Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Atlantic Health System

🔹 Location: Morristown, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing projects
• Managing project budgets and tracking expenses
• Coordinating with cross-functional teams and agency partners
• Acting as the point of contact for creative trafficking and external partner access requests

ASSUMPTION: This role requires a strong understanding of marketing principles and strategies, as well as experience with project management tools and techniques.

📋 Key Responsibilities

✅ Develop and execute marketing project plans and maintain project calendars across multiple campaigns and marketing channels

✅ Manage and track channel budgets, including marketing invoice reconciliation

✅ Coordinate with cross-functional teams and agency partners to establish milestones and timelines

✅ Act as the point of contact with agency partners for creative trafficking based on channel and campaign requirements

✅ Track project progress and ensure deliverables are met

✅ Communicate with stakeholders and manage expectations throughout the project lifecycle

✅ Support ongoing Atlantic Health System (AHS) technology access requests for external partners

✅ Coordinate third-party vendor trainings as necessary

✅ Become the team's subject matter expert (SME) in project management tools and oversee process development

✅ Lead the setup and maintenance of the SharePoint environment

✅ Additional responsibilities to support campaign execution as needed

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing or a related field

Required Skills:

• Proven experience in project management
• Strong understanding of marketing principles and strategies
• Excellent communication and stakeholder management skills
• Proficient in project management tools (e.g., Asana, Trello, Microsoft Project)
• Experience with budget management and tracking
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience with SharePoint
• Familiarity with healthcare marketing or hospital systems
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in healthcare marketing or hospital systems may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and market rates for the New Jersey area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts and wellness programs

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. Occasional overtime or weekend work may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Atlantic Health System is a leading non-profit health care system in New Jersey, providing a wide range of medical services and specialties.

Company Size: Atlantic Health System has over 10,000 employees across its facilities and affiliated providers.

Founded: Atlantic Health System was founded in 1988 and has since grown to include multiple hospitals and medical centers.

Company Description:

• Atlantic Health System is committed to providing the highest quality care to its communities
• The organization offers a wide range of medical services, including pediatrics, women's health, orthopedics, cancer care, cardiovascular care, neuroscience, home care, and more
• Atlantic Health System is part of Atlantic Accountable Care Organization and AllSpire Health Partners

Company Specialties:

• Pediatrics
• Women's health
• Orthopedics
• Cancer care
• Cardiovascular care
• Neuroscience
• Home care
• Cardiology
• Bariatrics
• Sports health
• Neurology
• Heart care

Company Website: www.atlantichealth.org

ASSUMPTION: Atlantic Health System's size and diverse range of medical services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams and agency partners.

Work Arrangement: On-site, full-time position with occasional remote work possible for specific projects or tasks.

Growth Opportunities:

• Advancement to a senior marketing role within the organization
• Expansion of responsibilities based on performance and interest
• Professional development opportunities, such as workshops, training, and conferences

ASSUMPTION: The Marketing Specialist role offers opportunities for career growth and development within Atlantic Health System's marketing department.

🌍 Location & Work Environment

Office Type: Atlantic Health System's headquarters is located in Morristown, New Jersey, with additional offices and facilities throughout the state.

Office Location(s): 475 South St, Morristown, New Jersey 07960, US

Geographic Context:

• Morristown is located in Morris County, New Jersey, approximately 30 miles west of New York City
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment
• Morristown has a humid subtropical climate, with warm summers and cold winters

Work Schedule: The Marketing Specialist will work a standard full-time schedule, with occasional overtime or weekend work required to meet project deadlines.

ASSUMPTION: The Morristown office location provides easy access to major highways and public transportation, making it convenient for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Project management skills and experience
• Understanding of marketing principles and strategies
• Communication and stakeholder management skills
• Problem-solving and adaptability
• Cultural fit and alignment with Atlantic Health System's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and project management experience
• Demonstrate your understanding of Atlantic Health System's mission and values in your application materials
• Prepare examples of successful marketing campaigns or projects you've managed in the past
• Be ready to discuss your experience with project management tools and budget tracking

ATS Keywords: Marketing, project management, budget management, cross-functional teams, stakeholder communication, creative trafficking, vendor training, SharePoint, marketing campaigns, marketing channels

ASSUMPTION: Atlantic Health System uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• SharePoint
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The Marketing Specialist will be expected to learn and utilize various project management, marketing, and design tools to effectively manage marketing projects.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity
• Collaboration
• Excellence
• Innovation
• Accountability

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and detail-oriented
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have a strong commitment to patient-centered care and providing high-quality services?
• Are you able to work effectively in a team environment and collaborate with cross-functional teams and agency partners?
• Do you have a results-driven and detail-oriented work style, with a proven track record of managing multiple projects successfully?

ASSUMPTION: Candidates who demonstrate a strong fit with Atlantic Health System's values and work style will be more likely to succeed in the Marketing Specialist role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and agency partners, each with their own priorities and timelines
• Occasional overtime or weekend work to meet project deadlines
• Adapting to changes in project scope or priorities
• Balancing marketing and project management responsibilities

ASSUMPTION: The Marketing Specialist role may present challenges related to project management, team coordination, and work-life balance.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on project management
• Marketing Manager: Oversees marketing strategy and team management, with less focus on day-to-day project execution
• Project Manager (Marketing): Specializes in project management within the marketing department, with less focus on marketing strategy and execution

ASSUMPTION: The Marketing Specialist role combines marketing strategy, project management, and day-to-day marketing tasks, making it a unique position within Atlantic Health System's marketing department.

📝 Sample Projects

• Managing a multi-channel marketing campaign for a new medical service or product launch
• Coordinating with cross-functional teams and agency partners to develop and execute a marketing plan for a hospital event
• Tracking and analyzing marketing campaign performance using analytics tools, and making data-driven recommendations for future campaigns

ASSUMPTION: The Marketing Specialist will be involved in various marketing projects, requiring strong project management, communication, and analytical skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Atlantic Health System?
• What opportunities are there for professional development and growth within the marketing department?
• How does Atlantic Health System support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the opportunities for advancement within the organization?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into Atlantic Health System's culture and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and project management experience
• Prepare examples of successful marketing campaigns or projects you've managed in the past
• Be ready to discuss your experience with project management tools and budget tracking
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.