📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Quintet Private Bank
🔹 Location: Brussels, Belgium
🔹 Job Type: On-site
🔹 Category: Banking
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategy for the Belgium market
- Leading the marketing ambassador community
- Driving digital lead generation
- Supporting marketing automation and invoicing processes
- Collaborating with sales, business development, and group marketing
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital marketing and client experience.
📋 Key Responsibilities
✅ Contribute to developing and executing a comprehensive marketing strategy tailored to the Belgium market
✅ Coordinate local marketing ambassadors to ensure local marketing efforts align with business goals and objectives
✅ Together with Business Development and Front Office, define the strategic purpose of client events and measure ROI
✅ Organize and coordinate client events
✅ Optimize customer acquisition funnels using data-driven insights, analytics, and automation tools to enhance conversion rates
✅ Represent Puilaetco in the Digital & Lead Generation workstream to optimize Puilaetco's organic search (SEO), fine-tune search engine advertising (SEA), and adapt successful Quintet campaigns
✅ Partner with Puilaetco Sales and Business Development department to ensure marketing efforts align with business development goals and client retention & acquisition strategies
✅ Liaise with and contribute to Digital and Lead Gen workstream to ensure these initiatives support both Puilaetco and Quintet
✅ Champion Quintet digital marketing initiatives within Puilaetco to ensure cohesive and compliant marketing execution
✅ Support the Senior Marketing Manager in executing the marketing budget allocation and management through creating purchase requests and invoicing via Coupa
✅ Track and measure the impact of marketing techniques/activities and re-prioritize budgets usage
✅ Support the Senior Marketing Manager in building the marketing annual plan and budget
✅ Contribute to the management and improvement of marketing procedures & processes and propose change when and where necessary
ASSUMPTION: This role requires a strong focus on data-driven decision making, collaboration, and continuous improvement.
🎯 Required Qualifications
Education: Graduate degree or equivalent experience
Experience: 5 to 7 years in marketing or the financial services industry
Required Skills:
- Understanding of digital marketing principles and marketing automation tools
- Familiarity with SEO, SEM, email marketing, and CMS
- Understanding of marketing budgeting, forecasting, invoicing, and budget monitoring processes
- Strong analytical, communication, process, and interpersonal skills
- Ability to build strong relationships with internal partners
Preferred Skills:
- Fluency in French and Flemish
- Business proficiency in English
ASSUMPTION: Candidates with a strong background in marketing, particularly within the financial services industry, and a proven track record of driving results through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for a mid-senior level marketing role in Belgium)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Belgium. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, specifically private banking and wealth management
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 1949 (as a Luxembourg-based private bank, with the current Quintet brand established in 2013)
Company Description:
- Operates across Europe and the UK, focusing on protecting and growing the wealth of individuals and families
- Combines agility and security, focusing on what matters most to clients
- Serves wealthy individuals, families, and a broad range of institutional and professional clients
Company Specialties:
- Private Banking
- Global Financial Markets
- Global Investor Services
- Tailor-made Wealth Management
- Strategic Wealth Planning
- Integrated Banking Services
- Investment Funds
Company Website: http://www.quintet.com
ASSUMPTION: Quintet Private Bank is a well-established financial institution with a strong focus on wealth management and a commitment to protecting and growing the wealth of its clients.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Direct report to the Group Head of Marketing
Work Arrangement: On-site, with potential for hybrid or remote work depending on the company's policies and the candidate's needs
Growth Opportunities:
- Potential for career progression within the marketing department or the broader Quintet organization
- Opportunities for professional development and skill-building
- Exposure to a wide range of marketing activities and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, with a population of over 1.2 million people
- Brussels is a major hub for international politics, business, and culture
- The city offers a high quality of life, with a rich history, vibrant cultural scene, and excellent dining options
Work Schedule: Full-time (40 hours per week), with flexibility for remote or hybrid work arrangements depending on the company's policies and the candidate's needs
ASSUMPTION: Brussels offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Group Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and lead generation expertise
- Collaboration and stakeholder management skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Quintet's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Quintet's business and the role's requirements in your application materials
- Prepare for behavioral interview questions that focus on your marketing experience, problem-solving skills, and ability to work collaboratively with stakeholders
ATS Keywords: Marketing strategy, digital marketing, lead generation, client experience, collaboration, stakeholder management, data-driven decision making, marketing automation, SEO, SEM, CRM activities, event coordination, budget management, marketing planning
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' marketing expertise, strategic thinking, and cultural fit with Quintet's values.
🛠️ Tools & Technologies
- HubSpot (marketing automation)
- Coupa (invoicing and procurement)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- SEO and SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- CMS (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the marketing department's day-to-day operations and strategic planning.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Focus on understanding and meeting the unique needs of each client
- Collaborative: Work together to achieve common goals and drive results
- Agile: Adapt quickly to changing market conditions and client needs
- Expert: Leverage deep knowledge and expertise to provide tailored solutions
- Responsible: Act with integrity and accountability in all aspects of our work
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and stakeholder management
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do I have a proven track record of driving results through data-driven marketing strategies?
- Am I comfortable working in a matrix functional structure with both local and Quintet stakeholders?
- Can I prioritize and quickly execute in a fast-paced environment, driving consensus across multiple stakeholders?
- Do I have excellent analytical, communication, process, and interpersonal skills, and can I build strong relationships with internal partners?
- Am I comfortable working in a dynamic and collaborative work environment, with a strong focus on continuous improvement?
ASSUMPTION: Candidates who align strongly with Quintet's values and work style will be most successful in this role, as cultural fit is a critical factor in driving engagement, job satisfaction, and overall performance.
⚠️ Potential Challenges
- Balancing strategic planning and hands-on execution in a fast-paced environment
- Managing multiple stakeholders and priorities, often with competing demands and tight deadlines
- Adapting to changing market conditions and client needs, requiring continuous learning and flexibility
- Working in a matrix functional structure, with both local and Quintet stakeholders, which can present unique communication and collaboration challenges
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a deep understanding of Quintet's business and the role's requirements.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role in a financial services or private banking organization, with a focus on digital marketing and client experience
- Unlike other marketing roles, this position requires a strong understanding of the financial services industry and its unique regulatory and compliance requirements
- Career progression in this role may lead to senior marketing leadership positions within Quintet or other financial services organizations
ASSUMPTION: This role offers significant growth potential and career progression opportunities for the right candidate, with a strong focus on driving results and continuous improvement.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for the Belgium market, with a focus on digital lead generation and client experience
- Leading the marketing ambassador community and driving local marketing efforts that align with business goals and objectives
- Optimizing customer acquisition funnels and enhancing conversion rates through data-driven insights and analytics
- Representing Puilaetco in the Digital & Lead Generation workstream and contributing to Quintet's digital marketing initiatives
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and strategic focus areas for this role, with a strong emphasis on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and business development?
- What opportunities are there for professional development and growth within the marketing department or the broader Quintet organization?
- How does Quintet support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, lead generation, and client experience
- Prepare for behavioral interview questions that focus on your marketing experience, problem-solving skills, and ability to work collaboratively with stakeholders
- Research Quintet's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
