πΉ Job Title: Marketing Specialist
πΉ Company: AIS
πΉ Location: Bangkok, Krung Thep Maha Nakhon, Thailand
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: April 22, 2025
πΉ Experience Level: Entry-level to 2 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a digital-savvy professional with a strong background in on-ground activation, project management, digital-led events, community engagement, and success measurement. The ideal candidate should be highly active in offline to online platforms, understand what drives traffic, engagement, and be able to translate that into real-world success.
β Plan and execute events, activations, and digital activations that seamlessly transition into offline experiences
β Develop engaging digital campaigns under offline activation conditions that drive awareness and participation in on-ground events
β Work closely with cross-functional teams to align online and offline strategies
β Actively engage with online communities, influencers, and key audiences to build brand visibility
β Utilize data analytics to measure success, optimize campaigns, and drive continuous improvement
β Collaborate with event organizers, media partners, and content creators to enhance audience engagement
β Ensure a seamless consumer journey from digital touchpoints to physical events
β Stay updated on digital trends, social media behaviors, and emerging technologies to enhance O2O activations
ASSUMPTION: The Marketing Specialist will be responsible for planning and executing events and digital activations that transition into offline experiences. They will engage with online communities and utilize data analytics to measure success and optimize campaigns.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, events, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in on-ground activation and digital-led events. They must be active on offline to online platforms and understand traffic and engagement drivers.
Salary Range: Industry standard for entry-level marketing roles in Bangkok, Thailand is THB 30,000 - 50,000 per month. This role may fall within this range based on experience and qualifications.
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required during events and activations.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Bangkok, Thailand. Actual compensation may vary based on the candidate's qualifications and experience.
Industry: Telecommunications. AIS is the leading digital service provider in Thailand, focusing on 5G technology, mobile phones, high-speed home broadband, and digital services.
Company Size: AIS has over 10,000 employees, providing a large and diverse work environment.
Founded: AIS was founded in 1990 and has since grown to become the largest telecommunications company in Thailand.
Company Description:
Company Specialties:
Company Website: http://www.ais.th
ASSUMPTION: AIS is a large, established company with a strong focus on innovation and digital transformation. This role may offer opportunities for growth and development within the company's extensive portfolio of services.
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement based on performance and experience
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and digital marketing teams
Work Arrangement: On-site, full-time position with standard office hours and potential overtime during events and activations
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the company's extensive portfolio of services. Candidates can expect to gain valuable experience in event planning, marketing, and project management, with potential for advancement based on performance and experience.
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
Work Schedule: Standard office hours (Monday - Friday, 8:30 AM - 5:30 PM) with potential overtime during events and activations
ASSUMPTION: The office environment is collaborative and innovative, with a focus on driving digital transformation and growth within the telecommunications industry. The location offers easy access to public transportation and amenities, with a vibrant and dynamic business environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: O2O Marketing, Event Planning, Digital Activations, Community Engagement, Data Analytics, Project Management, Campaign Development, Brand Visibility, Social Media, Emerging Technologies
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's event planning, marketing, and project management skills, as well as their understanding of digital marketing trends and data-driven decision-making.
ASSUMPTION: The Marketing Specialist will be expected to have experience with marketing automation, social media management, and data analysis tools. Familiarity with project management tools and the Microsoft Office Suite is also required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIS values candidates who are customer-focused, innovative, collaborative, and committed to continuous learning and professional development. The ideal candidate will thrive in a dynamic and fast-paced environment, with a focus on results and performance.
ASSUMPTION: This role may present challenges in managing multiple events and activations simultaneously, keeping up with the fast-paced digital landscape, and collaborating effectively with cross-functional teams and stakeholders. Candidates should be prepared to adapt to a large and diverse corporate environment.
ASSUMPTION: This role is similar to Event Manager or Digital Marketing Specialist positions, but with a unique focus on bridging the gap between online and offline experiences. Candidates should expect to develop a strong understanding of both digital marketing and on-ground activation strategies, with opportunities for advancement based on performance and experience.
ASSUMPTION: The Marketing Specialist will be expected to plan and execute events and digital activations that transition into offline experiences, engage with online communities, and utilize data analytics to measure success and optimize campaigns. They will also collaborate with cross-functional teams to align online and offline strategies, ensuring a consistent brand message and customer experience across all touchpoints.
ASSUMPTION: During the interview process, candidates should ask questions about the event planning process, company support for growth and development, key performance indicators, collaboration and innovation, and opportunities for cross-functional collaboration and learning.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.