📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AIS
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining customer segmentation strategies through data analysis and insight generation
- Collaborating cross-functionally to apply insights in marketing, sales, and product initiatives
- Leading data collection, analysis, and interpretation efforts
- Generating actionable segment insights for targeted engagement and continuous strategy improvement
- Managing segmentation team and coordinating cross-functional efforts
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop, oversee, and continuously refine customer segmentation frameworks and models
✅ Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
✅ Lead data collection, analysis, and interpretation efforts
✅ Generate actionable segment insights for marketing campaigns, product development, and customer engagement initiatives
✅ Collaborate with marketing, sales, and product teams to craft tailored strategies for each segment
✅ Manage segmentation team and coordinate cross-functional efforts
✅ Monitor market and customer trends to update segmentation strategies accordingly
ASSUMPTION: This role involves a mix of independent work and team collaboration, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 0-2 years of experience in marketing, data analysis, or a related field
Required Skills:
- Data analysis and interpretation
- Customer segmentation and targeting
- Cross-functional team collaboration
- Project management
- Strong communication skills
Preferred Skills:
- Familiarity with marketing automation tools
- Experience with SQL or other database languages
- Knowledge of the telecommunications industry
ASSUMPTION: While a background in marketing or data analysis is preferred, candidates from other fields with transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level to mid-level marketing roles in Bangkok, Thailand is approximately 25,000 - 45,000 THB per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Competitive salary
- Performance-based bonuses
- Health insurance
- Retirement plan
- Training and development opportunities
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM) and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: AIS operates in the competitive telecommunications industry, providing mobile, broadband, and digital services to over 45 million subscribers in Thailand.
Company Size: AIS is a large corporation with over 10,000 employees, offering ample opportunities for career growth and development.
Founded: AIS was founded in 1990 and has since grown to become the leading digital service provider in Thailand.
Company Description:
- AIS is committed to providing best-in-class services that help people fulfill their dreams
- The company focuses on driving targeted engagement and continuous strategy improvement based on evolving customer and market trends
- AIS is expanding into new areas such as eSports and insurance services to diversify its offerings
Company Specialties:
- 5G network services
- High-speed home broadband
- Digital services (video, cloud, digital payments, IoT)
- Jointly provided services with partners
Company Website: http://www.ais.th
ASSUMPTION: AIS's large size and diverse service offerings provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for entry-level to mid-level marketing professionals seeking to gain experience in customer segmentation and data-driven marketing.
Reporting Structure: The Marketing Specialist will report directly to the Recruiter, Buranan Suwanpreecha, and collaborate with various teams, including marketing, sales, and product.
Work Arrangement: This is an on-site position, requiring the candidate to work from AIS's headquarters in Bangkok, Thailand.
Growth Opportunities:
- Expanding skills in data analysis and interpretation
- Gaining experience in cross-functional team collaboration
- Potential career progression into senior marketing roles or related fields
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of data analysis and cross-functional teamwork.
🌍 Location & Work Environment
Office Type: AIS's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
- Bangkok is the capital and most populous city in Thailand, offering a vibrant urban environment with numerous cultural, entertainment, and dining options
- The city is known for its bustling street life, historic temples, and modern skyscrapers
- Bangkok is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard office hours with occasional overtime as needed
ASSUMPTION: Working in Bangkok offers a dynamic and fast-paced environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation abilities
- Problem-solving and critical thinking
- Cultural fit and alignment with AIS's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in data analysis, customer segmentation, and marketing
- Prepare examples of your past work that demonstrate your ability to analyze data and generate insights
- Research AIS and the telecommunications industry to show your enthusiasm and understanding of the company and its market
ATS Keywords: Customer segmentation, data analysis, marketing campaigns, product development, customer engagement, team management, market trends
ASSUMPTION: AIS's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Python, R)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Project management software (e.g., Asana, Trello, Jira)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with relevant data analysis tools and marketing automation platforms is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven decision-making
- Cross-functional team collaboration
- Agile and adaptable
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a strong analytical mindset and enjoy working with data?
- Are you comfortable collaborating with various teams and stakeholders?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: AIS values candidates who are passionate about data analysis, customer-centricity, and collaboration, and who align with the company's core values.
⚠️ Potential Challenges
- Working with large datasets and ensuring data quality
- Balancing multiple projects and priorities
- Keeping up with evolving customer and market trends
- Navigating a large, complex organization
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on customer segmentation and data-driven insights
- In the competitive telecommunications industry, AIS offers a unique opportunity to work for the market leader
- This role provides exposure to various aspects of marketing, sales, and product development, offering a broad range of career growth opportunities
ASSUMPTION: This role offers a unique blend of data analysis and marketing, providing a strong foundation for a career in marketing or a related field.
📝 Sample Projects
- Developing a customer segmentation framework for a new product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the product team to refine segmentation strategies based on customer feedback and market trends
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the Marketing Specialist role at AIS.
❓ Key Questions to Ask During Interview
- How does this role contribute to AIS's overall business strategy?
- What are the most pressing challenges facing the marketing team, and how can this role address them?
- How does AIS support the professional development and growth of its employees?
- What is the team structure and dynamic like, and how does this role fit into it?
- How does AIS measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its industry, and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in data analysis, customer segmentation, and marketing
- Prepare examples of your past work that demonstrate your ability to analyze data and generate insights
- Research AIS and the telecommunications industry to show your enthusiasm and understanding of the company and its market
- Follow up with the hiring manager, Buranan Suwanpreecha, within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
