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Marketing Specialist

Cushman & Wakefield
Full-time
On-site
MontrΓ©al, Quebec, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Cushman & Wakefield

πŸ”Ή Location: MontrΓ©al, Canada (Remote work available)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Real Estate

πŸ”Ή Date Posted: June 1, 2025

πŸ”Ή Experience Level: Intermediate (3-4 years)

πŸ”Ή Remote Status: Hybrid (On-site and remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Serving as the primary point of contact for brokerage and leasing teams
  • Managing property marketing projects and ensuring efficient production schedules
  • Collaborating with copywriters, graphic designers, and other stakeholders to execute marketing strategies and deliverables
  • Providing strategic partnership, project management, creative oversight, and communication for property marketing projects
  • Ensuring best-in-class concepts, materials, and results for property listings

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and excellent communication skills to coordinate with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Serve as the day-to-day point of contact for the brokerage and leasing teams

βœ… Lead calls and meetings with the brokerage/leasing team as required

βœ… Establish and communicate project schedules to all project participants

βœ… Work with brokerage/leasing teams and marketing teams to develop project strategies

βœ… Collaborate with copywriters, graphic designers, and other stakeholders to execute approved design and messaging direction

βœ… Manage project workflow day-to-day to ensure efficient and effective production schedules

βœ… Communicate project updates to brokerage/leasing teams through status calls or other channels

βœ… On a case-by-case basis, serve in a client-facing role in planning and project status meetings

βœ… Escalate challenges to the COE Team Lead as necessary

βœ… Ensure feedback and edits are incorporated into drafts, making ad-hoc revisions to marketing collateral as necessary

βœ… Ensure final on-time delivery of all project assets and deliverables

βœ… Maintain project databases, tracking tools, and project delivery and management tools

βœ… Provide campaign reporting metrics to the brokerage/leasing team and ownership and recommend improvements to enhance performance

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3-4+ years of experience in real estate, architecture, or commercial construction marketing

Required Skills:

  • Excellent written, oral communication skills, and problem-solving skills
  • Ability to independently achieve successful outcomes on all activities with minimal supervision
  • Ability to manage multiple projects at once in a fast-paced environment
  • Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
  • Self-motivated but works well in a group environment

Preferred Skills:

  • Experience with project management tools and software
  • Fluency in French or other languages relevant to the region

ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools, such as Adobe Creative Suite, Microsoft Office, and project management platforms, is likely expected for this role.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Estimated based on industry standards for an Intermediate Marketing Specialist in the Real Estate industry in Montreal)

Benefits:

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Retirement Savings Plans
  • Life Insurance
  • Disability Insurance
  • Paid and Unpaid Time Away from Work

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The company will not pay less than minimum wage for this role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate

Company Size: 10,001+ employees (Global presence with a large team in Montreal)

Founded: 1917 (Over a century of experience in the real estate industry)

Company Description:

  • Cushman & Wakefield is a global leader in commercial real estate services, providing a broad range of services to clients, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory services.
  • The company operates in over 60 countries and has a strong presence in Montreal, offering local expertise and global reach to its clients.
  • Cushman & Wakefield is committed to driving the real estate industry forward and never settling for the status quo.

Company Specialties:

  • Commercial Real Estate Brokerage
  • Property Management
  • Facility Management
  • Project Management
  • Consulting & Advisory Services

Company Website: http://www.cushmanwakefield.com

ASSUMPTION: Cushman & Wakefield's extensive global presence and local expertise in Montreal make it an attractive employer for real estate professionals seeking to grow their careers in a dynamic and international environment.

πŸ“Š Role Analysis

Career Level: Intermediate (3-4 years of experience)

Reporting Structure: The Marketing Specialist reports directly to the Property Marketing COE Lead and works closely with brokerage teams, leasing teams, and marketing teams to deliver property marketing projects.

Work Arrangement: Hybrid (On-site and remote work available, with a focus on collaboration and flexibility)

Growth Opportunities:

  • Advancement to a senior marketing role within the Property Marketing COE or other departments within Cushman & Wakefield
  • Expansion of responsibilities and leadership opportunities as the company grows and takes on new projects
  • Potential to work on high-profile, international real estate projects and gain exposure to diverse clients and markets

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the real estate industry and grow their careers within a global leader in commercial real estate services.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities and remote work flexibility

Office Location(s): 225 West Wacker Drive, Chicago, IL 60606, US (Global headquarters) and 2250 Rue University, Bureau 1200, Montreal, QC H3A 3S9, CA (Montreal office)

Geographic Context:

  • Montreal is a vibrant, multicultural city with a strong economy and a growing real estate market
  • The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
  • Montreal is a bilingual city, with French being the official language and English being widely spoken, providing an opportunity for bilingual candidates to leverage their language skills

Work Schedule: Standard business hours with flexibility for remote work and potential for overtime during peak project periods

ASSUMPTION: The hybrid work arrangement and flexible scheduling offered by Cushman & Wakefield provide employees with a healthy work-life balance and the opportunity to work in a dynamic, international environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Property Marketing COE Lead and a member of the brokerage team
  • Final interview with the Property Marketing COE Director
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Communication skills and ability to work effectively with various teams and stakeholders
  • Project management skills and ability to manage multiple projects simultaneously
  • Creativity and strategic thinking in developing marketing strategies and deliverables
  • Understanding of the real estate industry and relevant market trends
  • Adaptability and ability to work in a fast-paced, dynamic environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the real estate industry and Cushman & Wakefield's services in your application materials
  • Prepare examples of your marketing work and be ready to discuss your creative process and strategic approach during the interview
  • Research Cushman & Wakefield's clients and properties to showcase your knowledge of the company's portfolio and potential projects

ATS Keywords: Marketing Specialist, Real Estate Marketing, Property Marketing, Project Management, Marketing Strategy, Marketing Deliverables, Brokerage Team, Leasing Team, Marketing Team, Collaboration, Communication, Stakeholder Management, Marketing Software, Adobe Creative Suite, Microsoft Office, Project Management Tools

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and be prepared to discuss their marketing portfolios and creative processes during the interview.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (Asana, Trello, JIRA, etc.)
  • Marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
  • Google Workspace (Gmail, Google Drive, Google Docs, etc.)

ASSUMPTION: Proficiency in industry-standard marketing software and tools is expected for this role, and candidates should be prepared to discuss their experience with these platforms during the interview.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centric
  • Collaborative
  • Innovative
  • Accountable
  • Inclusive

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and focused on delivering exceptional client experiences
  • Adaptable and open to change
  • Committed to continuous learning and professional development

Self-Assessment Questions:

  • How do you approach working with diverse teams and stakeholders to deliver successful marketing projects?
  • Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
  • How do you ensure that your marketing strategies and deliverables align with the unique needs and goals of your clients?

ASSUMPTION: Applicants should be prepared to discuss their cultural fit with Cushman & Wakefield's values and work style during the interview, and should reflect on their experiences and skills in relation to these factors.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously in a fast-paced environment
  • Balancing the needs and priorities of various teams and stakeholders
  • Adapting to changes in project scope, timeline, or resources
  • Working with tight deadlines and high-pressure situations
  • Navigating a large, global organization with diverse teams and departments

ASSUMPTION: Applicants should be aware of the potential challenges of this role and be prepared to discuss their strategies for managing these obstacles and maintaining a high level of performance.

πŸ“ˆ Similar Roles Comparison

  • Marketing Specialist (Real Estate) vs. Marketing Specialist (Consumer Goods):
    • Real Estate Marketing Specialists focus on property-specific marketing strategies and deliverables, while Consumer Goods Marketing Specialists work on brand marketing and product promotion.
    • Real Estate Marketing Specialists collaborate with brokerage and leasing teams, while Consumer Goods Marketing Specialists work with sales, product, and brand management teams.
  • Industry-specific context:
    • Real Estate Marketing Specialists must understand the real estate market, trends, and relevant regulations, while Consumer Goods Marketing Specialists focus on consumer behavior, market trends, and product lifecycle management.
  • Career path comparison:
    • Marketing Specialists in both industries can advance to senior marketing roles, marketing managers, or directors, with the potential to specialize in specific areas such as brand management, product marketing, or digital marketing.

ASSUMPTION: Applicants should research the differences between real estate marketing and other marketing specializations to ensure they are a good fit for this role and understand the unique aspects of working in the real estate industry.

πŸ“ Sample Projects

  • Developing a comprehensive marketing strategy for a new commercial property listing, including branding, positioning, and target audience identification
  • Creating visually appealing and on-brand marketing materials, such as brochures, flyers, and digital advertisements, to promote a property listing
  • Managing the production and distribution of marketing collateral for multiple property listings simultaneously, ensuring consistency and adherence to brand guidelines
  • Collaborating with copywriters and graphic designers to develop engaging and persuasive marketing copy and visuals that resonate with target audiences
  • Analyzing campaign performance metrics and providing data-driven recommendations to optimize marketing strategies and deliverables

ASSUMPTION: Applicants should be prepared to discuss their experience with real estate marketing projects and their ability to manage multiple projects simultaneously in a fast-paced environment.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing projects that the Marketing Specialist will work on, and how these projects align with the company's overall marketing strategy?
  • How does the Marketing Specialist collaborate with the brokerage and leasing teams to ensure that marketing strategies and deliverables meet the unique needs and goals of each property listing?
  • What tools and technologies does the company provide to support the Marketing Specialist's work, and are there opportunities for professional development or training in these areas?
  • How does the company support work-life balance for employees, particularly for those working in hybrid or remote arrangements?
  • What opportunities are there for growth and advancement within the Property Marketing COE or other departments within the company?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and gain a better understanding of the company's culture, work environment, and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://cw.wd1.myworkdayjobs.com/External/job/Washington-District-of-Columbia-USA/Marketing-Specialist_R273039
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your marketing expertise, project management skills, and understanding of the real estate industry
  • Prepare examples of your marketing work and be ready to discuss your creative process and strategic approach during the interview
  • Research Cushman & Wakefield's clients and properties to showcase your knowledge of the company's portfolio and potential projects
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.