📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Madison, Wisconsin, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans across multiple channels
- Conducting market research to identify trends and opportunities
- Managing campaign execution and monitoring key performance indicators (KPIs)
- Creating compelling content for digital and print materials
- Collaborating with internal teams and external vendors to align marketing efforts with business goals
ASSUMPTION: This role requires a mix of creativity and analytical skills, with a strong focus on delivering measurable results. The ideal candidate will have experience in marketing, data analysis, and project management.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans across multiple channels
✅ Conduct market research to identify trends and opportunities
✅ Coordinate with internal teams to align marketing efforts with business goals
✅ Manage campaign execution and monitor key performance indicators (KPIs)
✅ Create compelling content for digital and print materials
✅ Analyze and report on campaign performance and recommend improvements
✅ Collaborate with external vendors and partners when needed
✅ Ensure brand consistency in all marketing initiatives
ASSUMPTION: The Marketing Specialist will be expected to work both independently and in a team-oriented environment, with a focus on driving business growth through effective marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of experience in a marketing role
Required Skills:
- Strong analytical and project management skills
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office and marketing software (e.g., Google Analytics, CRM tools, email platforms)
- Ability to work independently and in a team-oriented environment
Preferred Skills:
- Experience with SEO and SEM
- Fluency in a second language
ASSUMPTION: Candidates with experience in digital marketing, SEO, and SEM may have an advantage in this role. Fluency in a second language could also be beneficial for reaching diverse audiences.
💰 Compensation & Benefits
Salary Range: $63,000 - $69,000 per year
Benefits:
- Opportunities for professional development and career growth
- Health, dental, and vision insurance
- Paid time off and holidays
- Supportive team environment
- Access to training resources and certifications
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Madison, Wisconsin area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling and innovation
- The company aims to disrupt the status quo and redefine the art of storytelling in PR and branding
- They offer a supportive team environment and opportunities for professional development
Company Specialties:
- Management, Marketing, and Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity may create a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or Director
Work Arrangement: On-site, with opportunities for remote work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns
- Access to training resources and certifications for professional development
ASSUMPTION: With experience and strong performance, the Marketing Specialist may have opportunities to grow within the company and take on more responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with a supportive team environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Madison, Wisconsin, is a mid-sized city with a strong job market and a cost of living slightly above the national average
- The city is known for its high quality of life, with a vibrant arts scene, numerous parks, and a strong sense of community
- The office is located in the Reno-Sparks metropolitan area, which has a diverse economy and a growing job market
Work Schedule: Full-time, with opportunities for remote work as needed
ASSUMPTION: The work environment at Signal Tru Brand is described as supportive and collaborative, with a focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and analytical skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and teamwork
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of your marketing work and be ready to discuss your approach to data-driven decision-making
ATS Keywords: Marketing, Data Analysis, Project Management, Written Communication, Verbal Communication, Microsoft Office, Google Analytics, CRM Tools, Email Platforms
ASSUMPTION: The application process at Signal Tru Brand may be competitive, and candidates should be prepared to demonstrate their skills and experience in marketing and data analysis.
🛠️ Tools & Technologies
- Microsoft Office
- Google Analytics
- CRM tools (e.g., Salesforce, HubSpot)
- Email platforms (e.g., Mailchimp, Constant Contact)
- SEO and SEM tools (e.g., Google Ads, SEMrush)
ASSUMPTION: The Marketing Specialist should be proficient in using marketing software and tools to analyze data and create effective campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working both independently and in a team setting?
- Do you have strong analytical skills and a data-driven approach to marketing?
ASSUMPTION: Candidates who are creative, adaptable, and comfortable working in a dynamic environment may be a good fit for Signal Tru Brand.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which could be challenging for some individuals
- The company's focus on innovation and creativity may result in a fast-paced work environment with tight deadlines
- The Marketing Specialist may need to collaborate with external vendors and partners, which could present unique challenges
- The cost of living in Madison, Wisconsin, is slightly above the national average, which could impact the candidate's overall compensation package
ASSUMPTION: The Marketing Specialist should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. They should also be able to adapt to new challenges and work effectively with external partners.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on data analysis and strategic planning
- Signal Tru Brand's focus on innovation and creativity may result in a more dynamic and fast-paced work environment than other agencies
- This role offers opportunities for professional development and career growth within the marketing department
ASSUMPTION: Candidates should research other marketing roles and consider their preferences for work environment and career growth opportunities when comparing this position to other opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Conducting market research to identify trends and opportunities in the industry
- Managing a social media campaign to increase brand awareness and engagement
- Creating compelling content for digital and print materials, such as blog posts, press releases, and advertising campaigns
ASSUMPTION: The Marketing Specialist should be prepared to work on a variety of projects and campaigns, with a focus on driving business growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of your marketing work and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
