Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Soilworks Natural Capital

🔹 Location: San Antonio, Texas, United States

🔹 Job Type: Full-Time (Part-Time also considered)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategies to drive brand awareness and support lead generation
• Collaborating with cross-functional teams to deliver impactful campaigns
• Strong written and verbal communication skills
• Proficiency with computers and technology, with a focus on social media platforms and digital marketing best practices
• Highly organized with strong attention to detail, multitasking, and time management skills

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on executing campaigns that align with business goals.

📋 Key Responsibilities

✅ Execute marketing strategies to drive brand awareness and support lead generation across multiple channels

✅ Collaborate with cross-functional teams to deliver impactful campaigns that align with business goals

✅ Create and maintain marketing materials, including social media content, email campaigns, and website updates

✅ Monitor and analyze campaign performance using relevant metrics and tools

✅ Stay up-to-date with industry trends and best practices, and make recommendations for improvement

ASSUMPTION: The Marketing Specialist will be expected to work independently and in collaboration with other teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Excellent written and verbal communication skills
• Proficiency with computers and technology, including social media platforms and digital marketing tools
• Strong organizational skills and attention to detail
• Ability to multitask and manage time effectively in a fast-paced environment

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Familiarity with SEO and content marketing best practices
• Graphic design skills

ASSUMPTION: Candidates with experience in the agriculture or related industries may have an advantage, but is not required.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (based on experience and industry standards for the San Antonio area)

Benefits:

• Competitive salary and benefits package
• Opportunity to grow and make a real impact
• Collaborative and supportive team environment
• Flexibility with schedules
• Ongoing learning and development opportunities

Working Hours: Full-time (37.5 hours per week) or part-time (25 hours per week) with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for the San Antonio area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Soilworks Natural Capital is a venture capital and private equity firm focused on investing in and operating high-potential B2B companies across the regenerative agriculture value chain.

Company Size: Small (2-10 employees) - This means the Marketing Specialist will have a significant impact on the company's growth and success.

Founded: 2020 - Soilworks was founded by Ed Byrne and Lew Moorman, who developed a passion for the regenerative movement while building software companies at Scaleworks using common sense business principles.

Company Description:

• On a mission to prove Regenerative grazing is the most profitable way to ranch
• Invests in and operates high-potential B2B companies across the regenerative value chain
• Believes the incumbent agriculture system is unable and unwilling to change

Company Specialties:

• Regenerative Agriculture
• Venture Capital
• Private Equity

Company Website: http://www.soilworksnaturalcapital.com

ASSUMPTION: Soilworks Natural Capital is a mission-driven company focused on disrupting the food system using common sense business principles.

📊 Role Analysis

Career Level: Entry to Mid-Level (0-2 years of experience)

Reporting Structure: The Marketing Specialist will report directly to the CEO or a dedicated Marketing Manager, depending on the company's organizational structure.

Work Arrangement: On-site, with flexibility for the right candidate. This role may require occasional overtime or weekend work to support campaign launches or events.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role
• Soilworks Natural Capital offers ongoing learning and development opportunities to help employees grow professionally

ASSUMPTION: The Marketing Specialist role is an excellent opportunity for an entry-level or mid-level marketing professional to gain experience in a fast-growing industry and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Small, collaborative office environment

Office Location(s): 122 E Houston St, St 105, San Antonio, TX 78205, US

Geographic Context:

• San Antonio is the seventh-most populous city in the United States and the second-most populous city in both Texas and the Southern United States
• The city is known for its rich history, diverse culture, and vibrant arts scene
• San Antonio offers a relatively low cost of living compared to other major cities in the United States

Work Schedule: Full-time (37.5 hours per week) or part-time (25 hours per week) with flexibility for the right candidate. The work schedule may vary depending on campaign needs and events.

ASSUMPTION: The Marketing Specialist will enjoy a collaborative and supportive work environment, with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the CEO or Marketing Manager to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate marketing and analytical skills
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Communication skills (written and verbal)
• Marketing and digital marketing knowledge
• Organizational skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and digital marketing experience and skills
• Include specific examples of marketing campaigns you've worked on and the results you've achieved
• Demonstrate your understanding of the regenerative agriculture industry and Soilworks Natural Capital's mission

ATS Keywords: Marketing, Digital Marketing, Social Media, Campaign Management, Brand Awareness, Lead Generation, CRM, Marketing Automation, SEO, Content Marketing, Graphic Design, Agriculture, Regenerative Agriculture, Venture Capital, Private Equity

ASSUMPTION: The application process for the Marketing Specialist role at Soilworks Natural Capital will be competitive, and candidates should tailor their application materials to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)

ASSUMPTION: The Marketing Specialist will be expected to learn and utilize relevant marketing tools and technologies to execute campaigns and achieve marketing objectives.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven - Soilworks Natural Capital is focused on disrupting the food system and promoting regenerative agriculture
• Collaborative - The company values a team-based approach to problem-solving and decision-making
• Adaptable - Soilworks Natural Capital is a fast-growing company that requires employees to be flexible and adaptable to change

Work Style:

• Fast-paced - The Marketing Specialist will be expected to work efficiently and effectively in a fast-paced environment
• Creative - The role requires a creative approach to marketing and campaign development
• Analytical - The Marketing Specialist will be expected to analyze campaign performance and make data-driven decisions

Self-Assessment Questions:

• Do you share Soilworks Natural Capital's passion for regenerative agriculture and disrupting the food system?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a creative and analytical approach to marketing and campaign development?

ASSUMPTION: Candidates who align with Soilworks Natural Capital's mission and values, and possess a creative and analytical approach to marketing, will be well-suited for the Marketing Specialist role.

⚠️ Potential Challenges

• The Marketing Specialist may face challenges in generating brand awareness and leads for a relatively new and niche industry (regenerative agriculture)
• The role may require occasional overtime or weekend work to support campaign launches or events
• The Marketing Specialist may need to adapt to changes in the company's marketing strategy or priorities as it grows and evolves
• The San Antonio area may have a limited job market for marketing professionals compared to larger cities

ASSUMPTION: The Marketing Specialist should be prepared to face challenges and adapt to changes in the role and the company as it grows and evolves.

📈 Similar Roles Comparison

• The Marketing Specialist role at Soilworks Natural Capital is similar to other marketing roles in venture capital and private equity firms, but with a focus on the regenerative agriculture industry
• Compared to marketing roles in larger corporations, the Marketing Specialist at Soilworks Natural Capital will have more autonomy and responsibility for campaign development and execution
• Career paths for Marketing Specialists at Soilworks Natural Capital may include moving into a marketing management role or transitioning into a related field within the regenerative agriculture industry

ASSUMPTION: The Marketing Specialist role at Soilworks Natural Capital offers unique opportunities for growth and development in a fast-growing industry.

📝 Sample Projects

• Develop and execute a social media campaign to raise awareness of regenerative agriculture and Soilworks Natural Capital's mission
• Create and maintain a company blog to showcase thought leadership and industry insights
• Analyze campaign performance using relevant metrics and tools, and make data-driven recommendations for improvement

ASSUMPTION: The Marketing Specialist will be expected to work on a variety of projects and campaigns to achieve marketing objectives and drive business growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Soilworks Natural Capital support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that apply to this role?
• How does Soilworks Natural Capital measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and digital marketing experience and skills
• Prepare examples of marketing campaigns you've worked on and the results you've achieved
• Demonstrate your understanding of the regenerative agriculture industry and Soilworks Natural Capital's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.