📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Technogym S.p.A.
🔹 Location: Verduron, France
🔹 Job Type: On-site
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating, planning, and executing local trade strategies
- Organizing and managing local trade marketing events
- Maintaining a clean database for sales growth
- Deploying marketing tools to generate leads and sales
- Supporting the Inside Sales team in lead generation and customer retention
ASSUMPTION: This role requires a proactive and results-driven individual with strong marketing and project management skills. Familiarity with CRM and digital marketing is essential.
📋 Key Responsibilities
✅ Execute the segment marketing plan in accordance with the Marketing Manager
✅ Organize and manage local trade marketing events, coordinating suppliers
✅ Maintain a clean database to grow sales penetration
✅ Deploy sell-in and sell-out tools to generate leads, orders, and sales
✅ Ensure proper stock management and control
✅ Provide marketing cost reporting and analysis to monitor activities and sales targets
✅ Support the Inside Sales team in maximizing the database through lead-driving campaigns
ASSUMPTION: This role involves a mix of strategic planning, event management, and data analysis. Strong organizational skills and attention to detail are crucial.
🎯 Required Qualifications
Education: Bachelor's or Master's Degree, preferably in Marketing
Experience: 3-5 years' experience as a Trade Marketing Specialist or in a related field
Required Skills:
- Marketing and market analysis skills
- Strong knowledge of CRM (preferably Salesforce)
- Project management and problem-solving skills
- Knowledge of sell-out tools and merchandising
- Ability to create and cultivate a network
- Presentation and communication skills
- Digital marketing skills
Preferred Skills:
- Fluency in French and English
- Experience in the fitness industry
ASSUMPTION: Candidates should have a strong background in marketing and CRM, with experience in trade marketing or a related field. Familiarity with the fitness industry is a plus.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on industry standards for a Marketing Specialist in France with 3-5 years of experience)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Technogym products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist in France with 3-5 years of experience. Benefits may vary based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Technogym operates in the wellness and fitness services industry, focusing on designing and manufacturing fitness equipment and providing wellness solutions.
Company Size: Technogym has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: 1983, in Cesena, Italy
Company Description:
- World leader in designing and manufacturing fitness equipment
- Provides customised solutions to private homes, fitness clubs, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities, and more
- Embodies the philosophy of Wellness, promoting a balanced lifestyle through regular exercise, healthy eating, and a positive mental attitude
Company Specialties:
- Activity and exercise tracking software solutions
- End-to-end Wellness solutions and services
- Premium home and commercial fitness equipment
- Interior design and customisation of wellness spaces
- Fitness facility management software
Company Website: http://bit.ly/2qDfnBg
ASSUMPTION: Technogym is a well-established company with a strong global presence, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion of responsibilities based on performance and company growth
- International relocation opportunities as the company expands globally
ASSUMPTION: This role offers opportunities for career advancement and professional development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Verduron, France
Geographic Context:
- Verduron is a small town in northern France, offering a peaceful and relaxed atmosphere
- Close proximity to larger cities like Paris, providing easy access to urban amenities
- Ideal for candidates seeking a balance between work and personal life
Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The Verduron office provides a collaborative and innovative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and CRM skills
- Project management and problem-solving abilities
- Presentation and communication skills
- Cultural fit and alignment with Technogym's values
Application Tips:
- Highlight relevant marketing and CRM experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
ATS Keywords: Trade Marketing, Marketing, CRM, Project Management, Sell-Out Tools, Merchandising, Networking, Presentation Skills, Digital Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and CRM skills, as well as cultural fit.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Instagram)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for Wellness
- Innovation and Creativity
- Customer Focus
- Integrity and Respect
- Teamwork and Collaboration
Work Style:
- Proactive and results-driven
- Strong project management and organizational skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a passion for wellness and fitness?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong project management and organizational skills?
ASSUMPTION: Candidates who align with Technogym's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including suppliers, customers, and internal teams
- Adapting to a fast-paced and ever-changing market
- Meeting sales targets and KPIs
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses more on local trade marketing strategies compared to broader marketing roles
- Technogym's industry-specific context requires an understanding of fitness equipment and wellness services
- Career progression may involve moving into more senior marketing or management positions within the company
ASSUMPTION: Understanding the unique aspects of this role and Technogym's industry is crucial for success.
📝 Sample Projects
- Developing and executing a local trade marketing campaign to increase sales in a specific region
- Managing a trade show or exhibition, including coordinating suppliers and ensuring proper branding
- Analyzing marketing data to identify trends and make data-driven decisions to improve sales performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Technogym?
- What opportunities are there for professional development and growth within the marketing department?
- How does Technogym support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and CRM experience
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
