Marketing Specialist

📌 Core Information

- Job Title: Marketing Specialist
- Company: Soroco
- Location: Bangalore, Karnataka, India
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: May 30, 2025
- Experience Level: 2-5 years
- Remote Status: On-site/Hybrid

🚀 Job Overview

Soroco, a leading AI-driven work transformation company, is seeking a motivated Marketing Specialist to join their Bangalore team. This role involves spearheading marketing initiatives to establish credibility, generate buzz, and drive pipeline growth. Key aspects include:

- Developing and executing multi-channel marketing campaigns
- Cultivating a deep understanding of Soroco's AI SaaS product
- Injecting fresh and innovative ideas into marketing strategies
- Creating high-quality marketing content and managing social media engagements

ASSUMPTION: This role requires a strong background in one or more aspects of marketing, with a preference for SaaS industry exposure. The ideal candidate should also possess exceptional written communication skills and a problem-solving mindset.

📋 Key Responsibilities

- Develop and Execute Marketing Campaigns: Strategize and execute multi-channel marketing campaigns, including email campaigns, event management, social media engagements, and PR.
- Product Understanding: Cultivate an in-depth understanding of Soroco's AI SaaS product and translate its value proposition into compelling messaging.
- Creativity: Inject fresh and innovative ideas into marketing strategies and campaigns to captivate and convert potential customers.
- Content Creation: Generate high-quality marketing content, such as blog posts, landing pages, case studies, and social media materials, to spotlight the product's capabilities and benefits.
- Social Media Campaigns: Create and run social media calendars, with a focus on executing ad campaigns across different platforms, especially LinkedIn.
- Design: Work on design tools like Adobe Illustrator, Canva, or Photoshop to create ad hoc creative design needed for campaign executions.
- Marketing Operations: Collaborate seamlessly with cross-functional teams to ensure the flawless execution of marketing initiatives and efficiently manage marketing automation tools and processes.
- Data Analysis: Monitor and analyze the performance of marketing campaigns, making data-driven decisions to enhance return on investment (ROI) and identify areas for optimization.

🎯 Required Qualifications

- Education: Bachelor's degree in marketing, communications, or a related field.
- Experience: 2-4 years of marketing experience, with a preference for SaaS industry exposure.
- Required Skills:
- Proven experience in digital marketing, email marketing, marketing automation, analytics, campaign management, event program management, or podcasts.
- Exceptional written communication skills with a keen eye for detail.
- Demonstrated problem-solving acumen and a flair for creative thinking.
- Familiarity with marketing automation tools, design tools, and analytics platforms.
- Preferred Skills:
- Understanding or background in automation, digital transformation, and/or the AI space.
- Previous experience with a prominent SaaS company.

💰 Compensation & Benefits

- Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Bangalore)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and employee development opportunities.
- Working Hours: Full-time (40 hours/week), with flexibility for remote work on a hybrid basis.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Bangalore. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2014
- Company Description: Soroco is on a mission to change how the world gets work done. Powered by multiple patents, its flagship product, the Scout AI model, generates a work graph – a map of hidden pains teams experience at work and their impact on business outcomes. Today, this graph drives productivity improvements in 100s of organizations globally, including several Fortune 500 companies. Soroco has been featured in Harvard Business Review, Forbes, Fortune, and was listed on Bloomberg’s list of ideas that defined 2022. With operations spanning Boston, London, and Bangalore, Soroco was founded by alumni of Harvard, MIT, and Carnegie Mellon.
- Company Specialties: Artificial Intelligence, Enterprise AI, Work Graph, Digital Interaction Intelligence, AI-driven Task Mining, AI-driven Process Intelligence, and Interaction Data Intelligence.

📊 Role Analysis

- Career Level: Mid-level marketing role with opportunities for growth and development.
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: Hybrid work arrangement, with on-site work required on a need basis.
- Growth Opportunities: Opportunities for professional development, career advancement, and exposure to cutting-edge AI technology.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with exposure to advanced AI technology and a chance to make a significant impact on the company's growth.

🌍 Location & Work Environment

- Office Type: Hybrid work environment, with an office located in Bangalore.
- Office Location(s): 51 & 52, 1st Main Rd, Sarakki Industrial Layout, JP Nagar Phase 3, Bengaluru, Karnataka 560078, IN
- Geographic Context: Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry, cultural diversity, and pleasant climate.
- Work Schedule: Full-time (40 hours/week), with flexibility for remote work on a hybrid basis.

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

- Typical Process: Online application review → Phone/Video screen → Technical assessment → Final round interviews → Job offer
- Key Assessment Areas: Marketing campaign strategy, product understanding, creativity, content creation, social media campaign management, design, marketing operations, and data analysis.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
- Showcase your understanding of Soroco's AI SaaS product and its value proposition.
- Demonstrate your creativity and problem-solving skills through your application materials.

🛠️ Tools & Technologies

- Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
- Design tools (e.g., Adobe Illustrator, Canva, or Photoshop)
- Analytics platforms (e.g., Google Analytics, Tableau, or Power BI)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter, and Instagram)

👔 Cultural Fit Considerations

- Company Values: Innovation, Collaboration, Integrity, Customer Focus, and Excellence
- Work Style: Dynamic, collaborative, and innovative work environment that values creativity, problem-solving, and continuous learning.

Self-Assessment Questions:

1. How do you align with Soroco's company values, particularly 'Innovation' and 'Excellence'?
2. How comfortable are you working in a hybrid work environment, with a mix of on-site and remote work?
3. How well does your personal work style fit with Soroco's collaborative and innovative work culture?

⚠️ Potential Challenges

1. The fast-paced and dynamic nature of the AI industry may require quick adaptation and continuous learning.
2. The hybrid work arrangement may present challenges in maintaining work-life balance and effective communication with remote team members.
3. The competitive nature of the AI SaaS market may require constant innovation and differentiation to stay ahead.

📈 Similar Roles Comparison

1. Product Marketing Manager: This role focuses more on product positioning, messaging, and go-to-market strategy, while the Marketing Specialist role is more focused on campaign execution and content creation.
2. Digital Marketing Specialist: This role is more focused on digital marketing channels and tactics, while the Marketing Specialist role encompasses a broader range of marketing activities, including events and PR.
3. Content Marketing Manager: This role is more focused on content strategy and creation, while the Marketing Specialist role involves a broader range of marketing activities, including campaign execution and social media management.

📝 Sample Projects

1. Developing and executing a multi-channel marketing campaign to launch a new AI SaaS product feature.
2. Creating a series of blog posts and social media materials to highlight the benefits of Soroco's AI-driven task mining capabilities.
3. Managing an event or webinar to showcase Soroco's AI-driven process intelligence platform.

❓ Key Questions to Ask During Interview

1. How does Soroco differentiate its AI SaaS products from competitors in the market?
2. What are the key priorities for the marketing team in the next 6-12 months?
3. How does Soroco support the professional development and growth of its marketing team members?
4. What is the typical career path for a Marketing Specialist at Soroco?
5. How does Soroco maintain a strong company culture in a hybrid work environment?

📌 Next Steps for Applicants

To apply for this position:

1. Submit your application through [this link](https://job-boards.greenhouse.io/soroco/jobs/6929842).
2. Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
3. Prepare examples of your marketing campaign strategies, content creation, and social media management skills.
4. Follow up with the hiring manager after one week if you haven't heard back about your application status.
5. Be prepared to discuss your understanding of Soroco's AI SaaS product and its value proposition during the interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.