Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Verinext

🔹 Location: Duluth, Georgia, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with occasional travel up to 25%)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing a wide range of marketing events
• Managing event logistics end-to-end
• Supporting marketing initiatives and team operations
• Collaborating with sales, marketing teams, and external agencies
• Contributing to digital marketing and social media efforts

ASSUMPTION: This role requires a versatile marketing generalist who is comfortable working across multiple areas of marketing execution and collaborating with various teams.

📋 Key Responsibilities

✅ Plan and execute a variety of marketing events, including trade shows, customer dinners, webinars, conferences, team outings, and more

✅ Manage event logistics end-to-end: venue research, invitation creation, catering, décor, AV coordination, on-site setup, attendee tracking, and performance reporting

✅ Support the management and distribution of promotional items and marketing collateral

✅ Collaborate with third-party agencies and vendors to support planning and execution efforts

✅ Collaborate with the sales and marketing teams to support campaign execution and team alignment

✅ Provide administrative and coordination support for ongoing marketing initiatives, meetings, and reporting

✅ Contribute to email and social media efforts as needed, including content ideas and scheduling support

✅ Collaborate with external agencies to source and produce direct mail assets; manage creative direction, including concept development, messaging, and design; coordinate with internal teams to compile targeted mailing lists; and oversee post-campaign follow-up strategies, including integrated email outreach and performance tracking

✅ Should feel at ease interacting and building rapport with leadership and executive teams as part of daily collaboration

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (preferred)

Experience: 2+ years of general marketing experience, including some event coordination

Required Skills:

• Strong organizational skills and attention to detail
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Excellent communication skills (written and verbal)
• Ability to manage multiple projects and deadlines with minimal supervision
• Proactive, team-oriented attitude with a willingness to jump in wherever needed

Preferred Skills:

• Experience with Salesforce and/or HubSpot
• Exposure to or interest in digital marketing and social media tools

ASSUMPTION: While not required, experience with Salesforce and HubSpot would be beneficial for this role, as they are commonly used in marketing departments.

💰 Compensation & Benefits

Salary Range: Based on the experience level and location, the estimated salary range for this role is $55,000 - $75,000 per year. This is an estimate and the actual salary may vary based on the company's compensation structure.

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional travel may be required (up to 25%).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in the Duluth, GA area with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Verinext operates in the IT Services and IT Consulting industry, focusing on delivering transformative business technology solutions.

Company Size: Verinext is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Verinext was founded in 2018, following the combination of Anexinet, Veristor, Light Networks, and SereneIT.

Company Description:

• Verinext delivers transformative business technology, so customers are ready for everything that comes next.
• The company specializes in intelligently automating time-consuming tasks, protecting data assets, securing infrastructure, and improving customer experiences.
• Verinext is backed by Mill Point Capital LLC and has offices across the south and northeast.

Company Specialties:

• System Integrator and Technology Management Firm
• cloud, disaster recovery, CCaaS, Security, Networking, Customer Experience, Managed Services, Automation, Storage, Hybrid Cloud, Data Center Modernization, Social Listening, Digital Transformation, Data Protection, Data and Analytics, Business Applications, Employee Experience, Collaboration, Workplace Modernization, M365, Enterprise Architecture, Conversational AI, Consumption Based IT, Infrastructure as a Service, and HPE Platinum Partner

Company Website: https://verinext.com/

ASSUMPTION: Verinext's diverse range of specialties and services allows for ample opportunities for professional growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow their career in a dynamic and collaborative environment.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with the sales and marketing teams.

Work Arrangement: This is an on-site position, with occasional travel required (up to 25%) for key regional or national events.

Growth Opportunities:

• Expanding event planning and management skills
• Gaining experience in digital marketing and social media
• Developing collaboration and project management skills
• Potential opportunities for career advancement within the marketing department or other areas of the company

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in various aspects of marketing and grow their career within a supportive and collaborative company environment.

🌍 Location & Work Environment

Office Type: Verinext's Duluth, GA office is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): 3755 Brogdon Exchange SE, Suite 100, Duluth, GA 30096

Geographic Context:

• Duluth is located in Gwinnett County, Georgia, approximately 25 miles northeast of Atlanta.
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
• Duluth has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard business hours, Monday through Friday, with occasional travel required (up to 25%).

ASSUMPTION: The Duluth office provides a supportive and collaborative work environment, with easy access to amenities and a comfortable commute for many residents in the Atlanta metropolitan area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Marketing Manager and/or other marketing team members
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Communication and collaboration abilities
• Attention to detail and organizational skills
• Adaptability and willingness to learn

Application Tips:

• Highlight your event planning and management experience in your resume and cover letter
• Demonstrate your strong organizational skills and attention to detail
• Showcase your ability to work collaboratively and adapt to new situations
• Tailor your application to emphasize your fit with Verinext's company culture and values

ATS Keywords: Marketing Specialist, Event Planning, Event Management, Marketing Execution, Marketing Administration, Marketing Operations, Digital Marketing, Social Media Marketing, Salesforce, HubSpot, Microsoft Office Suite, Collaboration, Teamwork, Attention to Detail, Project Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit with Verinext's company culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Salesforce (preferred)
• HubSpot (preferred)
• Event planning and management software (e.g., Cvent, Eventbrite, etc.)
• Digital marketing and social media tools (e.g., Hootsuite, Buffer, etc.)

ASSUMPTION: Familiarity with Salesforce and HubSpot would be beneficial for this role, as they are commonly used in marketing departments. However, the company may provide training to help the successful candidate get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Team-oriented
• Adaptable
• Results-driven
• Proactive
• Attention to detail

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable managing multiple projects and deadlines with minimal supervision?
• Do you have a strong attention to detail and a commitment to high-quality work?
• Are you passionate about marketing and eager to learn and grow in your role?

ASSUMPTION: Applicants who are a strong cultural fit with Verinext will demonstrate a customer-centric, innovative, collaborative, accountable, and passionate approach to their work, with a team-oriented, adaptable, results-driven, proactive, and detail-oriented work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines with minimal supervision
• Occasional travel requirements (up to 25%)
• Adapting to a fast-paced and dynamic work environment
• Balancing event planning and management responsibilities with marketing administrative tasks

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents some challenges that require strong organizational skills, adaptability, and a proactive approach to work.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on event planning and management, as well as its requirement for strong organizational skills and attention to detail.
• In the IT Services and IT Consulting industry, marketing roles may vary in their focus on digital marketing, social media, or other specialized areas.
• Career paths for marketing professionals in this industry may include advancement to roles such as Marketing Manager, Director of Marketing, or other senior leadership positions.

ASSUMPTION: Applicants should consider how this role's focus on event planning and management sets it apart from other marketing positions and how it aligns with their career goals and interests.

📝 Sample Projects

• Planning and executing a regional customer appreciation event, including venue research, invitation creation, catering, AV coordination, and on-site setup
• Managing the logistics for a national conference, including speaker coordination, attendee tracking, and performance reporting
• Collaborating with an external agency to source and produce direct mail assets, manage creative direction, and oversee post-campaign follow-up strategies

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role, from event planning and management to collaboration with external agencies and vendors.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how this role fits into it?
• How does this role collaborate with the sales and marketing teams to support campaign execution and team alignment?
• What opportunities are there for professional growth and development within the marketing department or other areas of the company?
• How does Verinext support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning and management experience, strong organizational skills, and attention to detail
• Prepare examples of your past event planning and management successes, as well as any relevant marketing initiatives or campaigns
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.