Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Semios

🔹 Location: Des Moines, IA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Based in Des Moines, IA or Denver, CO)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing strategies for North America
• Leading the planning and execution of high-impact marketing campaigns across multiple channels
• Collaborating with sales and customer success teams to ensure regional campaigns align with commercial priorities
• Analyzing market trends and customer insights to guide marketing decisions
• Visiting clients and representing Agworld at agricultural events

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the agricultural industry to succeed.

📋 Key Responsibilities

✅ Develop and implement regional marketing strategies that support business objectives across North America

✅ Lead the planning and execution of high-impact marketing campaigns across multiple channels, from concept to completion

✅ Manage vendor relationships, marketing budgets, and multi-channel campaigns independently

✅ Analyze market trends and customer insights to guide marketing decisions and track KPIs

✅ Coordinate Agworld’s participation in agricultural trade shows, grower meetings, and regional industry events

✅ Visit clients for in-field engagement and project-specific tasks

✅ Build deep expertise in Agworld’s Farm Management Information System (FMIS) and understand how it supports customers

ASSUMPTION: This role requires strong communication, project management, and interpersonal skills to succeed in both structured and unstructured environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing, with a proven ability to lead marketing initiatives with limited supervision

Required Skills:

• Proven experience in managing vendors, budgets, and multi-channel campaigns
• Strong interpersonal and written communication skills
• Comfort working both strategically and tactically in a fast-paced environment
• Willingness to travel (10–25%), including to agricultural sites
• Strong affinity with agriculture and understanding of the industry

Preferred Skills:

• Experience with marketing-specific tools
• Familiarity with the agricultural technology industry

ASSUMPTION: Candidates with a strong passion for agriculture and a dedication to helping growers and those around them will thrive in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 USD per annum (commensurate with experience)

Benefits:

• Health Plans
• 401(K) Plan
• Volunteer Days

Working Hours: Full-time, with occasional flexibility in working hours to accommodate time zone differences for global team collaboration

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles with similar experience levels and locations. Benefits may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Semios is a leading agricultural technology company focused on transforming how food is grown and sustained. They combine deep agronomic expertise, advanced analytics, and digital innovation to help the agricultural industry make smarter, more profitable decisions while safeguarding the future of farming.

Company Size: Semios has 201-500 employees, providing a dynamic and growing work environment.

Founded: Semios was founded in 2010 and has since grown to become a global leader in agricultural technology.

Company Description:

• Semios is a scalable, data analytics platform for growers and ag professionals that helps predict, identify, and prevent pest and disease pressure
• The company applies big data analytics and machine learning to reduce and mitigate crop risks for growers, promoting sustainability and increased harvest value
• Semios leverages a network of 2 million sensors to provide real-time updates and insights, enabling data-driven decision-making

Company Specialties:

• Precision crop management
• Integrated pest management
• Precision farming
• Big Data
• Crop management
• Farming
• Irrigation management

Company Website: http://www.semios.com

ASSUMPTION: Semios' focus on data-driven solutions and sustainability makes it an attractive employer for candidates interested in making a positive impact on the agricultural industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional seeking to advance their career in the agricultural technology industry.

Reporting Structure: The Marketing Specialist will report directly to the Global Marketing Director and collaborate closely with the US-based Go-To-Market team.

Work Arrangement: This role is remote, with a preference for candidates based in Des Moines, IA or Denver, CO. Occasional travel (10–25%) is required, including visits to agricultural sites.

Growth Opportunities:

• Expanding the role's scope as Agworld continues to grow and enter new markets
• Developing expertise in the agricultural technology industry and becoming a thought leader in digital agriculture
• Advancing to a senior marketing role within the global marketing team

ASSUMPTION: This role offers significant growth potential for the right candidate, as Semios continues to expand its presence in the global agricultural technology market.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates based in Des Moines, IA or Denver, CO

Office Location(s): Semios has offices in Vancouver, BC; Fresno, CA; Wenatchee, WA; and Ferrara, Italy. However, this role is remote and can be performed from the candidate's home office.

Geographic Context:

• Des Moines, IA: Known for its vibrant arts and culture scene, Des Moines offers a high quality of life with affordable housing and a strong job market
• Denver, CO: A bustling city with a thriving tech industry, Denver provides ample opportunities for professional growth and outdoor recreation

Work Schedule: Full-time, with occasional flexibility in working hours to accommodate time zone differences for global team collaboration

ASSUMPTION: The remote work arrangement and flexibility in working hours allow for a better work-life balance and the ability to attract top talent from across the country.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the global marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign planning
• Industry knowledge and understanding of the agricultural technology landscape
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and affinity for agriculture
• Be prepared to discuss your understanding of the agricultural technology industry and Semios' unique value proposition
• Demonstrate your ability to think strategically and execute tactically in a fast-paced environment

ATS Keywords: Marketing, Campaign Management, Project Management, Communication, Interpersonal Skills, Vendor Management, Budget Management, Market Analysis, Digital Marketing, Event Coordination, Client Engagement, Strategic Planning, Data Analysis, Team Collaboration, Agriculture Knowledge, Adaptability

ASSUMPTION: The interview process will focus on assessing the candidate's strategic mindset, industry knowledge, and ability to work effectively in a remote, global team environment.

🛠️ Tools & Technologies

• Marketing-specific tools (e.g., CRM, marketing automation, analytics)
• Project management software (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Office suite (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's previous experience and Semios' internal systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Semios fosters a culture of continuous learning and improvement
• Collaboration: The company values teamwork and cross-functional collaboration to drive success
• Sustainability: Semios is committed to promoting sustainable farming practices and reducing the environmental impact of agriculture

Work Style:

• Semios values a results-driven, entrepreneurial mindset
• The company encourages autonomy and empowers employees to take ownership of their work
• Semios fosters a culture of open communication and transparency

Self-Assessment Questions:

• Do you have a strong affinity for agriculture and a genuine desire to help growers and those around them?
• Are you comfortable working independently in both structured and unstructured environments?
• Do you thrive in a fast-paced, dynamic work environment and enjoy the challenge of driving results?

ASSUMPTION: Candidates who align with Semios' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in building relationships and fostering a sense of team cohesion
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The agricultural technology industry is rapidly evolving, requiring candidates to stay up-to-date with the latest trends and innovations
• The role may require occasional travel to agricultural sites, which can be physically demanding and expose candidates to various weather conditions

ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a dynamic, remote environment will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• This role differs from traditional marketing roles in its focus on the agricultural technology industry and the unique challenges and opportunities it presents
• The agricultural technology industry is characterized by rapid innovation, data-driven decision-making, and a strong emphasis on sustainability
• Career paths in the agricultural technology industry may vary from those in more traditional marketing roles, offering unique growth and development opportunities

ASSUMPTION: Candidates with experience in the agricultural technology industry or a strong understanding of its unique dynamics will be better equipped to succeed in this role.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Agworld feature in the North American market
• Conducting market research to identify trends and opportunities in the agricultural technology industry and incorporating findings into marketing strategies
• Collaborating with the US-based Go-To-Market team to create targeted content and messaging for key customer segments

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Marketing Specialist role at Agworld.

❓ Key Questions to Ask During Interview

• How does Agworld differentiate itself from other Farm Management Information Systems (FMIS) in the market?
• What are the key priorities for the Marketing team in the first 90 days, and how can I contribute to driving success in these areas?
• How does Agworld support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the agricultural technology industry, and how can this role help address them?
• How does Agworld measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the industry, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and affinity for agriculture
• Prepare for your interviews by researching Semios, the agricultural technology industry, and the specific challenges and opportunities this role presents
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.