📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: nahc.io
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies across all channels
- Driving digital marketing strategy across social media, email, content, SEO, and performance marketing
- Managing and growing the company's social media presence
- Creating and executing email marketing campaigns
- Conducting market research and competitor analysis
- Working in a fast-paced startup environment with a unique opportunity to build marketing initiatives from scratch
ASSUMPTION: This role requires a broad range of marketing skills and experience, with a focus on digital marketing and social media management. The ideal candidate will be comfortable wearing multiple hats and working independently in a fast-changing environment.
📋 Key Responsibilities
✅ Drive digital marketing strategy across all platforms (social media, email, content, SEO, and performance marketing)
✅ Manage and grow our social media presence across key platforms
✅ Create and execute email marketing campaigns
✅ Develop and optimize content for our website and blog
✅ Handle performance marketing including PPC campaigns and analytics
✅ Conduct market research and competitor analysis
✅ Manage relationships with external partners and vendors
✅ Track and analyze marketing metrics to optimize performance
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization. The successful candidate will be comfortable working with data and using it to inform their marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing experience, preferably in e-commerce or startup environments
Required Skills:
- Proven track record in digital marketing and social media management
- Experience with email marketing platforms and social media tools
- Strong analytical skills and data-driven decision-making ability
- Excellent written and verbal communication
- Startup mindset—thrives in ambiguous, fast-changing environments
- Self-starter who takes initiative and works independently
- Results-oriented with a growth mindset
- Strong time management and prioritization skills
- Creative problem-solver who works effectively with limited resources
Preferred Skills:
- Experience with SEO and PPC campaigns
- Familiarity with marketing analytics tools
- Knowledge of the wellness industry
ASSUMPTION: The ideal candidate will have a strong foundation in digital marketing and a proven track record in social media management. Experience in e-commerce or startup environments is a plus, as is familiarity with marketing analytics tools.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - HKD 600,000 per annum (Based on industry standards for mid-level marketing roles in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement plan contributions
- Flexible work hours
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible work hours and the opportunity to work from home occasionally
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Hong Kong. Benefits may vary depending on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 11-50 employees
Founded: 2019
Company Description:
- nahc.io is a full-service recruitment firm providing talent acquisition and human capital solutions for startups and innovative companies in Asia.
- The company works with employers to address recruitment challenges and reach their business goals by attracting and hiring the best available talent.
- nahc.io also helps candidates unleash their full career potential by matching them with jobs that are best suited to their unique skills, experience, and aspirations.
Company Specialties:
- Recruitment
- Human resources
- Talent acquisition
- Startups
- Career consulting
- Talent advisory
- Asia recruitment
- HR solutions
- HR advisory
- Strategy & operations jobs
- Tech jobs
- Sales & marketing jobs
- HR jobs
- Finance jobs
- Supply chain jobs
- Web3 jobs
Company Website: nahc.io
ASSUMPTION: nahc.io is a growing recruitment firm with a focus on providing talent acquisition and human capital solutions for startups and innovative companies in Asia. The company's specialties reflect its broad range of recruitment services and expertise.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the CEO or a senior marketing manager.
Work Arrangement: On-site, with flexible work hours and occasional work-from-home opportunities
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Specialist to take on additional responsibilities or move into a management role.
- The Marketing Specialist will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth and success.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's marketing strategy and take on additional responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Modern office space in a central business district
Office Location(s): Sun House, 181 Des Voeux Road Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant startup ecosystem.
- The office is located in the central business district, with easy access to public transportation and amenities.
- The company's office is a modern, collaborative workspace with a focus on employee well-being.
Work Schedule: Full-time (40 hours per week), with flexible work hours and the opportunity to work from home occasionally
ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being. The location in the central business district offers easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or video interview with the hiring manager
- Final interview with the CEO or a senior marketing manager
Key Assessment Areas:
- Marketing skills and experience
- Analytical skills and data-driven decision-making
- Communication skills
- Startup mindset and cultural fit
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your analytical skills and data-driven approach to marketing in your application materials.
- Showcase your understanding of the company and its mission in your cover letter.
- Prepare thoughtful questions to ask the interviewer about the company and the role.
ATS Keywords: Digital marketing, social media management, email marketing, content development, SEO, performance marketing, market research, competitor analysis, analytics, communication, self-starter, time management, creative problem-solving, growth mindset, results-oriented
ASSUMPTION: The application process will involve multiple interviews, with a focus on assessing the candidate's marketing skills, analytical skills, communication skills, and cultural fit. The ideal candidate will have a strong background in digital marketing and a proven track record in social media management.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Marketing Specialist will be expected to have experience with a range of marketing tools and technologies, including social media management tools, email marketing platforms, SEO tools, marketing analytics tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Transparency
- Long-term relationships
- Innovation
- Growth mindset
Work Style:
- Collaborative
- Fast-paced
- Results-driven
- Adaptable
- Data-driven
Self-Assessment Questions:
- Do you thrive in fast-paced, ambiguous environments?
- Are you comfortable working independently and taking initiative?
- Do you have a growth mindset and a results-oriented approach to work?
- Are you comfortable working with data and using it to inform your decisions?
- Do you align with the company's values of a people-first approach, transparency, and long-term relationships?
ASSUMPTION: The ideal candidate will be a self-starter with a growth mindset and a results-oriented approach to work. They will be comfortable working independently and taking initiative in a fast-paced, collaborative environment. The ideal candidate will also align with the company's values of a people-first approach, transparency, and long-term relationships.
⚠️ Potential Challenges
- Working in a fast-paced startup environment with a constantly evolving role and responsibilities
- Managing multiple marketing channels and campaigns simultaneously
- Working with limited resources and budget constraints
- Conducting market research and competitor analysis in a rapidly changing market
- Adapting to the company's growth and changing priorities
ASSUMPTION: The Marketing Specialist will face a range of challenges in this role, including working in a fast-paced startup environment, managing multiple marketing channels and campaigns simultaneously, working with limited resources and budget constraints, conducting market research and competitor analysis in a rapidly changing market, and adapting to the company's growth and changing priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a broad range of marketing skills and experience, with a focus on digital marketing and social media management.
- This role offers significant growth potential and the opportunity to shape the company's marketing strategy.
- Compared to other marketing roles in the startup ecosystem, this role may have a broader scope of responsibilities and require more independence and initiative.
ASSUMPTION: This role is unique in its breadth of responsibilities and the level of independence and initiative required. The ideal candidate will have a broad range of marketing skills and experience, with a focus on digital marketing and social media management.
📝 Sample Projects
- Developing and executing a comprehensive social media marketing campaign to increase brand awareness and engagement
- Conducting market research and competitor analysis to inform marketing strategy and tactics
- Creating and executing email marketing campaigns to drive customer acquisition and retention
- Optimizing website content and SEO to improve organic search rankings and drive traffic
- Managing relationships with external partners and vendors to execute marketing campaigns and projects
ASSUMPTION: The Marketing Specialist will be involved in a range of projects, from developing and executing marketing campaigns to conducting market research and competitor analysis to managing relationships with external partners and vendors.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to data-driven decision-making, and how will this role contribute to that process?
- How does the company measure the success of its marketing efforts, and how will this role be evaluated?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that vision?
ASSUMPTION: The ideal candidate will ask thoughtful questions about the company's growth and expansion plans, its approach to data-driven decision-making, and its support for employee professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare thoughtful questions to ask the interviewer about the company and the role
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
