Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Ebra

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to enhance brand awareness and attract clients.
• Conducting market research and analyzing consumer trends and competitors.
• Creating engaging marketing content and promotional materials.
• Managing digital advertising campaigns and monitoring their performance.
• Preparing regular marketing performance reports.

ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing channels, as well as the ability to analyze data and make informed decisions.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and plans to enhance brand awareness and attract clients.

✅ Conduct market research and analyze consumer trends and competitors.

✅ Create marketing content and promotional materials.

✅ Coordinate with design and sales teams to ensure message alignment.

✅ Manage social media accounts and create engaging digital content.

✅ Execute digital advertising campaigns and monitor their performance.

✅ Prepare regular marketing performance reports.

✅ Communicate with external parties such as agencies and vendors.

✅ Organize and attend exhibitions and conferences, representing the company.

✅ Build and maintain customer databases and improve customer experience

ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, communications, business administration, or a related field is generally required.

Experience: Candidates should have 2+ years of experience in marketing or a related field.

Required Skills:

• Proven experience in digital marketing, content creation, and campaign management.
• The ability to analyze market data, interpret trends, and make data-driven decisions.
• The ability to manage multiple projects simultaneously, meet deadlines, and work effectively with teams.
• Knowledge of marketing analytics tools, CRM systems, and other relevant software.

Preferred Skills:

• Experience with SEO and SEM strategies.
• Fluency in Arabic and English.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Analytics is often expected for this role.

💰 Compensation & Benefits

Salary Range: The salary range for a Marketing Specialist in Riyadh typically falls between 15,000 SAR to 25,000 SAR per month, based on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: Full-time position with standard office hours, typically 8:00 AM to 5:00 PM, Sunday to Thursday.

ASSUMPTION: The provided salary range is an estimate and the actual salary may vary based on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Ebra operates in the technology industry, focusing on software development and digital solutions.

Company Size: Ebra is a mid-sized company with a team of 50-250 employees, providing a collaborative and dynamic work environment.

Founded: Ebra was founded in 2015, with a mission to deliver innovative technology solutions to businesses in the Middle East.

Company Description:

• Ebra specializes in custom software development, web and mobile app development, and digital marketing services.
• The company prides itself on its customer-centric approach, delivering tailored solutions that meet clients' unique needs.
• Ebra fosters a culture of innovation, continuous learning, and teamwork.

Company Specialties:

• Custom Software Development
• Web and Mobile App Development
• Digital Marketing Services
• UI/UX Design

Company Website: ebra.be

ASSUMPTION: Ebra's focus on digital solutions and customer-centric approach makes it an attractive employer for marketing professionals looking to leverage their digital marketing skills.

📊 Role Analysis

Career Level: This role is typically at the mid-level of a marketing career path, with opportunities for growth into senior roles or management positions.

Reporting Structure: The Marketing Specialist will likely report directly to the Marketing Manager or Director.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Senior Marketing Specialist or Marketing Manager role.
• Expanding skills and expertise in digital marketing and related fields.
• Potential to lead marketing campaigns or projects and mentor junior team members.

ASSUMPTION: Ebra's focus on digital solutions and customer-centric approach provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Ebra's office is a modern, open-plan space designed to foster collaboration and creativity.

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a vibrant business environment.
• The city offers a mix of traditional and modern culture, with numerous historical sites, shopping centers, and entertainment options.
• Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday being the weekend. The workday typically runs from 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Ebra is likely to be dynamic and fast-paced, with a strong emphasis on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and/or team members to discuss the role and assess technical skills and experience.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Marketing strategy and planning.
• Data analysis and interpretation.
• Campaign management and execution.
• Communication and presentation skills.
• Cultural fit and alignment with Ebra's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've managed, including data-driven results.
• Research Ebra's company culture and values to demonstrate your fit during the interview.

ATS Keywords: Marketing Strategy, Campaign Management, Digital Marketing, Market Research, Data Analysis, CRM, Marketing Analytics Tools

ASSUMPTION: The application process at Ebra is likely to be competitive, with a focus on finding candidates with strong marketing skills and a proven track record of success.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or Ahrefs
• Hootsuite or Buffer
• Mailchimp or similar email marketing platform
• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a customer-centric mindset and a passion for delivering exceptional results?

ASSUMPTION: Ebra values candidates who are proactive, innovative, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines.
• The work environment may be fast-paced and demanding, requiring strong time management and organizational skills.
• The role may require occasional remote work, which can present unique challenges in terms of communication and collaboration.
• The Saudi Arabian market may have unique cultural considerations and business practices that require adaptation.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, this position requires more strategic thinking and campaign management experience.
• Compared to a Marketing Manager role, this position has a more tactical focus on campaign execution and may have less responsibility for team management and budgeting.
• Career progression from this role could include advancement to a Senior Marketing Specialist or Marketing Manager position, with potential opportunities in related fields such as digital marketing or market research.

ASSUMPTION: The specific career path and progression opportunities will depend on the individual's skills, experience, and the company's organizational structure.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement.
• Conducting market research to identify new market opportunities and trends.
• Managing a digital advertising campaign to drive website traffic and conversions.
• Creating and distributing a marketing report to stakeholders, highlighting campaign performance and recommendations for improvement.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most pressing marketing challenges facing the company, and how does this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role?
• How does the company approach work-life balance, and what flexibility is available for remote work?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've managed, including data-driven results.
• Research Ebra's company culture and values to demonstrate your fit during the interview.
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.