Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Maker Lab

🔹 Location: Singapore, Central Singapore, Singapore

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Spearheading product launch strategies and driving targeted audience engagement
• Coordinating marketing initiatives, supporting key partnerships, and executing multi-channel campaigns
• Collaborating with cross-functional teams to establish product roadmaps and launch strategies
• Managing launch timelines, tracking progress, and ensuring successful execution

ASSUMPTION: This role requires a strong background in growth marketing, brand marketing, or related fields, with a focus on technology industry roles or start-ups. Excellent analytical, problem-solving, and communication skills are essential for success in this position.

📋 Key Responsibilities

✅ Own the end-to-end launch process, collaborating with cross-functional teams to establish product roadmaps and launch strategies

✅ Establish efficient go-to-market operations to facilitate rapid product launches

✅ Collaborate with creative agencies to adapt launch assets for regional teams

✅ Manage launch timelines, track progress, and coordinate with regional and cross-functional teams to ensure successful execution

✅ Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams

✅ Partner with User Research to gather insights and conduct competitive analysis to inform launch strategy and positioning

✅ Develop and implement scalable playbooks to achieve marketing and product education objectives

✅ Maintain brand consistency across all customer touchpoints

✅ Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals

ASSUMPTION: This role involves working in a fast-paced, dynamic environment with multiple stakeholders and priorities. Strong leadership, project management, and collaboration skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 3+ years of work experience in growth marketing, brand marketing, advertising, project management, product marketing, consulting, or related fields

Required Skills:

• Proven record of analytical success and strategic development
• Strong problem-solving skills and ability to work independently through ambiguity
• Effective leadership and project management skills
• Deep interest and passion in emerging technologies
• Ability to analyse and distil data into actionable insights
• Comfortable working effectively across different time zones and cultures
• Strong verbal and written English communications and presentation skills

Preferred Skills:

• Experience in technology industry roles and/or start-ups

ASSUMPTION: Candidates with a strong background in marketing, project management, or related fields, along with relevant industry experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (based on industry standards for mid-level marketing roles in Singapore)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Flexible work arrangements

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Headquartered in Singapore, with offices in London and Los Angeles
• Collaborates with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies

Company Specialties:

• Social media marketing
• Marketing strategy
• UX and UI design
• Creative services
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab is a well-established marketing consultancy with a strong focus on collaboration and innovation. Their client portfolio includes prominent global brands, indicating a high level of expertise and credibility in the industry.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with cross-functional teams, including product, engineering, and creative agencies

Work Arrangement: Full-time, remote OK, with flexible hours

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-profile client projects and collaborate with diverse teams
• Chance to develop skills in emerging technologies and marketing strategies

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing, with opportunities to work on high-impact projects and collaborate with industry-leading clients.

🌍 Location & Work Environment

Office Type: Remote OK, with offices in Singapore, London, and Los Angeles

Office Location(s): Singapore, London, Los Angeles

Geographic Context:

• Singapore: A vibrant, multicultural city-state with a strong focus on technology and innovation
• London: A global hub for marketing, advertising, and creative industries
• Los Angeles: A major center for technology, entertainment, and media

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office locations provide opportunities to work in dynamic, multicultural environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or team

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Marketing strategy and campaign development
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led
• Demonstrate your understanding of Maker Lab's unique approach to marketing consultancy

ATS Keywords: Marketing Strategy, Product Launch, Audience Engagement, Project Management, Content Creation, Analytical Skills, Problem Solving, Leadership, Collaboration, User Research, Competitive Analysis, Brand Consistency, Emerging Technologies, Data Analysis, Communication Skills, Presentation Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' marketing expertise, problem-solving skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in marketing automation, social media management, project management, and data analysis tools. Familiarity with industry-standard software is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve shared goals
• Innovation: Embracing new ideas and approaches
• Integrity: Acting with honesty and transparency

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams across different time zones?
• Do you have a strong passion for emerging technologies and marketing innovation?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and have a strong passion for marketing and technology will be well-suited to Maker Lab's culture and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively across different time zones and cultures
• Keeping up with the latest trends and developments in marketing and technology
• Adapting to the unique needs and preferences of diverse clients

ASSUMPTION: This role presents several challenges, including managing multiple priorities, working across different time zones, and staying up-to-date with industry trends. Successful candidates will be able to navigate these challenges effectively and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Marketing Manager: Focuses on overall marketing strategy and team management, whereas this role is more focused on product launch and campaign execution
• Product Marketing Manager: Responsible for product positioning and messaging, while this role involves a broader range of marketing activities
• Campaign Manager: Specializes in executing marketing campaigns, whereas this role also involves strategic planning and launch management

ASSUMPTION: This role is distinct from other marketing roles in its focus on product launch strategies and cross-functional team collaboration. Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting competitive analysis and user research to inform product positioning
• Managing launch timelines and coordinating cross-functional teams to ensure successful execution

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities involved in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these project examples.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the professional growth and development of its employees?
• Can you describe the typical career path for someone in this role?
• How does Maker Lab foster a culture of collaboration and innovation?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
• How does Maker Lab approach work-life balance, particularly for remote employees?

ASSUMPTION: These interview questions are designed to provide insight into Maker Lab's company culture, career development opportunities, and the specific challenges and priorities facing the marketing team. Candidates should tailor their questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led
• Demonstrate your understanding of Maker Lab's unique approach to marketing consultancy
• Follow up with Maker Lab one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.