📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Logicalis
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing marketing campaigns for Logicalis' managed services portfolio
- Managing customer events and webinars to boost brand awareness and lead generation
- Tracking campaign performance and optimizing marketing activities based on data insights
- Building strong relationships with sales teams and channel partners
- Working closely with Microsoft, Cisco, and other partners to create co-marketing initiatives
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through data-driven marketing strategies.
📋 Key Responsibilities
✅ Design and execute marketing campaigns that showcase Logicalis' managed services portfolio
✅ Plan and manage customer events, webinars, and partner roadshows to boost brand awareness and lead generation
✅ Track campaign performance and optimize marketing activities based on data insights
✅ Build strong relationships with sales teams and channel partners
✅ Manage marketing budgets and partner program funds effectively
✅ Create and optimize email marketing campaigns to nurture leads and engage customers throughout their journey
✅ Work closely with Microsoft, Cisco, and other partners to create co-marketing initiatives that accelerate business growth
✅ Conduct A/B testing and analyze campaign performance metrics to continuously improve marketing ROI
✅ Build and maintain a clean, compliant marketing database to ensure effective targeting and personalization
ASSUMPTION: This role may require occasional weekend work or evening events, depending on the nature of the campaigns and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of B2B marketing experience, preferably in the IT or technology sector
Required Skills:
- Proven track record in B2B marketing campaign execution
- Solid understanding of digital marketing channels
- Excellent communication skills in English
- Ability to work effectively with multiple stakeholders
- Strong event management and content creation capabilities
Preferred Skills:
- Experience in partner marketing or channel programs
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the IT or technology industry
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Kuala Lumpur, the estimated salary range is MYR 60,000 - 90,000 per year.
Benefits:
- Exposure to leading technology partners and their marketing programs
- Career growth in Malaysia’s expanding IT services market
- Training and certification opportunities
- Collaborative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work or event attendance as needed.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Logicalis operates in the IT Services and IT Consulting industry, focusing on managed services, cloud computing, and digital transformation solutions.
Company Size: Logicalis is a mid-sized company with 5,001-10,000 employees globally, providing a structured yet agile work environment.
Founded: Logicalis was founded in 1998 and has since grown to become a global technology service provider with annualized revenues of $1.7 billion.
Company Description:
- Logicalis helps organizations succeed in a digital-first world by harnessing collective technology expertise to deliver sustainable outcomes that matter.
- The company offers lifecycle services across cloud, connectivity, collaboration, and security to optimize operations, reduce risk, and empower employees.
- Logicalis has a global presence with operations in Europe, North America, Latin America, Asia Pacific, and Africa.
Company Specialties:
- Information technology
- Communications technology
- Managed services
- Cloud computing
- Internet of Things
- Business Intelligence
- IT Security
- Digital workspace
- Security
- Digital Transformation
- Modern workspace
- Networking
- Microsoft
- Cisco
- Professional services
- Consulting services
Company Website: http://www.logicalis.com
ASSUMPTION: Logicalis' global presence and extensive service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in B2B marketing, partner marketing, and event management.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with sales teams and channel partners.
Work Arrangement: This is an on-site role based in Kuala Lumpur, with flexibility for occasional remote work or event attendance as needed.
Growth Opportunities:
- Expanding marketing skills and expertise through hands-on experience and training opportunities
- Gaining exposure to leading technology partners and their marketing programs
- Advancing to a senior marketing role or specializing in a specific marketing discipline
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Logicalis' Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Building 8, Foundation Park, Roxborough Way, Maidenhead, Berkshire SL6 3UD, GB
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
- The city offers a mix of traditional and modern attractions, with a rich history and diverse culture
- Kuala Lumpur is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional remote work or event attendance as needed.
ASSUMPTION: Kuala Lumpur's dynamic business environment and vibrant culture provide an exciting backdrop for this role, with ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager
- Final interview with the Regional Marketing Director
- Job offer and onboarding
Key Assessment Areas:
- Marketing campaign strategy and execution
- Event management and planning
- Data analysis and interpretation
- Communication and stakeholder management skills
- Cultural fit and alignment with Logicalis' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful marketing campaigns or events you've managed
- Demonstrate your understanding of the IT or technology industry and Logicalis' services
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
ATS Keywords: B2B marketing, campaign execution, partner marketing, digital marketing, event management, content creation, communication skills, stakeholder management, IT services, managed services, cloud computing, Microsoft, Cisco
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager and the candidate pool.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Respectful
Work Style:
- Results-driven
- Data-informed
- Adaptable
- Team-oriented
- Proactive
Self-Assessment Questions:
- How do you prioritize and manage multiple marketing campaigns simultaneously?
- Can you describe a time when you used data to inform a marketing strategy or campaign?
- How do you approach building and maintaining strong relationships with stakeholders?
ASSUMPTION: Logicalis values a customer-centric, innovative, and collaborative work environment, with a focus on delivering sustainable outcomes that matter.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, with tight deadlines and varying priorities
- Adapting to a fast-paced, dynamic work environment with changing priorities and market demands
- Building and maintaining strong relationships with sales teams, channel partners, and technology partners
- Keeping up with the latest marketing trends and technologies in the IT services industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Compared to other Marketing Specialist roles, this position offers more exposure to leading technology partners and their marketing programs
- Logicalis' global presence and extensive service offerings provide ample opportunities for career growth and development
- This role may require more event management and planning responsibilities compared to other marketing positions
ASSUMPTION: While this role shares similarities with other Marketing Specialist positions, its unique focus on partner marketing and event management sets it apart.
📝 Sample Projects
- Developing and executing a co-marketing campaign with Microsoft to promote Logicalis' managed services portfolio
- Planning and managing a customer event focused on Logicalis' cloud computing solutions
- Creating and optimizing email marketing campaigns to nurture leads and engage customers throughout their journey
ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns and initiatives the Marketing Specialist may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the key priorities for this role in the first 90 days?
- How does Logicalis support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign or event that the company has recently executed?
- How does Logicalis measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are intended to help the candidate better understand the role, team, and company culture, as well as the expectations and priorities for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
