Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Peoples Bank

🔹 Location: Cuba, Missouri

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Partnering with an external marketing agency to plan and execute integrated marketing campaigns
• Developing and implementing marketing strategies to promote products, services, and overall brand
• Creating content for various platforms and managing marketing budgets
• Collaborating with internal teams and external agency partners to develop and execute successful marketing campaigns

ASSUMPTION: This role requires a proactive and detail-oriented individual with strong writing and editing skills and experience in managing campaigns, deadlines, and vendor relationships.

📋 Key Responsibilities

✅ Partner with the external marketing agency to plan and execute integrated marketing campaigns across print, digital, video, and social media platforms.

✅ Develop and implement marketing strategies to promote products, services, and overall brand.

✅ Develop content for advertisements, email campaigns, website updates, and internal communications that align with the bank’s brand and goals.

✅ Coordinate with vendors and agency partners for graphic design, promotional materials, and branded merchandise.

✅ Coordinate with external resources for employees and website photography.

✅ Work with an external marketing agency to coordinate commercial shoots.

✅ Maintain the accuracy and compliance of website content and customer-facing materials.

✅ Create email marketing campaigns, social media content planning, and campaign reporting.

✅ Support business development efforts and coordinate marketing logistics for community events.

✅ Represent the bank at public events and help ensure brand presence and professionalism onsite.

✅ Prepare marketing updates and presentations for internal teams and the Board of Directors.

✅ Manage the marketing budget, track expenses, and process vendor invoices.

✅ Ensure all marketing activities and materials comply with applicable banking regulations.

✅ Oversee customer surveys and use CRM tools to evaluate customer engagement and campaign effectiveness.

✅ Coordinate and distribute press releases and manage recognition posts for employee milestones and promotions.

✅ Collaborate with internal team members and external agency partners to develop and execute successful marketing campaigns.

✅ Create performance reports and analyze campaign effectiveness to guide future initiatives.

ASSUMPTION: This role requires strong analytical skills to interpret campaign data, customer insights, and performance metrics to inform and optimize marketing strategies.

🎯 Required Qualifications

Education: High school diploma required, bachelor’s degree in marketing, communications, or a related field preferred

Experience: Minimum of 2 years of professional marketing experience; financial services or community banking experience a plus

Required Skills:

• Strong writing and editing skills across digital and print formats
• Proven ability to manage campaigns, deadlines, and vendor relationships
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with Constant Contact or similar email marketing platforms
• Experience using CRM systems and digital marketing tools
• Strong analytical skills with the ability to interpret campaign data, customer insights, and performance metrics
• Excellent organizational skills with the ability to manage multiple priorities simultaneously
• Collaborative, detail-oriented, and self-motivated
• Passion for community engagement and local marketing initiatives

Preferred Skills:

• Basic knowledge of graphic design or video editing tools

ASSUMPTION: While a bachelor's degree is preferred, the company may consider candidates with relevant experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the banking sector in Missouri)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on bank products and services

Working Hours: Full-time, 40 hours per week. Occasional travel to branch locations and community events are required.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 201-500 employees

Founded: 1921

Company Description:

• Peoples Bank is a community bank based in Bellingham, Washington, with a strong focus on local engagement and customer service.
• The bank offers a range of financial services, including checking and savings accounts, mortgages, home lending, small business services, and merchant services.
• Peoples Bank is committed to helping individuals, families, and businesses make well-informed financial decisions and thrive in their communities.

Company Specialties:

• Banking
• Mortgage
• Home Lending
• Checking and Savings
• Small Business and Merchant Services

Company Website: http://www.peoplesbank-wa.com

ASSUMPTION: Although the job listing is for a position in Cuba, Missouri, the company's headquarters and main operations are based in Bellingham, Washington.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Marketing Manager, Tabi Woodson

Work Arrangement: On-site, with occasional travel to branch locations and community events

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the bank
• Opportunities to gain experience in various aspects of marketing, including campaign management, content creation, and event planning
• Possibility to work with external marketing agencies and vendors to expand professional network

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with occasional travel to branch locations and community events

Office Location(s): 701 N Franklin St, Cuba, MO 65453-1602

Geographic Context:

• Cuba, Missouri, is a small city with a population of approximately 3,300 people.
• The city is located in the northeastern part of the state, about 90 miles south of St. Louis.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in nearby cities.

Work Schedule: Full-time, 40 hours per week, with occasional travel and event attendance required

ASSUMPTION: The work environment is collaborative and detail-oriented, with a focus on community engagement and local marketing initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Tabi Woodson
• In-person or virtual interview with the marketing team
• Final interview with the marketing manager or another senior team member

Key Assessment Areas:

• Writing and editing skills
• Campaign management experience
• Understanding of banking regulations and compliance
• Ability to work collaboratively and manage multiple priorities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Provide examples of successful marketing campaigns you've managed or contributed to
• Demonstrate your understanding of the banking industry and the role's requirements
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement

ATS Keywords: Marketing, Communications, Writing, Editing, Campaign Management, Vendor Relationships, Microsoft Office, Email Marketing, CRM Systems, Digital Marketing, Graphic Design, Video Editing, Analytical Skills, Organizational Skills, Community Engagement, Self-Motivated

ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's specific hiring practices.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Constant Contact or similar email marketing platforms
• CRM systems (e.g., Salesforce, HubSpot)
• Digital marketing tools (e.g., Canva, Facebook Business Suite)
• Graphic design and video editing tools (e.g., Adobe Creative Suite, iMovie)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Customer-centric
• Collaborative
• Innovative
• Professional

Work Style:

• Detail-oriented
• Proactive and self-motivated
• Collaborative and team-focused
• Adaptable and responsive to changing priorities

Self-Assessment Questions:

• Do you have a strong passion for community engagement and local marketing initiatives?
• Are you comfortable working in a collaborative, detail-oriented environment?
• Do you have experience managing campaigns, deadlines, and vendor relationships?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines simultaneously
• Working with external vendors and agency partners to ensure brand consistency and compliance
• Adapting to changes in marketing strategies and priorities
• Occasional travel to branch locations and community events

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to marketing initiatives.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on community engagement and local marketing initiatives in the banking sector.
• Industry-specific context: Banking regulations and compliance requirements may differ from other industries.
• Career path comparison: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

ASSUMPTION: Candidates should research similar roles in the banking industry to better understand the unique aspects of this position and the industry as a whole.

📝 Sample Projects

• Developing and executing a local marketing campaign to promote a new banking product or service
• Creating and managing social media content for the bank's various platforms to increase engagement and brand awareness
• Collaborating with external vendors to design and produce branded merchandise for marketing events and promotions

ASSUMPTION: These sample projects provide an overview of the types of marketing initiatives the candidate may be involved in, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing department collaborate with other departments within the bank?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for the interview by researching the company, team, and role, and practicing common marketing interview questions
• Follow up with the hiring manager, Tabi Woodson, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.