🔹 Job Title: Marketing Specialist
🔹 Company: Jack Link's Protein Snacks
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a well-rounded and curious candidate with experience in brand planning, product commercialization, digital marketing, content strategy, and brand campaign tactics. A strategic thinker and collaborator with an omni-channel marketing mindset is ideal for this position.
✅ Contribute to the development and execution of brand strategies to achieve long-term and short-term business goals
✅ Support and execute integrated marketing campaigns, including digital, social media, retail, and experiential marketing
✅ Collaborate with cross-functional teams to align marketing initiatives to support delivery of annual business objectives
✅ Assist in the development and execution of go-to-market strategies for new products and services
✅ Coordinate with cross-functional teams to ensure alignment to launch of new products
✅ Partner with the PMO to facilitate the process of bringing all new products/innovation to Canada in collaboration with the North American Support Centre
✅ Lead, with support, sales engagement, including communication of marketing initiatives, collaboration on sales tools requirements for launches or customer brand activation, and supporting ad hoc brand/marketing requests as needed
✅ Support the creation of marketing collateral, presentations, and sales enablement tools, in collaboration with Marketing, Insights, and Sales leaders
✅ Plan and execute marketing campaigns in collaboration with Jack Link's internal and external business partners, including product launches, promotions, and events
✅ Manage campaign timeline and workback schedules, in collaboration with agency partners
✅ Lead weekly agency partner meetings and ensure campaign development/delivery aligns to the strategic marketing plan
✅ Oversee the development of social & digital marketing strategies and plans, to ensure strategic implementation of engaging content (paid, earned & owned) for websites, social media, email campaigns, and other related marketing channels
✅ Collaborate with agencies and multifunctional teams to implement strategies that drive social and digital engagement, both with existing audiences and new audiences
✅ Leverage insights and key performance indicators, in collaboration with digital/social agency partner(s) to ensure optimization of online brand presence, reach, and content engagement metrics
✅ Understand and leverage research to understand customer needs, industry trends, and competitive positioning
✅ Leverage insights and research to inform campaign strategies and go-to-market opportunities
✅ Monitor key marketing metrics across campaigns and channels, analyze data, and leverage learnings to optimize strategies for better results
✅ Work collaboratively with agency partners to create and complete monthly marketing scorecards and/or dashboards to inform plans and opportunities for improvement
✅ Assist in the development of the marketing plan to achieve annual portfolio and product innovation sales & profit objectives, on budget
✅ Manage individual campaign budgets and agency billing schedules
✅ Perform other duties and responsibilities as necessary
ASSUMPTION: This role requires a strong understanding of digital marketing, content strategy, and brand management. Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms is an asset.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in marketing, preferably in a generalist role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in brand planning, product commercialization, digital marketing, content strategy, and brand campaign tactics are strongly encouraged to apply.
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Mississauga area)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the Mississauga area. Actual salary may vary based on the candidate's qualifications and experience.
Industry: Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. The company is family-owned and operated with headquarters in Minong, Wisconsin, and a large corporate hub in Downtown Minneapolis, Minnesota. Jack Link's operates a total of 11 manufacturing and distribution facilities in four countries.
Company Size: Jack Link's has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a family-owned feel.
Founded: 1985, in Minong, Wisconsin
Company Description:
Company Specialties:
Company Website: http://www.jacklinks.com
ASSUMPTION: Jack Link's is a well-established company with a strong brand presence in the global snacking industry. The company's commitment to quality and innovation makes it an attractive employer for marketing professionals looking to grow their careers in a dynamic and challenging environment.
Career Level: This role is at the mid-career level, requiring 2-5 years of experience in marketing. It offers opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, QA, and operations.
Work Arrangement: This is an on-site position based in Mississauga, Ontario. The role may require occasional travel for events, trade shows, or meetings with external partners.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a broad range of marketing disciplines and make a significant impact on the company's growth and success.
Office Type: Jack Link's Mississauga office is a modern, collaborative workspace with an open floor plan and plenty of natural light. The office fosters a creative and innovative environment that supports the company's mission to feed the wild sides of consumers around the world.
Office Location(s): 2476 Argentia Road, Mississauga, Ontario L5N 6M1, Canada
Geographic Context:
Work Schedule: The Marketing Specialist will work a standard full-time schedule, Monday-Friday, from 8:30 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines or support events and campaigns.
ASSUMPTION: The Mississauga office provides a dynamic and engaging work environment that supports the company's mission and values. The location offers easy access to major transportation networks and a diverse talent pool, making it an attractive place to work for marketing professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Planning, Product Commercialization, Digital Marketing, Content Strategy, Brand Campaign Tactics, Marketing Specialist, Jack Link's, Mississauga, Ontario, Full-time
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of Jack Link's products, brand, and company culture can help candidates stand out in the application process.
ASSUMPTION: The Marketing Specialist will be expected to have proficiency in marketing tools and technologies relevant to the role. Familiarity with industry-standard marketing automation, social media management, analytics, and project management tools is essential.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Jack Link's core values and work style are more likely to be successful in the role and contribute to the company's growth and success.
ASSUMPTION: The Marketing Specialist role at Jack Link's presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a dynamic and fast-paced environment and be adaptable to change.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a broad range of marketing disciplines and make a significant impact on the company's growth and success. Candidates should consider their long-term career goals and how this role can support their growth and development.
ASSUMPTION: These sample projects illustrate the broad range of marketing responsibilities and opportunities for growth and development in this role. Candidates should be prepared to work on high-impact projects and campaigns that drive business results and contribute to the company's growth.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the company. Candidates should prepare questions that showcase their understanding of the role, the company, and the industry.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.