📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: The Ohio State University
🔹 Location: Ohio Union (0161), Columbus Campus
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a marketing advisor to departments and stakeholders in the Office of Student Life
- Developing and implementing marketing programs to support Student Life operations
- Consulting on marketing strategies and ensuring alignment with university branding
- Managing departmental calendars and coordinating marketing materials
- Identifying necessary updates for websites
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on supporting Student Life operations and programs.
📋 Key Responsibilities
✅ Serve as a primary marketing point of contact for designated departments
✅ Develop and implement marketing strategies to meet strategic goals and reach target audiences
✅ Plan and coordinate marketing materials and ideas to meet goals, educate, and communicate departmental offerings
✅ Educate support areas on university and Student Life brand standards
✅ Track and monitor marketing projects to ensure timely and effective completion and success
✅ Consult with design/creative teams when necessary
✅ Plan and coordinate marketing material and ideas to meet goals, educate, and communicate departmental offerings
✅ Educate support areas on university and Student Life brand standards
✅ Manage departmental calendars to ensure programs and events are communicated and effectively promoted
✅ Identify necessary updates for websites
ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day coordination to ensure effective marketing support for Student Life departments.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: 2 years of relevant marketing and communications experience
Required Skills:
- Excellent written and verbal communication skills
- Client management experience
- Ability to work independently and in a team environment
- Strong organizational skills and attention to detail
- Proficiency in Microsoft Office Suite and marketing software
Preferred Skills:
- At least 2-4 years of relevant marketing and communications experience
- Experience supporting student programming and events
- Experience with strategic and long-range planning
- Higher education experience
ASSUMPTION: While the job posting does not specify preferred skills, based on industry standards and the role's requirements, additional experience and specific higher education experience would be beneficial.
💰 Compensation & Benefits
Salary Range: $51,000.00 - $67,000.00 per year
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Tuition Assistance
- Retirement Options
Working Hours: 40 hours per week, First Shift
ASSUMPTION: The salary range provided is based on the job posting and is in line with industry standards for a Marketing Specialist role with 2-5 years of experience in the higher education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The Ohio State University was founded in 1870
Company Description:
- The Department of Animal Sciences at The Ohio State University is dedicated to the discovery and communication of knowledge about animals and their products, including their role and impact on society and the environment.
- The Office of Student Life fosters students’ development, learning, well-being, and sense of belonging; empowers students to achieve their academic, personal, and professional goals; and prepares students to be engaged in a global society.
Company Specialties:
- Animal Science
- Student Life and Development
- Marketing and Communications
Company Website: The Ohio State University Department of Animal Sciences
ASSUMPTION: The company description and specialties provided are based on the linked company profile and the job description itself.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Director of Marketing in the Office of Student Life
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential advancement to a senior marketing role within the Office of Student Life or related departments
- Opportunities to gain experience in higher education marketing and event planning
- Possibility to work on cross-functional projects and collaborate with various departments
ASSUMPTION: Growth opportunities are based on typical career progression within the higher education sector and the specific department.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of occasional remote work
Office Location(s): Ohio Union (0161), Columbus Campus
Geographic Context:
- The Ohio State University is located in Columbus, Ohio, which is the state capital and the largest city in Ohio
- Columbus offers a mix of urban and suburban living, with a variety of neighborhoods, cultural attractions, and outdoor recreation options
- The city is home to a diverse and vibrant community, with a strong focus on education, technology, and healthcare
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening or weekend events
ASSUMPTION: The work environment and schedule are based on typical higher education and marketing roles, with some flexibility for event-related work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department director
- Background check and reference checks
Key Assessment Areas:
- Marketing and communications skills
- Client management experience
- Ability to work independently and in a team environment
- Cultural fit with the Office of Student Life and The Ohio State University
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any higher education or event planning experience
- Be prepared to discuss your approach to strategic planning and project management
- Demonstrate your understanding of the university's mission and values, and how your skills and experience align with the role's requirements
ATS Keywords: Marketing, Communications, Client Management, Strategic Planning, Project Management, Brand Management, Higher Education, Student Life, Event Planning
ASSUMPTION: The interview and application process is based on typical higher education and marketing roles, with a focus on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software (e.g., Adobe Creative Suite, Hootsuite, etc.)
- Content management systems (e.g., WordPress, Drupal, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies listed are based on typical marketing and communications roles in higher education.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Discovery
- Inclusion
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to manage multiple projects and deadlines
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with The Ohio State University's values, particularly in the context of this role?
- How do you approach working collaboratively with various departments and stakeholders?
- Can you provide an example of a time when you had to manage multiple projects or deadlines, and how you ensured their successful completion?
ASSUMPTION: The cultural fit considerations are based on the company's stated values and the role's requirements for collaboration and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with a focus on timely and effective completion
- Balancing strategic planning with day-to-day marketing tasks and event coordination
- Working with various departments and stakeholders, each with their own priorities and goals
- Adapting to the unique culture and environment of a higher education institution
ASSUMPTION: The potential challenges listed are based on typical higher education and marketing roles, as well as the specific requirements of this position.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Specialist in other higher education institutions, but may have a broader scope and more responsibility due to the size and complexity of The Ohio State University
- Compared to marketing roles in other industries, this position may require more event planning and coordination, as well as a deeper understanding of higher education marketing strategies
- Career progression in this role could lead to senior marketing positions within the Office of Student Life or related departments, or to other marketing and communications roles within The Ohio State University
ASSUMPTION: The role comparison is based on typical marketing and communications roles in higher education, as well as the specific requirements and context of this position.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote a new student program or event
- Creating and distributing marketing materials, such as brochures, flyers, and social media content, to support Student Life departments and programs
- Managing the marketing calendar to ensure effective promotion and communication of departmental offerings and events
- Collaborating with design and creative teams to develop and produce marketing materials that align with university branding guidelines
ASSUMPTION: The sample projects listed are based on the role's key responsibilities and the specific context of the Office of Student Life and The Ohio State University.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Office of Student Life, and how this role fits into the overall marketing strategy?
- How does the university support the professional development and growth of marketing and communications professionals?
- Can you provide an example of a successful marketing campaign or project within the Office of Student Life, and what factors contributed to its success?
- How does the university approach branding and marketing consistency across various departments and colleges?
- What are the most important qualities and skills for someone to succeed in this role, based on your experience working with previous Marketing Specialists?
ASSUMPTION: The key questions to ask during the interview are based on the role's requirements, the company's culture, and typical higher education and marketing roles.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and communications experience, as well as any higher education or event planning experience
- Prepare for the interview by researching The Ohio State University's mission, values, and marketing strategies, as well as the specific requirements of this role
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
