Marketing specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Educational Empowerment Group

🔹 Location: Dayton, Ohio, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with school leadership to meet or exceed enrollment targets
• Developing and implementing effective marketing strategies
• Managing school website and social media presence
• Organizing community engagement to boost enrollment

ASSUMPTION: This role involves a significant amount of strategic planning and community engagement given the focus on enrollment targets and marketing initiatives.

📋 Key Responsibilities

✅ Work with the school principal to ensure enrollment targets are met or exceeded

✅ Develop, monitor, and implement school marketing and enrollment plans

✅ Identify target markets and develop strategies to reach them

✅ Explore improvements to products and services to increase enrollment

✅ Canvas neighborhoods and engage with local agencies to recruit students

✅ Manage school website and social media accounts

✅ Plan and execute school marketing and enrollment events

✅ Align with EEG standards and perform other duties as assigned

ASSUMPTION: Responsibilities emphasize hands-on activities to directly influence school enrollment figures, indicating a metrics-driven role.

🎯 Required Qualifications

Education: Bachelor’s degree preferred, ideally in Marketing, Communications, or Public Relations

Experience: Experience in graphic design and social media management is a plus

Required Skills:

• Reliable transportation for travel
• Ability to pass a comprehensive criminal history check
• Strong communication and collaborative skills

Preferred Skills:

• Proficiency in Adobe Creative Suite and Microsoft Office
• Experience in community canvassing and sales

ASSUMPTION: Skills indicate a dual focus on digital communication and physical community engagement, essential for driving enrollment.

💰 Compensation & Benefits

Salary Range: Not specified. Compensation likely aligns with local industry standards for entry-level marketing roles in education.

Benefits:

• Health and wellness benefits
• Opportunities for professional development
• Pension plans or retirement benefits

Working Hours: 40 hours per week, standard full-time hours with some potential flexibility for events.

ASSUMPTION: Benefits likely include standard educational organization packages, though salary should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management

Company Size: Medium-sized (201-500 employees), offering a stable environment with opportunities for internal mobility

Founded: 2014

Company Description:

• Focuses on providing high-quality school options
• Emphasizes diversity in learning styles and needs
• Strives to empower success in a global society

Company Specialties:

• Charter school management
• Educational program development
• Community empowerment

Company Website: http://www.edempowerment.com

ASSUMPTION: As a growing organization, the Educational Empowerment Group is likely to offer progressive educational solutions.

📊 Role Analysis

Career Level: Entry-level to early career, suitable for recent graduates or individuals with limited experience.

Reporting Structure: Reports to the School Principal with collaboration with the EEG Marketing Department

Work Arrangement: Primarily on-site, with local travel for community engagement

Growth Opportunities:

• Progression to higher marketing roles within the organization
• Opportunity to influence school marketing strategies
• Potential to develop leadership skills within educational settings

ASSUMPTION: Given the career level, there is the potential for growth into leadership or specialized marketing roles as the group expands.

🌍 Location & Work Environment

Office Type: Typical educational institution office with access to marketing resources

Office Location(s): Based in Dayton, Ohio with community work throughout the region

Geographic Context:

• Located in a diverse urban area with a strong sense of community
• Access to various networks, educational institutions, and local amenities
• Central location for easy access to community engagement

Work Schedule: Standard educational hours with additional time for events as needed

ASSUMPTION: The work environment is designed to support extensive community interaction, requiring flexibility and adaptability.

💼 Interview & Application Insights

Typical Process:

• Initial application review by HR
• Screening interview with HR or hiring committee
• In-person interview with the school principal and marketing team

Key Assessment Areas:

• Experience in marketing and communications
• Proficiency in social media and digital innovation
• Ability to manage projects and meet enrollment targets

Application Tips:

• Highlight any experience in educational settings
• Showcase your successful marketing campaigns and results
• Emphasize adaptability and community engagement efforts

ATS Keywords: Marketing, Enrollment, Community Canvassing, Adobe Suite, Social Media Management

ASSUMPTION: The hiring process likely values strong communication skills and proven results in marketing campaigns.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Microsoft Office Suite
• Social Media Management Platforms

ASSUMPTION: Tools indicate a need for creativity and efficiency in communication and content creation tasks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to educational excellence
• Value for diverse learning environments
• Focus on community and stakeholder engagement

Work Style:

• Flexible and adaptable to change
• Team-oriented with a community focus
• Proactive and innovative in problem solving

Self-Assessment Questions:

• How do you approach developing a marketing strategy for an educational institution?
• Can you describe a successful marketing campaign you've managed?
• How do you handle tight deadlines and multiple concurrent projects?

ASSUMPTION: Cultural fit is heavily skewed towards community engagement, adaptability, and teamwork, indicative of the organization's focus on educational empowerment.

⚠️ Potential Challenges

• Meeting aggressive enrollment targets
• Balancing multiple responsibilities and deadlines
• Adapting to changing community demands
• Managing communication across different media platforms

ASSUMPTION: Challenges stem from the dynamic nature of marketing in an educational setting, requiring innovative thinking and resilience.

📈 Similar Roles Comparison

• Compared to private sector marketing roles, focuses more on community impact
• Emphasizes educational outcomes as success metrics
• Requires a blend of traditional and digital marketing skills

ASSUMPTION: Similar roles in the industry may place varying emphasis on digital tactics versus face-to-face community engagement.

📝 Sample Projects

• Development and execution of a local community canvassing plan
• Redesign of the school’s social media strategy to increase engagement
• Collaboration on events that showcase school capabilities to potential students

ASSUMPTION: Projects are likely aligned with local community demands and centered on creative ways to boost enrollment.

❓ Key Questions to Ask During Interview

• What are the current enrollment challenges faced by the school?
• How does the role interact with other departments within EEG?
• What types of marketing campaigns have been most successful in the past?
• How does the company measure the success of a marketing initiative?
• What are the opportunities for professional development within this role?

ASSUMPTION: These questions aim to uncover specific expectations and the potential for impact within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Educational Empowerment Group careers page
• Ensure your resume highlights relevant experience in marketing and education
• Prepare examples of past work that align with job responsibilities
• Reach out to the HR team for any clarification on role specifics
• Follow up on your application status if you do not receive a response within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.