📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Sensata Technologies
🔹 Location: Sofia, Bulgaria & Hengelo, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gathering and analyzing data on consumers and competitors to understand market conditions and potential sales.
- Preparing reports and presenting complex results in a clear and understandable manner.
- Evaluating target demographics, appropriate distribution channels, and marketing outlets to drive business decisions.
- Collaborating with the marketing department to develop appropriate sales strategies.
- Working in a fast-paced environment with strong communication, organizational, and interpersonal skills.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team. The ideal candidate will be comfortable handling multiple tasks and demands in a dynamic environment.
📋 Key Responsibilities
✅ Gather and analyze data on consumers and competitors to understand market conditions and potential sales.
✅ Prepare reports on findings, illustrating data with graphs and translating complex results into written texts that are clear and understandable.
✅ Conduct analysis on competitors' sales, prices, and methods of distribution and marketing to learn about the competition.
✅ Evaluate target demographics, appropriate distribution channels, and marketing outlets to provide recommendations that will drive business decisions.
✅ Analyze marketing metrics to gauge pricing and identify cause and effect relationships.
✅ Collect and analyze data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand.
✅ Collaborate with the marketing department to develop appropriate sales strategies.
ASSUMPTION: The role involves a mix of independent data analysis and team collaboration, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: A university degree (Bachelor's degree) or equivalent relevant work experience.
Experience: Entry-level (0-2 years) experience in market research, data analysis, or a related field.
Required Skills:
- Strong data analysis skills with proficiency in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel).
- Excellent communication skills, both written and verbal.
- Strong organization, planning, and time management skills to achieve results.
- Strong personal and professional ethical values and integrity.
- Strong interpersonal and collaboration skills to work effectively with all levels of the organization.
Preferred Skills:
- Experience with market research tools and software.
- Fluency in additional languages (e.g., Dutch, Bulgarian).
ASSUMPTION: While not explicitly stated, familiarity with market research tools and additional language skills would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Bulgaria is typically between BGN 1,500 - 2,500 per month (€775 - €1,285), depending on experience and qualifications. In the Netherlands, the range is usually between €2,500 - €3,500 per month.
Benefits:
- Health insurance and pension plans.
- Employee assistance programs.
- Discounts on Sensata products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for occasional overtime as needed.
ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Bulgaria and the Netherlands, considering the cost of living in each location.
📌 Applicant Insights
🔍 Company Context
Industry: Sensata Technologies operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on sensing, electrical protection, control, and power management solutions.
Company Size: Sensata is a large organization with over 10,000 employees worldwide, providing a diverse and dynamic work environment with ample opportunities for growth and learning.
Founded: Sensata was founded in 1919 and has since grown into a global leader in its industry, with a strong focus on innovation, collaboration, and integrity.
Company Description:
- Sensata Technologies is a leading supplier of sensing, electrical protection, control, and power management solutions.
- The company's products improve safety, efficiency, and comfort for millions of people every day in various applications, such as automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning, and ventilation, data, telecommunications, recreational vehicle, and marine.
- Sensata is headquartered in Attleboro, Massachusetts, with operations and business centers in 14 countries.
Company Specialties:
- Sensing solutions
- Electrical protection
- Control and power management
Company Website: www.sensata.com
ASSUMPTION: Sensata's large size and global presence offer numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is an entry-level position within the marketing department, offering an excellent starting point for a career in market research and data analysis.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate closely with other marketing team members and departments.
Work Arrangement: This is an on-site position, requiring the employee to work from Sensata's offices in Sofia, Bulgaria, or Hengelo, Netherlands.
Growth Opportunities:
- Progression to senior marketing roles within the department.
- Expansion into other areas of the business, such as sales or product management.
- International assignments or relocation to other Sensata offices worldwide.
ASSUMPTION: Given Sensata's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Sensata's offices in Sofia and Hengelo are modern, professional environments that foster collaboration and innovation.
Office Location(s): Sofia, Bulgaria & Hengelo, Netherlands
Geographic Context:
- Sofia, Bulgaria: A vibrant city with a rich history, offering a high quality of life, affordable cost of living, and a growing tech industry.
- Hengelo, Netherlands: A city in the eastern part of the Netherlands, known for its strong economy, high standard of living, and excellent infrastructure.
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional overtime as needed.
ASSUMPTION: Both locations offer a dynamic and multicultural work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- In-depth interview with the marketing team, focusing on data analysis, communication, and problem-solving skills.
- Final interview with the marketing director or another senior leader.
Key Assessment Areas:
- Data analysis and problem-solving skills.
- Communication and presentation skills.
- Cultural fit and adaptability.
- Motivation and career goals.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for data analysis and problem-solving questions, as well as behavioral interview questions.
- Research Sensata Technologies and the industry to demonstrate your knowledge and enthusiasm.
ATS Keywords: Data analysis, market research, consumer behavior, competitor analysis, sales strategies, marketing metrics, customer preferences, teamwork, communication, organization, planning, time management, ethical values, interpersonal skills, collaboration.
ASSUMPTION: The application process may vary depending on the specific location and hiring manager, but the general structure and assessment areas should remain consistent.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Market research tools and software (e.g., SurveyMonkey, Google Analytics, SPSS)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with market research tools and data visualization software would be beneficial but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Smarter: Collaborating at Sensata means working with some of the world's most talented people in an enriching environment that is constantly pushing towards the next best thing.
- Together: Employees work across functions, countries, and cultures, gaining new perspectives through mutual respect and open communication. As OneSensata, we are working together to make things work together.
Work Style:
- Dynamic and fast-paced environment.
- Strong focus on collaboration and teamwork.
- Opportunities for professional growth and development.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a multicultural team and adapting to different perspectives?
- Do you possess strong communication, organization, and time management skills?
ASSUMPTION: Candidates who align with Sensata's company values and work style will be more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Handling multiple tasks and demands in a fast-paced environment may be challenging for some candidates.
- Working with complex data and translating results into clear and understandable reports may require strong analytical and communication skills.
- Occasional overtime may be required to meet project deadlines or support specific initiatives.
- Adapting to a multicultural work environment may present unique challenges and opportunities for growth.
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Market Research Analyst or a Junior Data Analyst within the marketing department.
- Industry-specific context: Sensata operates in the manufacturing industry, focusing on sensing, electrical protection, control, and power management solutions.
- Career path comparison: This role offers an entry point into a career in market research and data analysis, with opportunities for progression into senior marketing roles or other areas of the business.
ASSUMPTION: While this role shares similarities with other market research and data analysis positions, the specific industry context and career path opportunities may vary depending on the organization and its products or services.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify trends and opportunities for a new product launch.
- Analyzing competitor data to inform pricing strategies and marketing campaigns.
- Evaluating customer preferences and buying habits to optimize distribution channels and marketing outlets.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, demonstrating the importance of strong data analysis, communication, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments within the organization?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
- How does Sensata support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sensata Careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for data analysis and problem-solving questions, as well as behavioral interview questions.
- Research Sensata Technologies and the industry to demonstrate your knowledge and enthusiasm.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
