Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist 🔹 Company: RICOH Latin America 🔹 Location: Ricoh SLV, SV 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: July 10, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing initiatives to generate demand and leads - Collaborating with sales teams and stakeholders to align marketing efforts with business objectives - Planning and executing events, activations, and other marketing campaigns - Prequalifying leads and managing data capture processes - Monitoring competitors and market trends - Analyzing and reporting on initiative impact and ROI ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. 📋 Key Responsibilities ✅ Marketing Strategy & Planning: - Develop and execute marketing strategies to generate demand and leads - Collaborate with sales teams to align marketing efforts with business objectives - Monitor market trends and competitors ✅ Event Management: - Plan and execute events, activations, and other marketing campaigns - Coordinate with vendors, agencies, and other stakeholders to ensure event success - Manage event budgets and timelines ✅ Lead Management: - Prequalify leads generated from marketing initiatives - Manage data capture processes and ensure data accuracy - Collaborate with sales teams to handoff qualified leads ✅ Reporting & Analysis: - Analyze and report on initiative impact, ROI, and lessons learned - Monitor key performance indicators (KPIs) and adjust strategies as needed ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work independently. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - 3-5 years of experience in marketing, with a focus on event management, lead generation, and campaign execution Required Skills: - Strong communication and interpersonal skills - Excellent organizational skills and attention to detail - Proficiency in Microsoft Office Suite and CRM software - Fluency in English and Spanish Preferred Skills: - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Familiarity with event planning software (e.g., Cvent, Eventbrite) - Knowledge of HTML and CSS ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of generating leads and driving revenue are strongly preferred. 💰 Compensation & Benefits Salary Range: $35,000 - $50,000 per year (based on industry standards for the role, experience level, and location) Benefits: - Competitive salary - Good work environment - Additional benefits - Attractive bonus plan Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 1,001-5,000 employees Founded: 1962 (as Ricoh Company, Ltd. in Japan) Company Description: Ricoh Latin America accelerates customers' digital adoption by improving their technological experience in the workplace and increasing their productivity through process automation. Company Specialties: Document management solutions, digital workflows, and managed print services Company Website: https://www.ricoh-americalatina.com/es ASSUMPTION: Ricoh Latin America operates as a subsidiary of Ricoh Company, Ltd., a global technology and electronics company headquartered in Japan. 📊 Role Analysis Career Level: Mid-level marketing professional Reporting Structure: Reports directly to the Marketing Manager or similar role Work Arrangement: On-site, full-time position with potential for remote work during specific events or projects Growth Opportunities: - Potential career progression to senior marketing roles or management positions - Opportunities to gain experience in various marketing channels and tactics - Exposure to international marketing projects and collaborations ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function. 🌍 Location & Work Environment Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms Office Location(s): Ricoh SLV, SV (with potential for remote work during specific events or projects) Geographic Context: - San Salvador, El Salvador, is the largest city and primary commercial hub of the country - The city offers a mix of urban and suburban environments, with a growing tech industry and startup scene - The cost of living in San Salvador is generally lower than in major North American cities Work Schedule: Standard full-time work schedule, with potential for flexible hours or remote work during specific events or projects ASSUMPTION: The work environment offers a blend of structured office settings and flexible remote work options, depending on the role's requirements and the company's policies. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager or a panel of interviewers 4. Final round interview with senior leadership or other relevant stakeholders 5. Background check and offer extension Key Assessment Areas: - Marketing strategy and planning skills - Event management and execution experience - Lead generation and qualification techniques - Data analysis and reporting abilities - Cultural fit and communication skills Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork - Research the company's marketing strategies, target audience, and competitors to demonstrate your industry knowledge ATS Keywords: Marketing strategy, event planning, lead generation, data analysis, CRM, marketing automation, B2B marketing, ABM, demand generation ASSUMPTION: The application process may vary depending on the specific role and the company's hiring practices. It is essential to research the company's interview process and prepare accordingly. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot CRM) - Marketing automation tools (e.g., Marketo, Pardot) - Event planning software (e.g., Cvent, Eventbrite) - Project management tools (e.g., Asana, Trello) - Data analysis and visualization tools (e.g., Google Analytics, Tableau) ASSUMPTION: The required tools and technologies may vary depending on the specific role and the company's marketing technology stack. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Prioritizing customer needs and exceeding expectations - Innovation: Embracing change and driving progress - Sustainability: Committing to environmental stewardship and social responsibility - Collaboration: Working together to achieve common goals - Integrity: Upholding ethical standards and acting with honesty and transparency Work Style: - Fast-paced and dynamic marketing environment - Cross-functional team collaboration and stakeholder management - Data-driven decision-making and continuous improvement - Strong focus on results and ROI Self-Assessment Questions: 1. How do you prioritize customer needs in your marketing strategies? 2. Can you provide an example of a time when you drove innovation in a marketing campaign? 3. How do you ensure that your marketing efforts align with sustainability practices? 4. Describe your experience working with cross-functional teams to execute marketing initiatives. 5. How do you approach data analysis to inform your marketing strategies and improve ROI? ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in the role and contribute to the company's long-term success. ⚠️ Potential Challenges 1. Language Barrier: Fluency in both English and Spanish is required for effective communication with internal teams and external stakeholders. 2. Time Zone Differences: Coordinating with international teams and vendors may require flexibility in working hours. 3. Budget Constraints: Marketing initiatives must be executed within allocated budgets, requiring strong financial management skills. 4. Market Volatility: The marketing landscape is constantly evolving, requiring continuous learning and adaptation. ASSUMPTION: Candidates who can overcome these challenges and thrive in a dynamic, fast-paced marketing environment will be well-suited for this role. 📈 Similar Roles Comparison 1. Marketing Coordinator: Focuses on tactical marketing tasks, event planning, and vendor management, with less strategic responsibility. 2. Marketing Manager: Oversees marketing strategy, team management, and budget allocation, with more senior-level responsibilities. 3. Product Marketing Manager: Specializes in product marketing, launch campaigns, and go-to-market strategies, with a focus on product-specific marketing initiatives. ASSUMPTION: This role combines strategic marketing planning, event management, and lead generation responsibilities, making it unique within the marketing function. 📝 Sample Projects 1. Event Planning: Develop and execute a comprehensive event plan, including vendor management, budget allocation, and on-site logistics. 2. Campaign Development: Create and implement a multi-channel marketing campaign to drive brand awareness and generate leads. 3. Market Research: Conduct market research to identify trends, competitors, and opportunities for growth. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities and priorities for this role? 2. Team Structure: How does this role fit into the overall marketing team structure, and who will I be working with? 3. Marketing Strategy: What are the company's primary marketing objectives and strategies for the upcoming year? 4. Budget Allocation: How is the marketing budget allocated, and what are the key spending areas? 5. Growth Opportunities: What opportunities exist for professional growth and development within the marketing function? ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's marketing strategies and culture. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the linked job posting. 2. Tailor your resume and cover letter to highlight relevant marketing experience and skills. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork. 4. Research the company's marketing strategies, target audience, and competitors to demonstrate your industry knowledge. 5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.