🔹 Job Title: Marketing Specialist
🔹 Company: Walmart
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the Latin American market and the ability to work effectively with cross-functional teams.
✅ Supporting the planning process for Latin America, contributing to strategic discussions and providing market insights
✅ Collaborating with the Senior Marketing Manager, Marketing Analyst, and other team members in the development of marketing strategies and campaigns for both local and regional intellectual properties
✅ Collaborating on the go-to-market plans for local original productions and regional priorities, tailoring narratives for Brazilian audiences
✅ Supporting in the definition and update of content priorities and alignment of promotional calendar with regional and local team for the different spaces
✅ Coordinating the implementation of ambidextrous campaigns with internal teams and external partners
✅ Building and maintaining strong relationships with cross-functional teams, including LOP, Content, Sales, and Distribution, to facilitate go-to-market strategies and maximize campaign impact
✅ Building strategic planning presentations for regional markets
✅ Analyzing marketing results and metrics, providing actionable insights to improve campaign performance. Track and monitor key performance indicators (KPIs) to measure success
✅ Identifying and supporting brand synergy opportunities with other company verticals (e.g., Consumer Products, Games, Distribution and Franchises)
✅ Working with data & insights to identify trends, consumer behavior, and competitive landscape, helping to inform marketing strategies and approaches
✅ Assisting in budget tracking and follow-up, ensuring projects stay within financial limits and providing recommendations for effective resource allocation
✅ Carrying out and formalizing bidding processes for purchases with the procurement area
✅ Assistance with payment and contract requests for the area
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Proven experience as a Marketing Specialist or in a similar role with experience in marketing planning, project management, and execution of 360° campaigns across digital, social, PR, events, and partnerships
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and project management tools is likely required for this role.
Salary Range: Based on market research, the estimated salary range for a Marketing Specialist role in Brazil with 2-5 years of experience is R$ 6,000 - R$ 10,000 per month. However, the exact salary range may vary depending on the candidate's skills, experience, and the company's compensation structure.
Benefits:
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, working hours may vary depending on project demands and team needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the company's actual compensation structure. The benefits listed are common for companies of this size in the industry but may vary depending on the company's benefits package.
Industry: Walmart is a multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores. The company is the largest retailer in the world by revenue and employs over 2.2 million associates worldwide.
Company Size: With over 10,000 stores under 58 different names in 24 countries, Walmart is a large corporation that offers numerous opportunities for career growth and development. As an associate, you can expect a fast-paced, dynamic work environment with a strong focus on customer service and innovation.
Founded: Sam Walton founded Walmart in 1962, and the company has since grown to become a global leader in the retail industry.
Company Description:
Company Specialties:
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's focus on customer service and innovation makes it an attractive employer for individuals looking to grow their careers in the retail industry.
Career Level: This role is a mid-senior level position that offers opportunities for career growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Specialist will report directly to the Senior Marketing Manager and work closely with cross-functional teams, including LOP, Content, Sales, and Distribution.
Work Arrangement: This is an on-site position based in São Paulo, Brazil. However, the company may offer flexible work arrangements depending on the role and team needs.
Growth Opportunities:
ASSUMPTION: Walmart's large size and diverse business operations provide numerous opportunities for career growth and development within the organization.
Office Type: Walmart's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Rua Funchal 418 - 5 andar, São Paulo, Brazil
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, working hours may vary depending on project demands and team needs.
ASSUMPTION: Walmart's São Paulo office provides a dynamic, fast-paced work environment that encourages collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing planning, project management, campaign execution, market insights, cross-functional teams, brand synergy, consumer behavior, KPI analysis
ASSUMPTION: Walmart's application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the projects the candidate works on.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Walmart's values and work style emphasize customer focus, excellence, and collaboration, making it an attractive employer for individuals who thrive in a fast-paced, dynamic environment.
ASSUMPTION: The Marketing Specialist role at Walmart presents unique challenges and opportunities for growth and development in a dynamic, fast-paced environment.
ASSUMPTION: The Marketing Specialist role at Walmart offers a unique blend of retail, entertainment, and technology marketing experience, making it an attractive opportunity for individuals looking to grow their careers in a dynamic, fast-paced environment.
ASSUMPTION: The Marketing Specialist role at Walmart offers a wide range of projects and initiatives that provide opportunities for growth and development in a dynamic, fast-paced environment.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.