📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Huspy
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing integrated marketing campaigns across digital, social media, PR, and live events.
- Growing Huspy’s social media presence by managing content calendars, crafting engaging posts, tracking performance, and engaging with followers.
- Organizing and managing on-ground activations and events, from meetups to large-scale industry partnerships and conferences.
- Building and maintaining strong relationships with media outlets, journalists, and industry influencers to secure coverage and raise brand awareness.
- Monitoring, measuring, and analyzing marketing performance using analytics tools to optimize campaigns and ROI.
ASSUMPTION: This role requires a strong understanding of the real estate industry and a passion for proptech to succeed in driving brand visibility and engagement.
📋 Key Responsibilities
✅ Plan and execute integrated marketing campaigns across digital, social media, PR, and live events.
✅ Own and grow Huspy’s social media presence by managing content calendars, crafting engaging posts, tracking performance, and engaging with followers.
✅ Organize and manage on-ground activations and events, from meetups to large-scale industry partnerships and conferences.
✅ Build and maintain strong relationships with media outlets, journalists, and industry influencers to secure coverage and raise brand awareness.
✅ Monitor, measure, and analyze marketing performance using analytics tools to optimize campaigns and ROI.
ASSUMPTION: The successful candidate will have experience working with cross-functional teams and be comfortable managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3+ years of marketing experience, ideally in fast-paced, high-growth environments (e.g., startup/tech).
Required Skills:
- Proven expertise in social media management, public relations, and event planning.
- Excellent written and verbal communication skills in English (Arabic is a plus).
- Strong ability to collaborate cross-functionally with commercial, design, and leadership teams.
- Hands-on experience with social media tools, PR platforms, and analytics dashboards.
- Comfortable working independently while thriving in a dynamic, high-ownership environment.
- Genuine passion for real estate, proptech, and building iconic brands.
Preferred Skills:
- Experience working in the real estate or proptech industry.
- Familiarity with the Middle East market.
ASSUMPTION: Candidates with experience in digital marketing and content creation will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AED 15,000 - 25,000 per month ( Industry standard for a Marketing Specialist with 2-5 years of experience in Dubai )
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focusing on real estate technology (proptech).
Company Size: 201-500 employees, which means the company is large enough to offer growth opportunities and resources but still maintains a startup-like culture.
Founded: 2020, making Huspy a relatively new but rapidly growing company in the proptech space.
Company Description:
- Huspy is a digital mortgage platform that has evolved into the largest proptech company in the EMEA region.
- The company aims to revolutionize the real estate industry by building an all-in-one super app designed to empower agents and mortgage brokers.
- Huspy has experienced rapid growth with offices in Dubai, Abu Dhabi, Madrid, Valencia, and Alicante.
Company Specialties:
- Real estate technology
- Mortgage services
- Property management
Company Website: http://huspy.com
ASSUMPTION: Huspy's focus on innovation and technology makes it an attractive employer for candidates interested in the proptech industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Specialist will report directly to the Head of Brand Marketing and work closely with the Real Estate Business Unit.
Work Arrangement: On-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Advancement to a Senior Marketing role or a specialized position within the marketing department.
- Expansion into new markets and regions as the company continues to grow.
- Potential opportunities in other departments, such as sales or business development.
ASSUMPTION: The successful candidate will have opportunities to grow within the company as Huspy continues to expand its presence in the real estate market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in prime locations across the Middle East and Europe.
Office Location(s): Dubai, Abu Dhabi, Madrid, Valencia, and Alicante.
Geographic Context:
- Dubai: A bustling, multicultural city with a thriving real estate market and a strong focus on innovation and technology.
- Middle East and Europe: Huspy's presence in multiple regions allows for diverse cultural experiences and opportunities to work with international teams.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The diverse and international nature of Huspy's offices provides a unique work environment that encourages cultural exchange and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Brand Marketing
Key Assessment Areas:
- Marketing and communication skills
- Industry knowledge and passion for real estate and proptech
- Cultural fit and alignment with Huspy's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and passion for real estate and proptech.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Demonstrate your understanding of Huspy's mission and how your skills and experience make you a strong fit for the role.
ATS Keywords: Marketing, Social Media, Public Relations, Event Planning, Brand Awareness, Customer Engagement, Real Estate, Proptech, Integrated Marketing, Campaign Management
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and passion for the real estate industry throughout the application process.
🛠️ Tools & Technologies
- Social media tools (e.g., Meta Suite, LinkedIn, Canva)
- PR platforms (e.g., Muck Rack, Agility PR Solutions)
- Analytics dashboards (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working cross-functionally with various teams?
- Do you have a genuine passion for real estate and proptech?
- Are you data-driven and analytical in your approach to marketing?
ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Huspy's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, ever-changing environment
- Adapting to new tools and technologies as needed
- Building relationships with media outlets and industry influencers in a new market
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Manager: The Marketing Specialist role focuses more on tactical execution and growth, while the Marketing Manager role involves strategic planning and team leadership.
- Real Estate Marketing vs. Tech Marketing: Real estate marketing requires a strong understanding of the real estate industry and its unique dynamics, while tech marketing focuses on promoting technology products or services.
- Huspy vs. Traditional Real Estate Companies: Huspy offers a more innovative and tech-focused work environment, with a greater emphasis on digital marketing and customer engagement.
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Planning and executing a successful social media campaign to increase brand awareness and engagement
- Organizing and managing a large-scale industry event, such as a conference or trade show
- Securing coverage in prominent media outlets and building relationships with industry influencers
ASSUMPTION: The successful candidate will have experience with similar projects and be able to provide specific examples during the interview process.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing Huspy in the next 6-12 months, and how can this role help address them?
- How does Huspy support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the marketing department, and how does this role fit into that plan?
- How does Huspy differentiate itself from traditional real estate companies, and how does marketing play a role in that differentiation?
- What is the company's approach to work-life balance, and how does that manifest in the marketing department?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Huspy's marketing strategy, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and passion for real estate and proptech.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Demonstrate your understanding of Huspy's mission and how your skills and experience make you a strong fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
