📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Nubank
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic Marketing initiatives with a broad and international scope
- Driving brand awareness, customer acquisition, and supporting business expansion through strong go-to-market and content initiatives
- Leading cross-functional teams and collaborating with internal and external stakeholders
- Working in a dynamic, fast-paced environment with a focus on quality and attention to detail
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a rapidly changing environment. Candidates should be comfortable with ambiguity and able to prioritize and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Leading and executing go-to-market strategies across different geographies
✅ Coordinating brand launches with necessary assets (e.g., social media, website, campaigns)
✅ Owning content marketing strategy and overseeing key growth marketing initiatives
✅ Ensuring brand strategy and positioning are consistently applied in new markets
✅ Collaborating with internal and external stakeholders to align on Marketing deliverables
✅ Preparing Marketing updates and reports for executive-level meetings
ASSUMPTION: This role may require occasional international travel to support brand launches and marketing initiatives in new markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in go-to-market and content marketing strategy
Required Skills:
- Proven experience in go-to-market and content marketing strategy
- Strong knowledge of digital growth channels, including paid media and referral programs
- Familiarity with leveraging AI for content creation
- Ability to work in cross-functional teams in a fast-paced and dynamic environment
- Strong business and digital product acumen
- High attention to detail and quality in execution
- Experience working in digital-first or global brands
Preferred Skills:
- Fluency in additional languages (Spanish, Portuguese, or German)
- Experience working in the financial services industry
ASSUMPTION: Candidates with experience in global brands or multinational corporations may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market conditions, the salary range for this role is approximately R$ 80,000 - R$ 120,000 per year. This estimate is based on industry standards for Marketing Specialist roles in São Paulo.
Benefits:
- Health, dental, and vision insurance
- Meal allowance
- Gym membership
- Employee stock options
- Flexible work hours
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility for international travel.
ASSUMPTION: Salary and benefits packages may vary depending on the candidate's experience and skills. This estimate is based on market research and industry standards for similar roles in São Paulo.
📌 Applicant Insights
🔍 Company Context
Industry: Nubank operates in the competitive financial services industry, focusing on digital banking and fintech solutions. The company has experienced significant growth and is now one of the largest digital banking platforms in the world, serving millions of customers across Brazil, Mexico, and Colombia.
Company Size: With over 10,000 employees, Nubank is a large organization that offers numerous opportunities for career growth and development. The company's size also enables it to invest in cutting-edge technology and innovative solutions.
Founded: Nubank was founded in 2013 with the mission to fight complexity and empower people in their daily lives by reinventing financial services.
Company Description:
- Nubank is a digital-first bank that offers a range of financial services, including credit cards, personal loans, and investment accounts
- The company is known for its user-friendly mobile app and innovative approach to banking
- Nubank has received numerous awards and recognitions for its products and services, as well as its company culture
Company Specialties:
- Digital banking
- Fintech solutions
- Credit cards
- Personal loans
- Investment accounts
Company Website: https://www.nubank.com.br
ASSUMPTION: Nubank's focus on innovation and digital solutions makes it an attractive employer for candidates interested in the fintech industry and cutting-edge technology.
📊 Role Analysis
Career Level: This role is a mid-level position within the Marketing department, reporting directly to the Head of Marketing or a similar senior-level manager.
Reporting Structure: The Marketing Specialist will work closely with various teams, including Product, Design, and Content, to ensure consistent branding and messaging across all marketing channels.
Work Arrangement: This is an on-site position based in São Paulo, with occasional international travel required for brand launches and marketing initiatives in new markets.
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or similar roles within the Marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development and training opportunities through Nubank's learning and development programs
ASSUMPTION: Given Nubank's rapid growth and expansion into new markets, there may be opportunities for international relocation or internal transfers for high-performing employees.
🌍 Location & Work Environment
Office Type: Nubank's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and recreational areas.
Office Location(s): Rua Capote Valente, 199 - 11º andar, São Paulo - SP, 04531-011, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is a major financial hub and the headquarters of many multinational corporations
- São Paulo offers a diverse range of cultural, entertainment, and dining options, as well as numerous parks and green spaces
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of working from home occasionally. However, the role may require occasional international travel for brand launches and marketing initiatives in new markets.
ASSUMPTION: Candidates should be comfortable with working in a dynamic, fast-paced environment and be prepared for occasional international travel.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the hiring manager or a panel of senior leaders to discuss career goals and fit within the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Nubank's values
- Communication and presentation skills
- Technical skills and experience in go-to-market and content marketing strategy
Application Tips:
- Tailor your resume and cover letter to highlight your experience in go-to-market and content marketing strategy, as well as your familiarity with digital growth channels and AI for content creation
- Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic marketing initiatives
- Research Nubank's mission, values, and company culture to ensure a strong fit and alignment with your personal goals
ATS Keywords: Go-to-Market Strategy, Content Marketing Strategy, Digital Growth Channels, Paid Media, Referral Programs, AI for Content Creation, Cross-Functional Teamwork, Business Acumen, Digital Product Acumen, Attention to Detail, Quality Execution, Global Brands, English Fluency, International Travel
ASSUMPTION: Nubank uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with marketing automation platforms and be comfortable learning new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Fight complexity
- Be a builder
- Work collaboratively
- Be radically honest
- Make it happen
Work Style:
- Results-driven and focused on delivering impact
- Collaborative and open to feedback and ideas from others
- Adaptable and comfortable with change and ambiguity
- Data-driven and analytical in decision-making
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable with ambiguity and able to prioritize and manage your time effectively?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
- Are you able to work collaboratively with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Nubank values candidates who are proactive, results-driven, and able to work effectively in a dynamic, fast-paced environment. Candidates should be comfortable with change and ambiguity and be able to prioritize and manage their time effectively.
⚠️ Potential Challenges
- The role may require occasional international travel for brand launches and marketing initiatives in new markets
- The work environment can be fast-paced and demanding, with tight deadlines and multiple priorities
- Candidates may need to adapt to new tools and technologies as the company continues to grow and evolve
- The role may require working with diverse teams and stakeholders, which can present unique challenges and opportunities for collaboration
ASSUMPTION: Candidates should be comfortable with occasional international travel and be able to manage their time effectively in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on strategic thinking and go-to-market strategy, rather than tactical execution
- This role is more focused on international marketing initiatives and brand launches, whereas similar roles in other companies may be more focused on local or regional marketing efforts
- Candidates with experience in global brands or multinational corporations may find this role to be more aligned with their career goals and expectations
ASSUMPTION: Candidates should research similar roles in other companies to better understand the unique aspects of this position and how it may align with their career goals and expectations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in an international market
- Creating and implementing a content marketing strategy to drive brand awareness and customer acquisition for a new brand
- Coordinating a brand launch event, including the creation of marketing materials, social media campaigns, and press releases
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to the success of previous marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the company's expansion plans and how this role fits into those plans?
- How does the Marketing team collaborate with other departments, such as Product and Design, to ensure consistent branding and messaging?
- What are the most significant challenges facing the Marketing team in the next 12-24 months, and how can this role help address those challenges?
- How does Nubank support the professional development and growth of its employees, particularly within the Marketing department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nubank careers page
- Tailor your resume and cover letter to highlight your experience in go-to-market and content marketing strategy, as well as your familiarity with digital growth channels and AI for content creation
- Prepare a case study or project presentation that demonstrates your ability to develop and execute strategic marketing initiatives
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
