Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Houston Police Credit Union

🔹 Location: Houston, TX, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting the head of Marketing in executing a comprehensive digital marketing strategy
• Managing promotions, events, and product rollouts
• Coordinating SEO strategies and digital marketing research
• Developing and managing content across various platforms
• Collaborating with other departments for seamless communication and execution of marketing initiatives

ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and SEO strategies to effectively execute marketing campaigns and protect the credit union's brand identity.

📋 Key Responsibilities

✅ Adheres to the annual marketing plan and budget, coordinating the development and execution of promotions, projects, special events, and product rollouts (35%)

✅ Demonstrates proficiency in various software programs for production, design, and research, managing and updating the credit union’s content management system (CMS) and digital banking platform (25%)

✅ Coordinates SEO strategies and digital marketing research, implementing SEO best practices and tracking campaign results (10%)

✅ Develops and manages content across various platforms, focusing on product education, new member growth, and brand awareness (10%)

✅ Coordinates marketing and content research efforts to understand audience preferences, industry trends, and campaign performance (10%)

✅ Participates in public and law enforcement community relations activities to promote the credit union (5%)

✅ Collaborates with other departments to ensure seamless communication and execution of marketing initiatives (5%)

✅ Other duties, as assigned

ASSUMPTION: The role requires a high level of organization, multitasking, and attention to detail to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: A college degree

Experience: A minimum of one year up to three years of similar or related experience, including preparatory experience

Required Skills:

• Proficient in various software programs for production, design, and research
• Strong communication and interpersonal skills
• Ability to handle confidential information with discretion
• Proficiency in digital marketing, content creation, and SEO strategies

Preferred Skills:

• Experience in the banking or financial industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the banking or financial industry and bilingual/multilingual skills could be beneficial for this role due to the credit union's focus on serving the law enforcement community.

💰 Compensation & Benefits

Salary Range: $24.05 - $30.06 per hour. This range is based on the provided pay rate and industry standards for marketing specialists with 0-2 years of experience in the Houston area.

Benefits:

• Not specified in the job description

Working Hours: 40 hours per week, with the possibility of extended hours as required or requested by management

ASSUMPTION: As a nonprofit organization, Houston Police Credit Union may offer benefits such as health insurance, retirement plans, and paid time off, but these details are not explicitly stated in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Houston Police Credit Union is a not-for-profit financial cooperative serving Houston Police Department employees and their families.

Company Size: 51-200 employees. This size allows for a more personal work environment and closer collaboration with team members.

Founded: 1937. The credit union was established during the Great Depression to provide reasonably-priced loans and a safe place for life savings for Houston Police Department employees and their families.

Company Description:

• Houston Police Credit Union was created by Houston police officers to establish a financial institution that was owned and operated by the local police force
• Originally a small operation, the credit union has grown to serve over 28,000 members with assets reaching over $721 million
• The credit union offers a wide range of products and services, including loans, savings accounts, and retirement planning

Company Specialties:

• Serving Houston Police Department employees and their families
• Providing financial education and resources
• Adapting to the needs of its members, such as accommodating various official vehicles at the main branch

Company Website: www.hpcu.coop

ASSUMPTION: Houston Police Credit Union is a member-owned financial cooperative focused on serving the financial needs of its members within the Houston Police Department community.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with the opportunity for growth and development within the marketing department and the organization as a whole.

Reporting Structure: The Marketing Specialist reports directly to the head of Marketing and may have supervisory responsibilities for marketing interns or temporary staff.

Work Arrangement: On-site, full-time position with the possibility of extended hours as required or requested by management.

Growth Opportunities:

• Progression to a senior marketing role within the department
• Expansion into other areas of the business, such as business development or community relations
• Potential leadership opportunities within the organization, as the credit union continues to grow and adapt to the needs of its members

ASSUMPTION: As a not-for-profit organization, Houston Police Credit Union may offer opportunities for professional development and growth, but these details are not explicitly stated in the job description.

🌍 Location & Work Environment

Office Type: The credit union has three locations in Houston, with the main branch at 1600 Memorial Drive. The office is a shared work area with moderate noise.

Office Location(s): 1600 Memorial Drive, Houston, TX 77007, US; 1200 Travis Street, Floor 20, Houston, TX 77002, US; 17314 State Highway 249, Suite 107, Houston, TX 77064, US

Geographic Context:

• Houston is the fourth-most populous city in the United States and the most populous city in Texas
• The city is known for its diverse economy, with strengths in energy, manufacturing, aeronautics, and healthcare
• Houston has a humid subtropical climate, with hot summers and mild winters

Work Schedule: The work schedule is primarily Monday through Friday, with the possibility of extended hours as required or requested by management.

ASSUMPTION: The work environment at Houston Police Credit Union is likely to be collaborative and supportive, with a focus on serving the needs of its members within the law enforcement community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the head of Marketing
• Final interview with a panel of department heads or senior management

Key Assessment Areas:

• Digital marketing and content creation skills
• SEO strategies and campaign management
• Communication and interpersonal skills
• Cultural fit and alignment with the credit union's mission and values

Application Tips:

• Highlight relevant experience and skills in your resume, particularly those related to digital marketing, content creation, and SEO strategies
• Tailor your cover letter to demonstrate your understanding of the credit union's mission and how your skills and experience align with the role's requirements
• Prepare examples of your work, such as marketing campaigns, content pieces, or SEO projects, to showcase during the interview

ATS Keywords: Marketing, Digital Marketing, Content Creation, SEO, Campaign Management, Marketing Specialist, Marketing Coordinator, Marketing Assistant, Marketing Associate, Marketing Officer, Marketing Manager, Marketing Director, Houston Police Credit Union, Houston, Texas, Banking, Financial Services, Law Enforcement, Community Relations

ASSUMPTION: The application process for Houston Police Credit Union is likely to be competitive, with a focus on identifying candidates who possess the required skills and experience, as well as a strong cultural fit with the organization's mission and values.

🛠️ Tools & Technologies

• Various software programs for production, design, and research
• Content management system (CMS) and digital banking platform
• Marketing customer information file (MCIF) program for target market identification and tracking
• SEO tools and platforms for campaign management and tracking

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the credit union's current technology stack and the Marketing Specialist's areas of focus.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Community involvement
• Teamwork

Work Style:

• Collaborative and supportive work environment
• Focus on serving the needs of members within the law enforcement community
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing, content creation, and SEO strategies?
• Are you comfortable working in a collaborative and supportive work environment, with a focus on serving the needs of members within the law enforcement community?
• Do you possess strong communication and interpersonal skills, with the ability to handle confidential information with discretion?

ASSUMPTION: Houston Police Credit Union is likely to prioritize cultural fit and alignment with its mission and values when selecting candidates for the Marketing Specialist role.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced work environment
• Adapting to the unique needs and preferences of the law enforcement community
• Maintaining a strong understanding of industry trends and best practices in digital marketing, content creation, and SEO strategies
• Navigating the specific cultural dynamics of a not-for-profit financial cooperative

ASSUMPTION: The potential challenges of this role are likely to be related to the fast-paced nature of the work environment, the unique needs of the law enforcement community, and the specific cultural dynamics of a not-for-profit financial cooperative.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may have more administrative responsibilities and less strategic input into marketing campaigns and initiatives
• Marketing Manager/Director: These roles may have supervisory responsibilities and more strategic oversight of marketing efforts
• Marketing Specialist (other organizations): These roles may have different target audiences, marketing goals, and cultural dynamics, depending on the organization's industry, size, and mission

ASSUMPTION: The Marketing Specialist role at Houston Police Credit Union is likely to be similar to other marketing specialist roles in the banking and financial services industry, with a focus on serving the unique needs of the law enforcement community.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to promote a new product or service to a specific segment of the law enforcement community
• Conducting market research to identify trends and opportunities in the banking and financial services industry, with a focus on the law enforcement community
• Creating and managing content for various platforms, such as the credit union's website, blog, and social media channels, to educate members about financial products and services

ASSUMPTION: The specific projects for this role may vary depending on the credit union's current marketing priorities and the Marketing Specialist's areas of focus.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the upcoming year, and how this role will contribute to its success?
• How does the credit union measure the success of its marketing campaigns and initiatives?
• What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
• How does the credit union engage with the law enforcement community, and how will this role contribute to those efforts?
• What is the work environment like at Houston Police Credit Union, and how does the marketing department collaborate with other departments within the organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your cultural fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly those related to digital marketing, content creation, and SEO strategies
• Prepare examples of your work, such as marketing campaigns, content pieces, or SEO projects, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.