Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: ICF

🔹 Location: Newark, NJ (Remote with periodic office days)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with periodic office days)

🚀 Job Overview

Key aspects of this role include:

• Supporting B2B energy efficiency marketing campaigns for a large utility in New Jersey
• Collaborating with the Account Services team to develop and implement marketing strategies
• Coordinating with ICF's creative and media services teams to fulfill marketing materials
• Tracking and reporting on marketing campaign metrics
• Managing multiple team deliverables using digital tools like Microsoft Project and Excel

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through effective marketing strategies.

📋 Key Responsibilities

✅ Assist with the marketing and advertising of B2B energy efficiency programs for a large utility in New Jersey

✅ Work with the Account Services team to develop and implement marketing and communications plans to educate B2B customers about energy efficiency

✅ Coordinate with ICF Creative Services team to fulfill the development of marketing materials

✅ Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns

✅ Prepare monthly reports on activities, media analytics, and results of the marketing program

✅ Help develop presentations using PowerPoint and other tools

✅ Track and report on marketing campaign metrics

✅ Prepare and manage printing requests to ensure collateral is in market at all times

✅ Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, Advertising, or related majors

Experience: 3+ years of work experience in marketing, advertising, social marketing, or related field, particularly experience working in B2B marketing at an advertising agency or consulting firm

Required Skills:

• Proficient in Microsoft Suite of products, especially PowerPoint and Excel
• Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment
• Strong attention to detail and organizational skills
• Experience or exposure to Google Analytics and using other reporting software to track and report on results

Preferred Skills:

• Internship at an advertising agency and/or experience working on a B2B marketing account
• Interest in and commitment to energy efficiency, the environment, and sustainable living

ASSUMPTION: While a bachelor's degree is required, relevant work experience can be considered equivalent to education. The role requires a strong foundation in marketing principles and practical experience in B2B marketing.

💰 Compensation & Benefits

Salary Range: $60,663 - $103,128 per year (based on ICF's provided pay range)

Benefits:

• Flexible workplace arrangements and work-life balance
• Donation matching and volunteer opportunities
• Tuition reimbursement and access to professional development resources
• 401k matching and Employee Stock Purchase Plan

Working Hours: Full-time, with flexible hours and periodic office days

ASSUMPTION: The provided salary range is based on ICF's information and is inclusive of the typical benefits package for a mid-sized company in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: ICF operates in the marketing services industry, focusing on strategy, creative engagement, insights and analytics, technology, and digital solutions. They work with clients across various sectors, including energy, health, transportation, and beyond.

Company Size: ICF is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet flexible work environment.

Founded: ICF was founded in 1969 and has since grown into a global consultancy with offices across the United States and internationally.

Company Description:

• ICF is a global consultancy dedicated to improving the world through mission-driven creatives, communicators, strategists, and technologists.
• Their passion lies in helping clients make the change they need to succeed, working in areas such as energy, health, transportation, and more.
• ICF Next, the marketing-focused division, specializes in creating change that brings clients closer to the people they serve.

Company Specialties:

• Strategy and transformation
• Creative engagement
• Insights and analytics
• Technology
• Digital
• User experience
• Customer experience
• Artificial intelligence and machine learning
• Customer marketing

Company Website: ICF Next

ASSUMPTION: ICF's marketing division, ICF Next, focuses on creating engagement and transformation for clients, with a strong emphasis on digital and creative solutions.

📊 Role Analysis

Career Level: This role is an intermediate-level position within the marketing department, offering opportunities for growth and advancement.

Reporting Structure: The Marketing Specialist reports to the Account Services team and works closely with ICF's creative and media services teams.

Work Arrangement: The role is hybrid, with remote work and periodic office days required.

Growth Opportunities:

• Expanding skills in B2B marketing and energy efficiency campaigns
• Developing expertise in marketing analytics and reporting
• Potential career progression into senior marketing roles or specialized marketing management positions

ASSUMPTION: This role offers a blend of creative and analytical work, providing opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: ICF's Newark, NJ office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 1902 Reston Metro Plaza, Reston, Virginia (headquarters); D 4, Fourth Floor, Tower D IBC Knowledge Park, Bannergatta Road, Bangalore, India; Avenue Marnix 17 4th floor (1000), Brussels, Belgium

Geographic Context:

• Newark, NJ is a major urban center with a diverse population and a mix of cultural, historical, and recreational attractions.
• The area offers a variety of housing options, from urban apartments to suburban homes, with reasonable commuting distances to ICF's office.
• New Jersey's energy industry is dynamic and growing, providing ample opportunities for marketing professionals.

Work Schedule: Full-time, with flexible hours and periodic office days required

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-office collaboration, providing flexibility while maintaining a strong team dynamic.

💼 Interview & Application Insights

Typical Process:

• Online application submission through ICF's careers portal
• Phone or video screening to assess communication and cultural fit
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the director or senior leader of the marketing department
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Marketing and advertising experience, with a focus on B2B campaigns
• Strong communication and presentation skills
• Analytical and reporting skills, with proficiency in Microsoft Suite and Google Analytics
• Cultural fit and alignment with ICF's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of energy efficiency and sustainability in your application materials
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research ICF and the energy industry to show your enthusiasm and preparation for the role

ATS Keywords: Marketing, Advertising, B2B, Energy Efficiency, Campaign Management, Analytics, Microsoft Suite, Google Analytics, ICF, Newark, NJ

ASSUMPTION: ICF's hiring process is designed to assess both hard skills and cultural fit, with a focus on finding the best candidate for the role and the team.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Google Analytics
• Project management tools (Microsoft Project, Asana, Trello)
• Collaboration platforms (Microsoft Teams, Slack)
• Creative design tools (Adobe Creative Suite, Sketch)

ASSUMPTION: This role requires proficiency in Microsoft Suite and Google Analytics, with additional tools and technologies used based on the specific needs of the projects and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity and respect
• Deliver with excellence
• Embrace inclusion and diversity
• Collaborate for impact
• Innovate for tomorrow

Work Style:

• ICF values a balance of remote work and in-office collaboration
• The company fosters a flexible, inclusive, and supportive work environment
• ICF encourages professional development and growth opportunities

Self-Assessment Questions:

• Do you align with ICF's values, particularly "Act with integrity and respect" and "Embrace inclusion and diversity"?
• Are you comfortable working in a hybrid environment, balancing remote work and periodic office days?
• Do you have a proactive and collaborative work style, with a focus on delivering high-quality results?

ASSUMPTION: ICF's culture emphasizes integrity, collaboration, and continuous learning, with a strong focus on delivering excellence for clients and employees alike.

⚠️ Potential Challenges

• The role may require occasional travel to ICF's headquarters in Reston, Virginia, or other office locations
• Managing multiple projects and deadlines may present time management challenges
• Working in the energy industry may require staying up-to-date with regulatory changes and industry trends
• The hybrid work arrangement may present challenges in maintaining work-life balance

ASSUMPTION: These challenges can be mitigated through effective time management, open communication, and a strong commitment to personal and professional growth.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position offers a unique focus on B2B energy efficiency campaigns
• ICF's marketing division, ICF Next, provides a broader range of services and opportunities for career growth compared to smaller marketing agencies
• Career progression in this role may lead to specialized marketing management positions or senior marketing roles within the energy industry

ASSUMPTION: This role offers a blend of creative and analytical work, with a focus on driving results through effective marketing strategies and a strong commitment to energy efficiency and sustainability.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to educate B2B customers about energy efficiency programs and incentives
• Creating and managing a social media strategy to increase engagement and awareness of energy efficiency initiatives among business customers
• Conducting market research and analysis to identify trends and opportunities in the energy efficiency landscape and develop targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for this role, with a focus on driving results and educating B2B customers about energy efficiency.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for the energy account and ICF Next?
• What opportunities are there for professional growth and development within this role and ICF Next?
• How does ICF support work-life balance for employees working in a hybrid arrangement?
• What are the key challenges facing the energy industry, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving results for ICF and its clients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on B2B campaigns and energy efficiency
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research ICF and the energy industry to show your enthusiasm and preparation for the role
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.