Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: LPA, Inc.

🔹 Location: Irvine, California

🔹 Job Type: Full-Time

🔹 Category: Architecture and Planning

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams on innovative, sustainable projects
• Creating impactful marketing content to drive business growth
• Working with directors and principals to develop marketing strategies
• Engaging internal and external team members to create marketing materials

ASSUMPTION: This role requires a high level of collaboration and creativity, with a focus on driving business growth through effective marketing strategies.

📋 Key Responsibilities

✅ Prepare proposals and statement of qualifications that adhere to LPA brand standards

✅ Produce high-quality work products, ensuring accuracy, messaging, content, and compliance

✅ Provide marketing support to firm leadership in various market sectors

✅ Own the end-to-end pursuit process, including reading and understanding RFPs and qualifications, and developing relevant, thoughtful responses

ASSUMPTION: This role involves a high degree of attention to detail and the ability to manage multiple deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, or Communications preferred

Experience: 2-5 years of experience required; 2+ years of experience preferred

Required Skills:

• High proficiency in Adobe Creative Suite and Microsoft Office
• Knowledge of CRM and digital asset management systems (experience with Dynamics 365 and/or OpenAsset a plus)
• Strong written, graphic, and organizational skills
• Ability to work well under pressure with multiple deadlines
• Thrives in a collaborative and fast-paced environment
• Ability to be creative with a strong attention to detail

Preferred Skills:

• A/E/C industry experience

ASSUMPTION: While A/E/C industry experience is preferred, a strong candidate with transferable skills from other industries may also be considered.

💰 Compensation & Benefits

Salary Range: $51,000 - $93,000 (based on factors such as geographic location, skills, education, experience, and project complexity)

Benefits:

• Health Insurance
• Dental Insurance
• Retirement Plans
• Wellness Programs
• Work/Life Balance Plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Final offers may vary based on the factors listed.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture and Planning. LPA is a trailblazer in sustainable, high-performance architecture, with a focus on eliminating carbon emissions and building a more equitable, livable future.

Company Size: 501-1,000 employees. LPA offers a vibrant and rewarding work environment that values creativity, collaboration, critical thinking, community engagement, and ongoing career development and growth.

Founded: 1965. LPA has been delivering timeless, sustainable designs that benefit the environment, generate lasting value, enrich the human experience, and ensure a better future since its founding.

Company Description:

• LPA is an integrated design firm specializing in creating innovative, sustainable environments that work better, do more with less, and improve people's lives.
• The firm is committed to diversity, wellness, and work-life balance, as summarized in its Just label.
• LPA offers competitive salaries and generous benefits, including health and dental insurance, retirement and financial plans, wellness programs, and other work/life plans.

Company Specialties:

• Architecture
• Landscape Architecture
• Interior Design
• MEP Engineering
• Structural Engineering
• Civil Engineering
• Master Planning
• Adaptive Reuse
• Signage and Graphics
• Sustainability
• Lighting Design
• Technology
• Integrated Design
• Sustainable Design

Company Website: lpadesignstudios.com

ASSUMPTION: LPA's commitment to sustainability and innovation sets it apart in the architecture and planning industry, offering applicants a unique opportunity to work on projects that have a positive impact on the environment and communities.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth within the firm.

Reporting Structure: The Marketing Specialist will work closely with directors and principals in the studio and across the firm, reporting directly to the Marketing Manager.

Work Arrangement: On-site, full-time. LPA offers a collaborative and fast-paced work environment with opportunities for professional development and growth.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion of responsibilities to include team leadership and mentoring
• Opportunities to work on high-profile, innovative projects that push the boundaries of sustainable design

ASSUMPTION: This role offers significant opportunities for growth and development within the firm, as LPA values internal promotion and career progression.

🌍 Location & Work Environment

Office Type: LPA's Irvine office is a collaborative, open-concept workspace designed to foster creativity and innovation.

Office Location(s): 5301 California Avenue, Suite 100, Irvine, CA 92617

Geographic Context:

• Irvine is located in Orange County, California, and is known for its high quality of life, excellent schools, and abundant recreational opportunities.
• The area offers a diverse range of housing options, from urban apartments to suburban single-family homes.
• Irvine is centrally located between Los Angeles and San Diego, providing easy access to both metropolitan areas.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: LPA's Irvine office provides a dynamic and engaging work environment that supports the firm's commitment to collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and a cross-functional team
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Portfolio and work samples
• Interview questions focused on marketing strategies, creativity, and attention to detail
• Problem-solving scenarios related to proposal development and marketing materials

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare a portfolio showcasing your best work, with a focus on marketing materials and proposals
• Research LPA's projects and values to demonstrate your understanding of the firm's mission and culture
• Practice common interview questions and be prepared to discuss your marketing strategies and approaches

ATS Keywords: Marketing, Business Development, Technical Writing, Graphic Design, Adobe Creative Suite, Microsoft Office, CRM, Digital Asset Management, Proposal Development, Collaboration, Attention to Detail, Creativity, Deadline Management, Communication, Sustainability

ASSUMPTION: LPA's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the firm.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office (Word, Excel, PowerPoint)
• CRM and digital asset management systems (e.g., Dynamics 365, OpenAsset)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for proposal development, marketing materials creation, and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Excellence
• Integrity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Detail-oriented and organized
• Adaptable and responsive to change
• Committed to continuous learning and growth

Self-Assessment Questions:

• How do you incorporate LPA's commitment to sustainability into your marketing strategies?
• Describe a time when you had to manage multiple deadlines and prioritize your workload. How did you ensure the quality of your work?
• How do you approach collaboration with cross-functional teams, and how have you handled conflicts or differing opinions in the past?

ASSUMPTION: LPA values candidates who align with its commitment to sustainability, innovation, and collaboration, as well as those who demonstrate strong organizational skills and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple deadlines and prioritizing workload in a fast-paced environment
• Balancing creativity and attention to detail in proposal development and marketing materials creation
• Adapting to a collaborative work environment with frequent input from cross-functional teams
• Keeping up with industry trends and best practices in marketing and sustainability

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike other marketing roles in the architecture and planning industry, this role requires a strong focus on proposal development and pursuit management, in addition to traditional marketing responsibilities
• LPA's commitment to sustainability sets it apart from other firms, offering applicants the opportunity to work on projects that have a positive impact on the environment and communities
• This role offers significant opportunities for growth and development within the firm, as LPA values internal promotion and career progression

ASSUMPTION: Applicants should consider their interest in and experience with proposal development and pursuit management, as well as their commitment to sustainability, when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a marketing campaign for a new sustainable building material
• Creating a proposal for a high-profile, sustainable urban development project
• Designing and implementing a CRM system to streamline marketing processes and improve data management

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the focus on sustainability in this role.

❓ Key Questions to Ask During Interview

• How does LPA support the professional development and growth of its marketing team members?
• Can you describe the typical marketing team structure and how this role fits within it?
• How does LPA measure the success of its marketing efforts, and how can I contribute to improving those metrics?
• What are the most challenging aspects of working in LPA's marketing department, and how do team members support each other in overcoming those challenges?
• How does LPA's commitment to sustainability influence its marketing strategies and tactics?

ASSUMPTION: These questions demonstrate your interest in the role, the firm, and the marketing team's dynamics, as well as your commitment to LPA's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on proposal development and sustainability
• Prepare a portfolio showcasing your best work, with a focus on marketing materials and proposals that demonstrate your creativity, attention to detail, and ability to manage multiple deadlines
• Research LPA's projects and values to demonstrate your understanding of the firm's mission and culture, and be prepared to discuss your marketing strategies and approaches during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.