📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Mercer (Marsh McLennan)
🔹 Location: Toronto - Bremner, Montreal - 1 Place Ville Marie
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry to Mid-Level (1-2 years of experience)
🔹 Remote Status: On-site with flexibility (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing programs targeting B2B buyer hubs in finance
- Creating campaigns to drive brand awareness and lead generation
- Collaborating with local and global marketing teams
- Monitoring and analyzing marketing metrics and trends
ASSUMPTION: This role requires a strong understanding of investment markets and compliance, as well as project management skills. The ideal candidate will have experience in B2B digital marketing, particularly in investment and retirement services.
📋 Key Responsibilities
✅ Develop campaigns, programs, and content to drive brand awareness, digital engagement, and lead generation
✅ Identify and develop differentiated value propositions for various Mercer services, creating digital content and ensuring messaging is accurate, consistent, and compelling
✅ Coordinate with local and global marketing team members to determine scope, requirements, and product content marketing plans
✅ Execute marketing strategies through a Center of Excellence (COE) model, ensuring best practices and consistency across all initiatives
✅ Develop and lead project plans for campaigns, including digital content, email marketing, and customer-centric content
✅ Track marketing metrics using dashboards and analytic tools, analyzing marketing tactics and activities against goals and seeking improvements based on findings
✅ Monitor and analyze marketplace trends, client needs, and competitive offerings, collaborating with digital specialists to develop SEO keyword research
✅ Establish good working relationships with marketing, technical, and business colleagues utilizing strong communication and influencing skills
✅ Take on special projects on behalf of the entire marketing team and the CMO that complement the overall marketing team goals and needs
ASSUMPTION: The responsibilities listed are based on the provided job description. Some details may vary based on the specific needs of the team or the company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Finance, or a related field
Experience: 1-2 years of experience in B2B digital marketing, specifically in investment and retirement services
Required Skills:
- Bilingual in French, both written and spoken
- Proven experience in B2B digital marketing, specifically in investment and retirement services
- Strong project management skills, especially in cross-functional environments
- Strong client-centric focus with demonstrated experience in client communications; excellent verbal and written communication skills
- Ability to translate complex features into clear benefits, with strong negotiation and influencing skills
- Self-starter with the ability to prioritize tasks and work independently with minimal guidance
- Strong analytical skills and strategic thinking capabilities
- Professional demeanor with the ability to interact effectively with individuals at all levels
- Familiarity with AI tools and technologies, with a keen interest in leveraging AI to enhance marketing strategies and tool development
Preferred Skills:
- Experience with project management tools (e.g., WRIKE) or the ability to quickly adapt to new technologies
- Independent thinker and proactive implementer who can navigate a complex and dynamic work environment
- Quick learner with the ability to multi-task and pivot effectively in a matrix organization
- Experience in writing marketing content tailored to financial services
ASSUMPTION: The required and preferred skills listed are based on the provided job description. Some skills may be negotiable or have alternative requirements based on the specific needs of the team or the company.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (Estimated based on industry standards for entry to mid-level marketing roles in Toronto and Montreal)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Tuition reimbursement and professional development opportunities
- Flexible work arrangements and remote work options
Working Hours: Full-time, 37.5 hours per week, with flexibility to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto and Montreal areas. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Mercer is a global leader in consulting, outsourcing, and investment services. They operate in over 44 countries and serve clients in more than 150 countries.
Company Size: Mercer is a part of Marsh McLennan, a global professional services firm with over 85,000 colleagues and annual revenue of $23 billion.
Founded: Mercer was founded in 1947 and has since grown into a leading global consulting firm.
Company Description:
- Mercer is a global leader in consulting, outsourcing, and investment services. They help clients around the world advance the health, wealth, and careers of their employees.
- Mercer is committed to creating a diverse and inclusive work environment where all colleagues can thrive and contribute to the company's success.
- Mercer offers a range of services, including health and benefits, retirement and investment, talent and career, and health and productivity.
Company Specialties:
- Health and Benefits
- Retirement and Investment
- Talent and Career
- Health and Productivity
Company Website: www.mercer.com
ASSUMPTION: The company context provided is based on publicly available information about Mercer and Marsh McLennan. Some details may vary based on the specific needs or preferences of the company.
📊 Role Analysis
Career Level: Entry to Mid-Level (1-2 years of experience)
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with local and global marketing teams.
Work Arrangement: Hybrid (3 days/week in office, 2 days/week remote)
Growth Opportunities:
- Progression to Senior Marketing Specialist or Marketing Manager roles
- Expansion into other areas of marketing or related fields within Mercer or Marsh McLennan
- Opportunities for professional development and skill-building through training programs and workshops
ASSUMPTION: The role analysis provided is based on the job description and industry standards for similar roles. Some details may vary based on the specific needs or preferences of the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with open-concept work areas and dedicated meeting rooms
Office Location(s): Toronto - Bremner, Montreal - 1 Place Ville Marie
Geographic Context:
- Toronto: A multicultural city with a vibrant arts and culture scene, diverse neighborhoods, and a strong economy
- Montreal: A bilingual city with a rich history, vibrant arts scene, and a strong focus on technology and innovation
Work Schedule: Full-time, with flexibility to work remotely up to 2 days per week
ASSUMPTION: The location and work environment details provided are based on publicly available information about Mercer's offices in Toronto and Montreal. Some details may vary based on the specific needs or preferences of the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Marketing and campaign development skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with Mercer's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Mercer's services and the investment and retirement markets
- Showcase your ability to create compelling marketing content and campaigns
- Prepare examples of your past marketing projects and their outcomes
ATS Keywords: B2B marketing, investment services, retirement services, campaign development, project management, client communications, AI tools
ASSUMPTION: The interview and application insights provided are based on industry standards for similar roles and publicly available information about Mercer's hiring process. Some details may vary based on the specific needs or preferences of the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., WRIKE, Asana)
- AI tools and technologies (e.g., marketing analytics, predictive modeling)
ASSUMPTION: The tools and technologies listed are based on industry standards for similar roles and publicly available information about Mercer's marketing department. Some details may vary based on the specific needs or preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Inclusion: Fostering an inclusive environment where all colleagues can thrive and contribute to the company's success
- Collaboration: Working together to achieve common goals and drive results
Work Style:
- Dynamic and fast-paced, with a focus on innovation and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Results-driven, with a focus on achieving measurable outcomes and driving business impact
Self-Assessment Questions:
- How do you demonstrate your commitment to integrity and ethical standards in your work?
- How do you foster an inclusive environment and ensure that diverse perspectives are considered in your marketing campaigns?
- How do you approach collaboration and teamwork, particularly in cross-functional environments?
ASSUMPTION: The cultural fit considerations provided are based on Mercer's publicly stated values and industry standards for similar roles. Some details may vary based on the specific needs or preferences of the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Navigating a complex and matrixed organizational structure
- Adapting to changes in priorities and workloads
- Developing a deep understanding of Mercer's services and the investment and retirement markets
ASSUMPTION: The potential challenges listed are based on industry standards for similar roles and publicly available information about Mercer's work environment. Some details may vary based on the specific needs or preferences of the company.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong understanding of investment and retirement services and compliance requirements
- This role may have more exposure to senior leadership and strategic decision-making processes compared to other marketing roles
- Career progression in this role may lead to opportunities in other areas of marketing or related fields within Mercer or Marsh McLennan
ASSUMPTION: The role comparison provided is based on industry standards for similar roles and publicly available information about Mercer's career development opportunities. Some details may vary based on the specific needs or preferences of the company.
📝 Sample Projects
- Developing a marketing campaign to launch a new retirement savings product, including creating targeted content, coordinating with product teams, and measuring campaign performance
- Conducting market research to identify trends and opportunities in the investment and retirement services market, and using insights to inform marketing strategies
- Creating a series of blog posts or articles to educate clients about Mercer's services and the investment and retirement markets, and optimizing content for search engines
ASSUMPTION: The sample projects listed are based on industry standards for similar roles and publicly available information about Mercer's marketing department. Some details may vary based on the specific needs or preferences of the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Mercer's investment and retirement services?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their success?
- How does Mercer support the professional development and growth of its marketing colleagues?
- What are the key challenges facing the marketing team, and how can I help address them?
- How does Mercer foster a culture of inclusion and diversity, and what are some specific initiatives in place to support this?
ASSUMPTION: The key questions to ask during the interview are based on industry standards for similar roles and publicly available information about Mercer's marketing department. Some details may vary based on the specific needs or preferences of the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MMC careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing projects and their outcomes
- Research Mercer's services and the investment and retirement markets to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
