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Marketing Specialist

Intermex Wire Transfer
Full-time
On-site
Miami, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Intermex Wire Transfer

πŸ”Ή Location: Miami, FL

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing marketing campaign systems, including inventory, vendors, and timelines
  • Collaborating across departments to ensure projects are executed correctly and on time
  • Planning and executing company events, trade shows, and retail activations
  • Working closely with sales, business development, customer service, and product teams to ensure marketing supports business goals
  • Keeping the brand sharp and consistent across every touchpoint

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It is ideal for a self-starter who can manage multiple projects and deadlines effectively.

πŸ“‹ Key Responsibilities

βœ… Forecast marketing material needs and manage inventory tracking

βœ… Coordinate with purchasing for vendor quotes, item specs, and color approvals

βœ… Partner with the warehouse to oversee fulfillment, restocks, and special requests

βœ… Review and approve marketing orders submitted via the internal webstore

βœ… Plan and execute company events, trade shows, and retail activations

βœ… Assemble and ship event kits to field teams and partners

βœ… Coordinate logistics with vendors and internal teams for flawless execution

βœ… Work closely with sales, business development, customer service, and product teams to ensure marketing supports business goals

βœ… Maintain internal communications channels with up-to-date marketing announcements and news

βœ… Build and traffic briefs for projects, ensuring tasks move smoothly from idea to execution

βœ… Assist with content creation for social, email, retail, and web, always on-brand and engaging

βœ… Collaborate with the design team to bring campaigns and assets to life

βœ… Keep our brand sharp and consistent across every touchpoint

βœ… Work with our digital agency on performance reporting and campaign analysis

βœ… Help create assets that align with performance goals and branding

βœ… Prepare internal-facing presentations to share progress and insights

βœ… Plan and execute company events, trade shows, and promotional activities

βœ… Coordinate with vendors, partners, and internal teams to ensure successful event execution

ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 2-4 years of relevant marketing experience

Required Skills:

  • Proven ability to manage multiple projects in a deadline-driven environment
  • Strong organizational skills and attention to detail
  • Proficiency in Microsoft Office Suiteβ€”especially Excel and PowerPoint
  • Familiarity with marketing tools like Google Analytics, HubSpot, or Adobe Creative Suite
  • Self-starter mindset with great energy and a get-it-done attitude
  • Strong verbal and written communication skills
  • Collaborative spiritβ€”comfortable working with multiple teams and vendors
  • Bilingual (English and Spanish) professional proficiency required

Preferred Skills:

  • Experience with event planning and logistics
  • Knowledge of the financial services industry
  • Fluency in additional languages

ASSUMPTION: While a Bachelor's degree in a related field is required, relevant experience and skills may be considered in lieu of formal education. Additionally, candidates with experience in event planning and logistics may be given preference.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-4 years of experience in the Miami area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement
  • Employee discounts on money transfer services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event planning and execution

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-4 years of experience in the Miami area. Actual compensation may vary based on factors such as the candidate's specific experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services - Intermex specializes in wire transfer and financial products for underrepresented consumers, connecting thousands of people with their families and communities

Company Size: 501-1,000 employees - As a mid-sized company, Intermex offers a dynamic, fast-paced work environment with opportunities for growth and collaboration

Founded: 1994 - With over two decades of experience, Intermex has established itself as a leader in the money transfer industry

Company Description:

  • Intermex Wire Transfer (NASDAQ: IMXI) is a dynamic, fast-paced, and innovative fintech specializing in wire transfer and financial products for underrepresented consumers
  • Since 1994, we have been a leader in the money transfer industry, connecting thousands of people with their families and communities
  • With a trusted network of retail locations and convenient online transfer options, we ensure our customers' money arrives exactly where and when they need it

Company Specialties:

  • Money transfer services
  • Financial products for underrepresented consumers
  • Retail locations and online transfer options

Company Website: http://www.intermexonline.com

ASSUMPTION: Intermex is a well-established company in the financial services industry, with a strong focus on providing wire transfer and financial products for underrepresented consumers. As a mid-sized company, it offers a dynamic work environment with opportunities for growth and collaboration.

πŸ“Š Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 2-4 years of relevant marketing experience, seeking to grow and develop their skills in a dynamic, fast-paced environment

Reporting Structure: This role reports directly to the Marketing Manager and works closely with various departments, including sales, business development, customer service, and product

Work Arrangement: On-site - This role requires working on-site at Intermex's headquarters in Miami, Florida, with some flexibility for event planning and execution

Growth Opportunities:

  • As a mid-sized company, Intermex offers opportunities for career growth and advancement within the marketing department and the organization as a whole
  • This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set
  • Candidates who demonstrate strong performance and a commitment to growth may be considered for leadership roles in the future

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic, fast-paced environment. Candidates with a strong work ethic and a commitment to learning and growth will be well-suited to this position.

🌍 Location & Work Environment

Office Type: Corporate headquarters - This role is based at Intermex's corporate headquarters in Miami, Florida

Office Location(s): 9100 S Dadeland Blvd, Suite 1100, Miami, Florida 33156

Geographic Context:

  • Miami, Florida - Known for its diverse culture, vibrant arts scene, and beautiful beaches, Miami offers a dynamic and multicultural environment for professionals
  • South Florida - The region is home to a thriving financial services industry, with numerous opportunities for networking and professional growth
  • Accessible location - Intermex's headquarters is conveniently located near public transportation and major highways, making it easily accessible for employees

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event planning and execution

ASSUMPTION: Intermex's corporate headquarters in Miami, Florida, offers a dynamic and multicultural work environment, with convenient access to public transportation and major highways.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders
  • Background check and offer

Key Assessment Areas:

  • Problem-solving skills
  • Organizational skills and attention to detail
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of Intermex's mission and values in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, organizational skills, and communication skills
  • Research Intermex's competitors and industry trends to show your knowledge of the financial services industry

ATS Keywords: Marketing, Project Management, Vendor Coordination, Event Planning, Content Creation, Collaboration, Communication, Bilingual, Organizational Skills, Attention to Detail, Digital Marketing, Performance Reporting, Brand Management, Microsoft Office, Google Analytics, Adobe Creative Suite

ASSUMPTION: Intermex's application process is designed to assess candidates' problem-solving skills, organizational skills, communication skills, and cultural fit. Candidates who tailor their application materials to highlight their relevant experience and skills, and who prepare thoroughly for the interview process, will be best positioned for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Google Analytics
  • HubSpot (CRM, marketing automation, and sales tools)
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Event planning and management software (e.g., Cvent, Eventbrite)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, with a strong emphasis on Excel and PowerPoint. Familiarity with marketing tools like Google Analytics, HubSpot, or Adobe Creative Suite is preferred. Additionally, experience with event planning and management software, as well as project management software, is beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric - We put our customers first in everything we do
  • Integrity - We act with honesty and transparency in all our interactions
  • Innovation - We continuously seek new and better ways to serve our customers
  • Collaboration - We work together to achieve our goals and support each other's success
  • Accountability - We take ownership of our responsibilities and hold ourselves to the highest standards

Work Style:

  • Fast-paced and dynamic - Intermex operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to change
  • Collaborative - Intermex values a team-based approach to problem-solving and decision-making
  • Customer-focused - Intermex prioritizes the needs and preferences of its customers in all aspects of its operations

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working collaboratively with multiple teams and stakeholders?
  • Do you have a strong customer focus and a commitment to putting customers first?

ASSUMPTION: Intermex values a fast-paced, dynamic work environment that prioritizes collaboration, customer focus, and accountability. Candidates who are adaptable, responsive to change, and committed to putting customers first will be well-suited to Intermex's culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously may be challenging for some candidates
  • Working in a fast-paced, dynamic environment may require adaptability and responsiveness to change
  • Intermex's customer-centric focus may require additional hours and flexibility for event planning and execution
  • Miami's competitive job market may present challenges in finding and retaining top talent

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges related to managing multiple projects and deadlines, working in a fast-paced environment, and prioritizing customer needs. Candidates who are adaptable, responsive to change, and committed to putting customers first will be best positioned to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - This role focuses more on tactical execution and less on strategic planning and project management
  • Event Planner - This role is more specialized and focused on event planning and logistics, rather than the broader scope of marketing campaigns and projects
  • Marketing Manager - This role is more senior and responsible for strategic planning, budgeting, and team management, rather than the day-to-day project management and execution required in this role

ASSUMPTION: This role offers a unique blend of project management, event planning, and marketing execution, making it distinct from similar roles in the marketing field. Candidates who are seeking a well-rounded marketing experience with a focus on project management and event planning will find this role particularly appealing.

πŸ“ Sample Projects

  • Planning and executing a company-wide event, including vendor coordination, logistics, and on-site management
  • Managing a marketing campaign from start to finish, including inventory tracking, vendor coordination, and performance analysis
  • Creating and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role. Candidates who are comfortable managing multiple projects and deadlines, and who have experience in event planning, marketing campaign management, and social media strategy development, will be well-suited to this position.

❓ Key Questions to Ask During Interview

  • Can you describe a time when you successfully managed multiple projects and deadlines simultaneously?
  • How do you prioritize and organize your work to ensure efficiency and accuracy?
  • Can you provide an example of a successful event you planned and executed, and what challenges you faced along the way?
  • How do you ensure that marketing campaigns and projects align with the company's overall business goals and objectives?
  • Can you describe Intermex's company culture and how it supports employee growth and development?

ASSUMPTION: These interview questions are designed to assess candidates' problem-solving skills, organizational skills, communication skills, and cultural fit. Candidates who prepare thoroughly and demonstrate their understanding of Intermex's mission and values will be best positioned for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and to demonstrate your understanding of Intermex's mission and values
  • Prepare for behavioral interview questions that focus on your problem-solving skills, organizational skills, and communication skills
  • Research Intermex's competitors and industry trends to show your knowledge of the financial services industry
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.