π Core Information
πΉ Job Title: Marketing Specialist
πΉ Company: Triple M Machine
πΉ Location: Nampa, Idaho, United States
πΉ Job Type: Full-Time, Remote
πΉ Category: Marketing
πΉ Date Posted: May 20, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to promote Triple M Machine's products.
- Conducting market research to identify customer needs and trends in the manufacturing industry.
- Creating engaging content for various digital marketing platforms, including social media, email, and the company website.
- Collaborating with sales and product teams to align marketing initiatives with business objectives.
- Analyzing marketing campaign performance and making data-driven recommendations for improvement.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing strategies.
π Key Responsibilities
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Develop and execute comprehensive marketing strategies to promote Triple M Machine's products.
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Conduct market research to identify customer needs and trends in the manufacturing industry.
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Create engaging content for various digital marketing platforms, including social media, email, and the company website.
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Collaborate with sales and product teams to align marketing initiatives with business objectives.
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Analyze marketing campaign performance using key metrics and make data-driven recommendations for improvement.
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Manage the company's social media presence and engage with audiences to build brand loyalty.
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Plan and coordinate marketing events, trade shows, and product launches to showcase our offerings.
ASSUMPTION: This role may require occasional travel for events and trade shows, depending on the company's needs.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: Proven experience (2-5 years) in a marketing role, preferably within the manufacturing or technology sector.
Required Skills:
- Strong understanding of digital marketing strategies and tools, including SEO and social media marketing.
- Excellent written and verbal communication skills, with a knack for creating persuasive marketing content.
- Ability to analyze data and draw actionable insights to inform marketing decisions.
- Creative thinking and problem-solving skills, with a strong attention to detail.
- Familiarity with marketing software and tools, such as CRM systems and content management systems.
Preferred Skills:
- Experience with marketing automation tools and email marketing platforms.
- Fluency in additional languages, particularly Spanish.
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with additional languages may be beneficial for this role.
π° Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for mid-level marketing roles in the United States)
Benefits:
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home
Working Hours: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the United States. Actual compensation may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Machinery Manufacturing. Triple M Machine specializes in innovative manufacturing solutions and is known for its commitment to quality and customer satisfaction.
Company Size: Small (2-10 employees). Working for a small company like Triple M Machine offers the opportunity to have a significant impact on the business and wear multiple hats.
Founded: 2010. Triple M Machine was founded in Midland, Texas, and has since expanded its operations to include a location in Nampa, Idaho.
Company Description:
- Triple M Machine is dedicated to providing high-quality, customized manufacturing solutions to its clients.
- The company prides itself on its innovative approach to manufacturing and commitment to customer service.
- Triple M Machine fosters a collaborative work environment, encouraging employees to contribute ideas and solutions.
Company Specialties:
- Custom Manufacturing
- Machining Services
- Prototyping
Company Website: http://triplemmachine.com
ASSUMPTION: Triple M Machine's focus on innovation and customer satisfaction creates an environment where marketing plays a crucial role in driving business growth.
π Role Analysis
Career Level: Mid-Level. This role is suitable for marketing professionals with 2-5 years of experience who are looking to grow their skills and take on more responsibility.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate closely with the sales and product teams.
Work Arrangement: Remote OK. This role offers the flexibility to work remotely, with occasional travel required for events and trade shows.
Growth Opportunities:
- As Triple M Machine continues to grow, there may be opportunities for the Marketing Specialist to take on additional responsibilities or move into a management role.
- The company's commitment to training and development provides opportunities for employees to learn new skills and advance their careers.
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for marketing professionals looking to balance work-life demands and advance their careers.
π Location & Work Environment
Office Type: Hybrid. While this role is remote-friendly, Triple M Machine has offices in Midland, Texas, and Nampa, Idaho, where employees may choose to work on-site.
Office Location(s): 5005 E County Road 73, Midland, Texas 79705-9405, US; Nampa, Idaho, United States
Geographic Context:
- Nampa, Idaho, is located in the western United States and offers a high quality of life with a low cost of living compared to other major metropolitan areas.
- The region is known for its outdoor recreation opportunities, with easy access to hiking, fishing, and skiing.
- Nampa is home to a diverse and growing economy, with a strong presence in manufacturing, healthcare, and technology sectors.
Work Schedule: Full-time, with flexible hours and the ability to work remotely. The work schedule may vary depending on the candidate's needs and the company's requirements.
ASSUMPTION: The hybrid work environment and geographic context of Nampa, Idaho, offer a balance between work-life demands and access to outdoor recreation and cultural amenities.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit.
- In-depth interview with the Marketing Manager to discuss the candidate's marketing experience and strategies.
- Skills assessment or case study to evaluate the candidate's analytical and creative thinking abilities.
- Final interview with the company's leadership team to discuss the candidate's fit within the organization.
Key Assessment Areas:
- Digital marketing strategies and tools
- Data analysis and interpretation
- Creativity and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Demonstrate your understanding of the manufacturing industry and Triple M Machine's products in your application materials.
- Prepare examples of your marketing campaigns and their results to discuss during the interview process.
ATS Keywords: Marketing Strategies, Market Research, Content Creation, Digital Marketing, SEO, Social Media Marketing, Communication Skills, Data Analysis, Creative Thinking, Problem Solving, Attention to Detail, CRM Systems, Content Management Systems
ASSUMPTION: Triple M Machine's interview process is designed to assess the candidate's marketing skills, cultural fit, and ability to contribute to the company's growth.
π οΈ Tools & Technologies
- CRM Systems (e.g., Salesforce, HubSpot)
- Content Management Systems (e.g., WordPress, Drupal)
- Marketing Automation Tools (e.g., Marketo, Pardot)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Social Media Management Tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
π Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
Work Style:
- Collaborative
- Results-driven
- Adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet changing customer needs?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Triple M Machine values employees who are innovative, results-driven, and adaptable, with a strong commitment to customer satisfaction and collaboration.
β οΈ Potential Challenges
- The small size of the company may result in a fast-paced work environment with competing priorities.
- The remote work arrangement may require strong self-motivation and time management skills.
- The manufacturing industry can be cyclical, which may impact marketing efforts and priorities.
- The company's focus on innovation may require the Marketing Specialist to stay up-to-date with the latest marketing trends and technologies.
ASSUMPTION: These potential challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and professional development.
π Similar Roles Comparison
- Marketing Specialist vs. Marketing Manager: The Marketing Specialist role focuses more on tactical execution, while the Marketing Manager role involves strategic planning and team leadership.
- Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires more advanced skills and experience in marketing strategy and campaign execution, while the Marketing Coordinator role focuses more on administrative tasks and event planning.
- Marketing Specialist in Manufacturing vs. Marketing Specialist in Consumer Goods: The Marketing Specialist role in manufacturing may require a stronger focus on technical aspects and industry-specific knowledge, while the Marketing Specialist role in consumer goods may emphasize brand building and consumer behavior.
ASSUMPTION: The specific responsibilities and requirements of the Marketing Specialist role may vary depending on the industry, company size, and organizational structure.
π Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement among target audiences.
- Conducting market research to identify customer needs and trends in the manufacturing industry and using insights to inform marketing strategies.
- Creating and optimizing content for the company's website and blog to improve search engine rankings and drive organic traffic.
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and initiatives the Marketing Specialist may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
β Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to marketing and branding in the manufacturing industry?
- How does the Marketing Specialist role collaborate with other departments, such as sales and product, to achieve common goals?
- What are the most significant challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
ASSUMPTION: These questions are designed to help the candidate better understand the company's marketing strategy, culture, and priorities, as well as the specific expectations and requirements of the Marketing Specialist role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare examples of your marketing campaigns and their results to discuss during the interview process.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.