Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Alphabe Insight Inc

🔹 Location: Washington, DC, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to support brand objectives
• Conducting market research and competitor analysis to inform strategy
• Coordinating content creation, promotional materials, and advertising efforts
• Monitoring campaign performance, tracking KPIs, and presenting actionable insights
• Collaborating cross-functionally with design, sales, and operations teams
• Assisting in budget planning and overseeing project timelines
• Ensuring consistent brand messaging across all channels

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in both traditional and digital marketing efforts.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns to support brand objectives

✅ Conduct market research and competitor analysis to inform strategy

✅ Coordinate content creation, promotional materials, and advertising efforts

✅ Monitor campaign performance, track KPIs, and present actionable insights

✅ Collaborate cross-functionally with design, sales, and operations teams

✅ Assist in budget planning and oversee project timelines

✅ Ensure consistent brand messaging across all channels

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. Successful candidates will be comfortable with both high-level strategy and day-to-day campaign management.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 2+ years of proven experience in a marketing role

Required Skills:

• Strong understanding of marketing principles, campaign planning, and brand management
• Excellent written and verbal communication skills
• Proficiency in tools such as Google Analytics, Microsoft Office, and marketing software
• Ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Fluency in a second language

ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in a second language could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist role in Washington, DC)

Benefits:

• Competitive salary
• Opportunities for career growth and advancement
• Collaborative and supportive team environment
• Paid time off and holidays
• Health, dental, and vision insurance
• Access to training and professional development programs

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role in Washington, DC, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Captura Hall specializes in delivering memorable experiences through meticulous planning, innovative design, and flawless event execution. They are a premier venue and event solutions company based in the heart of Washington, DC.

Company Size: Small (51-200 employees) - This size allows for a more intimate work environment with ample opportunities for growth and advancement.

Founded: 2019 - Captura Hall is a relatively new company, offering opportunities to shape its culture and make a significant impact.

Company Description:

• Specializes in delivering memorable experiences through meticulous planning, innovative design, and flawless event execution
• Based in the heart of Washington, DC
• Committed to hosting events that inspire, celebrate, and connect people

Company Specialties:

• Event planning and management
• Venue solutions
• Corporate conferences and private galas

Company Website: www.capturahall.com

ASSUMPTION: Captura Hall is a growing company with a focus on delivering exceptional event experiences. This role offers an opportunity to contribute to the company's success and growth.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of strategic thinking and tactical execution, indicating a mid-level career position.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including design, sales, and operations.

Work Arrangement: On-site - This role requires a physical presence in the Washington, DC office.

Growth Opportunities:

• Advancement within the marketing department
• Expansion into other areas of the business, such as event planning or sales
• Potential leadership roles as the company grows

ASSUMPTION: With Captura Hall's growth potential, there are ample opportunities for career advancement and growth within the company.

🌍 Location & Work Environment

Office Type: Urban - The office is located in the heart of Washington, DC, offering easy access to public transportation and amenities.

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

• Washington, DC is a vibrant, multicultural city with a thriving events industry
• The office is centrally located, making it easily accessible from various neighborhoods
• The city offers a wide range of cultural, historical, and recreational attractions

Work Schedule: Full-time (40 hours/week) with flexible scheduling - While the role is full-time, there may be opportunities for flexible scheduling to accommodate personal needs.

ASSUMPTION: The urban office location and flexible scheduling offer a good work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role and company in more detail
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with the company's leadership team to discuss career growth and expectations

Key Assessment Areas:

• Marketing strategy and campaign planning
• Communication and presentation skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of Captura Hall's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise

ATS Keywords: Marketing, Campaign Planning, Brand Management, Market Research, Competitor Analysis, Content Creation, Performance Analysis, Communication, Project Management, Budget Planning, KPI Tracking, Collaboration, Digital Marketing, Traditional Marketing, Analytical Skills, Microsoft Office, Google Analytics

ASSUMPTION: Captura Hall's interview process is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their marketing experience and how it aligns with the company's goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Marketing software (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Analytics is required for this role. Experience with marketing and CRM software is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Strategic and analytical mindset
• Strong communication and presentation skills
• Ability to manage multiple projects and meet deadlines
• Adaptability and flexibility in a fast-paced environment

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable managing multiple projects and meeting tight deadlines?
• Do you have a strong understanding of marketing principles and campaign planning?
• Are you able to adapt and pivot in a fast-paced, ever-changing industry?

ASSUMPTION: Captura Hall values candidates who are creative, collaborative, and customer-focused. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in the events industry and market trends
• Collaborating effectively with cross-functional teams to ensure consistent brand messaging
• Balancing strategic planning with day-to-day campaign management

ASSUMPTION: These challenges are inherent to the role and industry. Successful candidates will be able to manage their time effectively, adapt to change, and collaborate successfully with cross-functional teams.

📈 Similar Roles Comparison

• Marketing Coordinator - Focuses more on tactical execution and less on strategic planning
• Marketing Manager - Oversees the marketing department and has more responsibility for team management and strategy
• Event Planner - Focuses on the planning and execution of events, rather than marketing campaigns

ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, making it distinct from similar roles in the marketing and events industries.

📝 Sample Projects

• Developing and executing a marketing campaign for a corporate conference
• Conducting market research and competitor analysis to inform a rebranding effort
• Coordinating content creation and promotional materials for a private gala

ASSUMPTION: These sample projects illustrate the mix of strategic planning and tactical execution required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and career advancement within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's success and their commitment to their own professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.