📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Ma Labs, Inc
🔹 Location: San Jose, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and analyzing marketing campaigns to drive continuous improvement
- Supporting the development and implementation of channel marketing programs
- Managing marketing events and contributing to SEO and digital marketing efforts
- Collaborating with cross-functional teams to create integrated marketing and sales programs
ASSUMPTION: This role requires a strong focus on data-driven marketing strategies and a proven track record in event management and digital marketing.
📋 Key Responsibilities
✅ Execute and analyze marketing campaigns, translating data into actionable insights for continuous improvement
✅ Support Marketing Managers in developing and implementing effective channel marketing programs
✅ Partner with Product Managers and Sales to create and deliver integrated marketing and sales programs
✅ Design compelling promotions and meticulously track campaign performance to ensure ROI
✅ Develop proficiency in providing business insights through data analysis of marketing activities, including SEO and social media performance
✅ Initiate, design, and execute comprehensive marketing events, ensuring seamless delivery and impactful results
✅ Evaluate sales incentive reports and develop innovative promotion proposals to maximize sales
✅ Support Marketing Director in various projects as required
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to multitask and deliver projects by deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or business-related fields
Experience: 2-5 years of experience in marketing, with a focus on data analysis, event management, and digital marketing
Required Skills:
- Thorough understanding of marketing elements, including traditional and digital marketing
- Proven experience in executing successful marketplace sales campaigns and social media marketing
- Demonstrable experience in marketing data analytics and e-commerce
- Strong MS Excel and PowerPoint skills
- Excellent interpersonal and communication skills, strong teamwork skills, and the ability to collaborate and drive enthusiasm at every level
- Excellent attention to details and well-organized
Preferred Skills:
- Understanding of the channel distribution market
- Understanding of the computer hardware business
ASSUMPTION: Candidates with a background in channel distribution or computer hardware may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the San Jose area)
Benefits:
- Health Insurance (medical, dental, vision, other optional insurances)
- Paid Holidays, Paid Time Off, and Paid Sick Leave
- 401(k) Program
- Employee Referral Program
- Employee Discounts
- Employee Appreciation Events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event management and campaign execution)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Ma Labs is a leading computer and IT component distributor, with a strong focus on customer care and a reputation for superior service.
Company Size: Ma Labs has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1983, with over four decades of experience in the industry.
Company Description:
- Ma Labs has built an impeccable reputation for being one of the most trusted and reliable computer and IT component distributors in the world.
- Headquartered in Silicon Valley, with 8 other hubs strategically located throughout the world, Ma Labs offers a diverse and expansive array of hardware and software technologies.
- Ma Labs is committed to outstanding customer care and has received multiple awards from numerous publications for superior service.
Company Specialties:
- Computer hardware distributor
- Computer component distributor
Company Website: www.malabs.com
ASSUMPTION: Ma Labs' extensive distribution experience and commitment to customer care make it an attractive employer for marketing professionals seeking a stable and growth-oriented environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing, data analysis, event management, and digital marketing.
Reporting Structure: The Marketing Specialist reports directly to the Director of Marketing and collaborates with cross-functional teams, including Product Managers and Sales.
Work Arrangement: This is an on-site role, with the possibility of remote work for specific tasks or events. The working hours are typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event management and campaign execution.
Growth Opportunities:
- As Ma Labs continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
- The Marketing Specialist may also have the opportunity to work on diverse projects and campaigns, allowing for professional development and skill-building.
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Ma Labs' headquarters is a modern, professional office environment with state-of-the-art technology and amenities.
Office Location(s): 2075 N Capitol Avenue, San Jose, CA 95132, USA
Geographic Context:
- San Jose is the third-largest city in California and is known for its vibrant tech industry and diverse culture.
- The city offers a mix of urban and suburban living, with numerous parks, museums, and entertainment options.
- The cost of living in San Jose is relatively high compared to other cities in the United States, with median home prices exceeding $1 million.
Work Schedule: The Marketing Specialist will work a full-time schedule, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event management and campaign execution.
ASSUMPTION: The San Jose office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the Director of Marketing
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Marketing and data analysis skills
- Event management experience
- Digital marketing proficiency
- Communication and collaboration skills
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume to highlight your marketing, data analysis, event management, and digital marketing skills and experiences.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research Ma Labs and the computer hardware industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing, Data Analysis, Event Management, Digital Marketing, SEO, Social Media, MS Excel, PowerPoint, Channel Distribution, Computer Hardware
ASSUMPTION: Ma Labs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Event management software (e.g., Eventbrite, Cvent)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The Marketing Specialist will be expected to use various tools and technologies to execute marketing campaigns, manage events, and analyze performance data.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Data-driven
- Collaborative
- Results-oriented
- Adaptable
- Attention to detail
Self-Assessment Questions:
- Do you have a proven track record in executing successful marketing campaigns and events?
- Are you comfortable working with data and using it to drive marketing strategies?
- Do you thrive in a collaborative, results-oriented work environment?
- Are you adaptable and able to manage multiple projects and deadlines simultaneously?
ASSUMPTION: Ma Labs values employees who are customer-focused, innovative, collaborative, accountable, and adaptable, with a strong work ethic and attention to detail.
⚠️ Potential Challenges
- The Marketing Specialist may face tight deadlines and high workloads during peak event or campaign seasons.
- Ma Labs is a mid-sized company, so the Marketing Specialist may have limited resources and budget for marketing campaigns compared to larger organizations.
- The Marketing Specialist may need to work evenings or weekends to manage events or execute campaigns.
- The cost of living in San Jose is relatively high, which may impact the candidate's overall compensation and benefits package.
ASSUMPTION: The Marketing Specialist should be prepared to manage their time effectively, prioritize tasks, and communicate proactively with their team to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on data analysis and event management.
- In the computer hardware industry, marketing roles may require a strong understanding of the industry and its target audience.
- Career progression in marketing may involve moving into management or specializing in a specific area, such as digital marketing or event management.
ASSUMPTION: Candidates should research similar marketing roles in the computer hardware industry to better understand the unique aspects of this position and the industry as a whole.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including event planning, digital marketing, and data analysis.
- Managing a marketing event, from vendor selection and logistics to on-site execution and post-event analysis.
- Conducting market research and analyzing data to identify trends and opportunities for marketing campaigns and strategies.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing Specialist role at Ma Labs.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ma Labs support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Ma Labs measure the success of its marketing campaigns and events?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company, as well as demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing, data analysis, event management, and digital marketing skills and experiences.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and collaboration skills.
- Research Ma Labs and the computer hardware industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
