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Marketing Specialist

Live Nation
Full-time
On-site
New York, New York, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Specialist

๐Ÿ”น Company: Live Nation Entertainment

๐Ÿ”น Location: New York, NY, USA

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: 2025-08-07

๐Ÿ”น Experience Level: 0-1 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Supporting the development of brand marketing campaigns for prospective advertisers
  • Conducting research and assisting in proposal development
  • Collaborating with internal stakeholders to drive new business growth
  • Learning and developing skills in marketing, productivity tools, and presentation delivery

ASSUMPTION: This role is ideal for early-career professionals seeking hands-on experience in sponsorship marketing within the live entertainment industry.

๐Ÿ“‹ Key Responsibilities

โœ… Supporting the creation of compelling brand campaigns for prospective corporate partners

โœ… Building fluency in Live Nationโ€™s sellable assets and capabilities

โœ… Contributing to marketing proposals and collaborating with cross-functional teams

โœ… Conducting desk and social research on prospective brands or categories

โœ… Translating internal research and fan insights into actionable ideas and campaign concepts

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational and time management skills.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Marketing, Communications, Business, or a related field

Experience: 0-1 years of experience in marketing, advertising, media, or consumer promotions

Required Skills:

  • Excellent written and verbal communication skills
  • Strong organizational and time management skills
  • Collaborative mindset and willingness to work in a fast-paced, team-driven culture
  • High level of initiative, resourcefulness, and attention to detail
  • Proficiency in Microsoft Office (especially PowerPoint and Excel) and Apple Keynote

Preferred Skills:

  • Experience in an agency or brand-side environment

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office and Apple Keynote is crucial for creating visually compelling presentations and proposals.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $66,560 USD (based on the provided expected compensation)

Benefits:

  • Medical, Vision, and Dental benefits
  • Paid Time Off, including holidays, sick time, and paid days off for your birthday
  • 401(k) Program and Stock Program
  • New parent programs and support, including caregiver leave and baby bonuses
  • Tuition reimbursement and student loan repayment
  • Volunteer Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, market location, and other factors.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Live Nation Entertainment is the worldโ€™s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

Company Size: 10,001+ employees

Founded: 2005

Company Description:

  • Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
  • The company offers exciting opportunities across every discipline, with generous benefits and perks for full-time employees.
  • Live Nation is recognized as a great place to work and offers student loan repayment, caregiver leave, and other family-friendly benefits.

Company Specialties:

  • Concerts and festivals
  • Ticketing
  • Sponsorship
  • Artist management and live events

Company Website: livenationentertainment.com

ASSUMPTION: Live Nation Entertainmentโ€™s extensive reach and resources provide ample opportunities for growth and learning within the marketing field.

๐Ÿ“Š Role Analysis

Career Level: Entry-level to early-career

Reporting Structure: The Marketing Specialist will report to the Integrated Marketing team and collaborate with various internal stakeholders.

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the companyโ€™s policies and the individualโ€™s role and responsibilities.

Growth Opportunities:

  • Learning and developing skills in marketing, productivity tools, and presentation delivery
  • Gaining experience in sponsorship marketing within the live entertainment industry
  • Potential internal growth and development programs and trainings

ASSUMPTION: This role offers early-career professionals the opportunity to learn and grow within a dynamic and fast-paced industry.

๐ŸŒ Location & Work Environment

Office Type: Live Nation Entertainmentโ€™s offices are typically fast-paced, collaborative environments with a strong focus on teamwork and innovation.

Office Location(s): 9348 Civic Center Dr, Beverly Hills, California 90210, US; 1041 N Formosa Ave, West Hollywood, California 90046, US; 430 W 15th St, Brooklyn, NY 11214, US; 111 E Wacker Dr, #1400, Chicago, Illinois 60601, US; 450 Mission St, #300, San Francisco, California 94105, US; 2000 W Loop Fwy S, Houston, Texas 77027, US; 1201 Villa Pl, #200, Nashville, Tennessee 37212, US; 359 E Paces Ferry Rd NE, #4, Atlanta, Georgia 30305, US; 3950 S Las Vegas Blvd, Las Vegas, Nevada 89119, US; 4686 E Van Buren St, Phoenix, Arizona 85008, US

Geographic Context:

  • The New York office is located in the heart of the city, providing easy access to public transportation and various amenities.
  • New York City offers a vibrant cultural scene, with numerous concerts, events, and entertainment options.
  • The cityโ€™s diverse population and industries provide ample opportunities for marketing and sponsorship collaborations.

Work Schedule: Full-time, with standard business hours and the possibility of occasional overtime or flexible scheduling to meet project deadlines.

ASSUMPTION: The work environment and schedule may vary depending on the specific needs of the role and the individualโ€™s responsibilities.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final round interview, potentially with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Communication skills, both written and verbal
  • Organizational and time management skills
  • Collaboration and teamwork abilities
  • Initiative, resourcefulness, and attention to detail
  • Cultural fit and alignment with Live Nation Entertainmentโ€™s values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Research Live Nation Entertainmentโ€™s company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Marketing, Sponsorship, Brand Campaigns, Proposal Development, Research, Collaboration, Live Entertainment, Ticketing, Concerts, Festivals

ASSUMPTION: Live Nation Entertainmentโ€™s hiring process is designed to assess candidatesโ€™ skills, cultural fit, and potential for growth within the company.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office (PowerPoint, Excel)
  • Apple Keynote
  • Various marketing and productivity tools, as needed

ASSUMPTION: The specific tools and technologies used may vary depending on the individualโ€™s role and responsibilities.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Passionate and motivated
  • Driven, with an entrepreneurial spirit
  • Resourceful, innovative, forward thinking, and committed

Work Style:

  • Fast-paced and collaborative
  • Focused on teamwork and innovation
  • Committed to delivering high-quality results for clients and partners
  • Self-Assessment Questions:

    • Do you thrive in fast-paced, collaborative environments?
    • Are you motivated by the opportunity to learn and grow within a dynamic industry?
    • Do you possess strong organizational and time management skills, with the ability to balance multiple priorities under tight deadlines?

    ASSUMPTION: Live Nation Entertainment values candidates who are passionate, motivated, and committed to delivering high-quality results in a fast-paced, collaborative environment.

    โš ๏ธ Potential Challenges

    • Working in a fast-paced, dynamic industry with frequent changes and tight deadlines
    • Balancing multiple priorities and projects simultaneously
    • Adapting to a large, corporate environment with diverse teams and stakeholders
    • Potential noise and distractions in a bustling office environment

    ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

    ๐Ÿ“ˆ Similar Roles Comparison

    • Marketing Specialist roles in other industries may focus on different products, services, or target audiences, but the core responsibilities and required skills remain similar.
    • Live Nation Entertainmentโ€™s extensive reach and resources provide unique opportunities for growth and learning within the marketing field.
    • Career paths in marketing may vary depending on the individualโ€™s interests, skills, and the specific industry or company they work for.

    ASSUMPTION: This role offers early-career professionals the opportunity to learn and grow within a dynamic and fast-paced industry, with ample opportunities for career advancement and development.

    ๐Ÿ“ Sample Projects

    • Developing a brand marketing campaign for a prospective advertiser, leveraging Live Nationโ€™s properties, products, and experiences
    • Conducting research on a prospective brand or category to inform strategic recommendations and identify key voice, tone, and positioning cues
    • Creating detailed program budgets aligned to client goals and internal pricing guidelines

    ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the Marketing Specialist may encounter in their role.

    โ“ Key Questions to Ask During Interview

    • What are the most pressing challenges facing the team currently, and how can this role contribute to addressing them?
    • How does this role fit into the teamโ€™s overall structure and goals for the upcoming year?
    • What opportunities are there for professional development and growth within the company?
    • How does Live Nation Entertainment support work-life balance for its employees?
    • What are the key priorities for the first 30, 60, and 90 days in this role?

    ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

    ๐Ÿ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link: https://livenation.wd1.myworkdayjobs.com/LNExternalSite/job/New-York-NY-USA/Marketing-Specialist_JR-82557-2
    • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
    • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
    • Research Live Nation Entertainmentโ€™s company culture and values to demonstrate your fit and enthusiasm for the role.
    • Follow up with the hiring manager one week after your interview to express your continued interest in the position.

    โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.