📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Wavetronix
🔹 Location: Springville, Utah
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Generating leads through various marketing activities and programs
- Interacting with customers and employees, presenting sales and marketing materials
- Traveling to tradeshows and mobile events regularly
- Collaborating with cross-functional teams to create and deliver marketing content
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a significant portion of time spent traveling for events.
📋 Key Responsibilities
✅ Generate leads through marketing activities and programs
✅ Interact with customers and employees, presenting sales and marketing materials
✅ Travel to tradeshows and mobile events regularly
✅ Collaborate with cross-functional teams to create and deliver marketing content
✅ Assist in planning and executing Mobile Traffic Lab events
✅ Design presentation slides and help develop new ideas for email campaigns
✅ Write creative briefs for new marketing content
✅ Participate and contribute to team growth and cohesion
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and customer-facing activities, with a strong emphasis on lead generation and event management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, sales, or a related role
Required Skills:
- Excellent communication and presentation skills
- Proven ability to generate leads through marketing activities
- Strong organizational skills and ability to manage time effectively
- Experience with CRM software and email marketing platforms
- Ability to lift up to 50 lbs for trade show and event set up
Preferred Skills:
- Experience in the traffic industry or related field
- Fluency in additional languages
ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong skill set may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for entry to mid-level marketing roles in Utah)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event schedules
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on traffic detection and management solutions
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2000, with a 25-year history in the traffic industry
Company Description:
- Wavetronix is the global leader in radar-based vehicle detection technologies, creating tools for intelligent transportation systems (ITS)
- The company offers advanced radar sensors, power and communication solutions, and data management appliances
- Wavetronix is committed to fostering personal development and creating rewarding careers for its employees
Company Specialties:
- Traffic detection and management solutions
- Radar-based vehicle detection technologies
- Intelligent transportation systems (ITS)
Company Website: http://www.wavetronix.com/
ASSUMPTION: Wavetronix is a well-established company with a strong reputation in the traffic industry, offering opportunities for growth and development in a dynamic work environment.
📊 Role Analysis
Career Level: Entry to Mid-Level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product development
Work Arrangement: On-site, with regular travel for tradeshows and mobile events
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Specialist
- Expansion into other areas of the business, such as sales or product development
- Professional development opportunities, including training and workshops
ASSUMPTION: This role offers a clear path for career growth and development, with opportunities for advancement within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): Springville, Utah
Geographic Context:
- Springville is a small city located in Utah County, Utah
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- The cost of living in Springville is relatively affordable compared to other major metropolitan areas in the United States
Work Schedule: Full-time, with a flexible schedule to accommodate event travel and planning
ASSUMPTION: The Springville office provides a collaborative and supportive work environment, with easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Lead generation strategies and experience
- Ability to work independently and in a team environment
- Problem-solving and creative thinking
- Adaptability and flexibility, particularly in relation to event travel
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful lead generation campaigns and marketing initiatives
- Demonstrate your ability to work effectively in a team and manage multiple priorities
- Research Wavetronix and the traffic industry to show your enthusiasm and understanding of the company and its products
ATS Keywords: Marketing, Lead Generation, Customer Interaction, Content Creation, Presentation Skills, Email Marketing, Team Collaboration, Problem Solving, Organizational Skills, Time Management, Growth Mindset, Innovation Driven, Continuous Improvement, Public Speaking, Marketing Strategy, Customer Needs Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's communication skills, lead generation experience, and ability to work effectively in a team environment.
🛠️ Tools & Technologies
- CRM software (e.g., Dynamics 365)
- Email marketing platforms (e.g., Click Dimensions)
- Presentation software (e.g., PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Embracing a growth mindset
- Leading with insight and innovation
- Seeking out, embracing, and solving difficult challenges
- Striving to change the way customers approach their problems
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, particularly in relation to event travel
- Focused on continuous improvement and personal development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable with regular travel for events and tradeshows?
- Do you embrace a growth mindset and seek out opportunities for continuous learning and improvement?
ASSUMPTION: Wavetronix values a collaborative, adaptable, and growth-oriented work environment, with a strong focus on continuous improvement and personal development.
⚠️ Potential Challenges
- Regular travel for events and tradeshows, which may require working non-standard hours and being away from home
- The need to manage multiple priorities and deadlines, particularly during event planning and execution
- The requirement to lift up to 50 lbs for trade show and event set up, possibly in inclement weather
- The need to adapt to a dynamic work environment, with a focus on continuous improvement and innovation
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that require adaptability, flexibility, and a strong work ethic.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate, with a focus on lead generation and event management
- However, this role may require more travel and a greater emphasis on customer interaction and presentation skills
- Compared to other marketing roles, this position offers a clear path for career growth and development within the marketing department and the company as a whole
ASSUMPTION: While this role shares similarities with other marketing positions, it also presents unique opportunities and challenges that set it apart from related roles.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads in a specific geographic region
- Planning and coordinating a Mobile Traffic Lab event, including logistics, marketing, and on-site management
- Creating a comprehensive marketing strategy for a new product launch, including lead generation, event planning, and customer engagement
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on lead generation, event management, and marketing strategy development.
❓ Key Questions to Ask During Interview
- Can you describe the typical event schedule and travel requirements for this role?
- How does this role collaborate with other departments, such as sales and product development?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Wavetronix support work-life balance, particularly in relation to regular travel for events?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful lead generation campaigns and marketing initiatives
- Demonstrate your ability to work effectively in a team and manage multiple priorities
- Research Wavetronix and the traffic industry to show your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
