π Core Information
πΉ Job Title: Marketing Specialist
πΉ Company: Ektimal sport company - Puregym (Partnered with Jobs for Humanity)
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 16, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing effective marketing strategies to promote products or services
- Enhancing brand awareness and driving customer engagement
- Conducting market research and data analysis to understand and cater to the target market
- Creating engaging content for various marketing channels and using digital marketing tools effectively
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in marketing strategy development and digital marketing.
π Key Responsibilities
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Develop and implement effective marketing strategies to promote products or services
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Enhance brand awareness and facilitate customer engagement
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Conduct thorough market research to identify current trends
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Perform data analysis to assess the success of marketing initiatives and identify areas of improvement
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Create engaging content for various marketing channels
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Use digital marketing tools effectively to reach target audiences
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Maintain strong internal and external communication to ensure all projects are completed on time
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Understand consumer behavior and trends to tailor marketing campaigns accordingly
ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as collaboratively with cross-functional teams.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in marketing, with a proven track record in marketing strategy development and digital marketing
Required Skills:
- Proven experience in Marketing Strategy Development
- Experience with Digital and Social Media marketing
- Proficient in performing Market Research and Data Analysis
- Excellent Content Creation skills
- Experience using Digital Marketing Tools
- Proven Project Management skills
- Understanding of Consumer Behavior
Preferred Skills:
- Fluency in Arabic
- Experience working in the Middle East
ASSUMPTION: Candidates with experience in the fitness industry or working with gyms may have an advantage in this role.
π° Compensation & Benefits
Salary Range: SAR 12,000 - 18,000 per month (Based on industry standards for mid-level marketing roles in Riyadh)
Benefits:
- Health insurance
- Gym membership
- Performance-based bonuses
Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Fitness and Wellness
Company Size: Small (11-50 employees)
Founded: 2020 (Jobs for Humanity), Ektimal sport company - Puregym's founding date is not specified
Company Description:
- Jobs for Humanity is a global non-profit organization that connects historically underrepresented talent to welcoming employers
- Ektimal sport company - Puregym is a fitness company partnering with Jobs for Humanity to fill this marketing role
- The company prioritizes inclusivity and diversity in its hiring practices
Company Specialties:
- Job hunting and recruitment
- Diversity, equity, and inclusion
- Coaching and training
- Events and networking
Company Website: www.jobsforhumanity.com
ASSUMPTION: As a non-profit organization, Jobs for Humanity may have different compensation and benefits structures compared to for-profit companies.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report directly to the Marketing Manager or a similar position
Work Arrangement: On-site, with the possibility of flexible hours based on business needs
Growth Opportunities:
- Potential advancement to a Marketing Manager or similar role as the company grows
- Opportunities to gain experience in the fitness industry and work with a diverse range of clients
- Possibility to work on international projects, as Jobs for Humanity is a global organization
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader fitness industry.
π Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Riyadh, Saudi Arabia
Geographic Context:
- Riyadh is the capital and most populous city of Saudi Arabia
- The city offers a mix of traditional and modern architecture, with a growing cultural scene
- Riyadh has a hot desert climate, with temperatures reaching up to 50Β°C (122Β°F) in the summer
Work Schedule: Full-time, 40 hours per week. Flexible hours may be available based on business needs.
ASSUMPTION: Candidates should be comfortable working in a multicultural environment and adaptable to the local customs and work culture.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy development and execution
- Digital marketing skills and experience
- Data analysis and interpretation
- Communication and project management skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy development experience and digital marketing skills
- Provide specific examples of successful marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the fitness industry and how your skills and experience align with the role
ATS Keywords: Marketing Strategy Development, Digital Marketing, Social Media Marketing, Market Research, Data Analysis, Content Creation, Digital Marketing Tools, Project Management, Consumer Behavior
ASSUMPTION: As a non-profit organization, Jobs for Humanity may have a more streamlined interview process compared to larger corporations.
π οΈ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Marketing automation tools (HubSpot, Marketo, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
π Cultural Fit Considerations
Company Values:
- Inclusivity and diversity
- Expertise and innovation
- Collaboration and partnership
Work Style:
- Adaptable and flexible
- Data-driven and strategic
- Collaborative and communicative
Self-Assessment Questions:
- Do you have experience working in a diverse and inclusive environment?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a data-driven approach to marketing and a strong analytical mindset?
ASSUMPTION: As a non-profit organization focused on diversity and inclusion, Jobs for Humanity values candidates who are passionate about these issues and have experience working in multicultural environments.
β οΈ Potential Challenges
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to the local customs and work culture in Saudi Arabia
- Managing multiple projects and priorities simultaneously
- Developing and implementing marketing strategies for a fitness company, which may have unique challenges compared to other industries
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and adaptable to changes in priorities and workload.
π Similar Roles Comparison
- This role may differ from other marketing specialist positions in that it focuses on the fitness industry and requires an understanding of consumer behavior in this specific market
- As a non-profit organization, Jobs for Humanity may have different compensation and benefits structures compared to for-profit companies
- This role offers opportunities for professional growth and development within the company and the broader fitness industry
ASSUMPTION: Candidates should research the fitness industry and understand the unique challenges and opportunities it presents for marketing professionals.
π Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement for a new fitness product
- Conducting market research to identify trends and opportunities in the fitness industry and developing data-driven marketing strategies to capitalize on them
- Creating and implementing a content marketing strategy to educate consumers about the benefits of regular exercise and promote the company's fitness products and services
ASSUMPTION: Candidates should be prepared to provide specific examples of marketing projects they've worked on and the results they achieved.
β Key Questions to Ask During Interview
- What are the biggest marketing challenges facing the fitness industry in Saudi Arabia, and how does this role address them?
- How does this role collaborate with other departments, such as sales and product development, to achieve company goals?
- What opportunities are there for professional growth and development within the company and the broader fitness industry?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's mission and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy development experience and digital marketing skills
- Prepare specific examples of successful marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the fitness industry and how your skills and experience align with the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.