Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and implementing targeted marketing campaigns across online and offline channels to drive sales and enhance awareness for ASP/ATW.
• Enhancing franchisee performance to achieve key performance indicators (KPIs) and business targets.
• Analyzing sales and financial data to identify trends, opportunities, and areas for improvement.
• Developing and implementing strategies to improve franchisee profitability.
• Providing support and guidance to franchisees on various business matters, such as marketing, operations, and human resources.

ASSUMPTION: This role requires a balance of creative marketing skills and analytical thinking to drive business growth and support franchisees effectively.

📋 Key Responsibilities

✅ Create and implement targeted marketing campaigns utilizing online and offline channels to drive sales and enhance awareness for ASP/ATW.

✅ Enhance franchisee performance to achieve key performance indicators (KPIs) and business targets.

✅ Analyze sales and financial data to identify trends, opportunities, and areas for improvement.

✅ Develop and implement strategies to improve franchisee profitability.

✅ Provide support and guidance to franchisees on various business matters, such as marketing, operations, and human resources.

✅ Conduct regular audits of franchisee operations to ensure compliance with company policies and procedures.

✅ Prepare reports, presentations, and communication materials to support franchise business. Keep up to date with industry trends and regulations related to franchising, sharing insights and recommendations with the team.

✅ Manage source of fund and provide support.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and operational support to drive marketing success and franchisee growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 0-2 years of experience in marketing, with a focus on campaign management and franchise operations.

Required Skills:

• Proven experience in creating and executing marketing campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Familiarity with franchise operations and franchisee support.
• Proficiency in Microsoft Office Suite and Google Analytics.

Preferred Skills:

• Experience with CRM software and marketing automation tools.
• Fluency in English and Thai.
• Knowledge of the telecommunications industry.

ASSUMPTION: Candidates with relevant marketing experience and a strong understanding of franchise operations will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: THB 30,000 - 40,000 per month (Estimated based on industry standards for entry-level marketing roles in Bangkok)

Benefits:

• Medical and dental insurance
• Retirement fund
• Life insurance
• Employee discounts on AIS products and services

Working Hours: 40 hours per week, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AIS is the leading digital service provider in Thailand, focusing on mobile, high-speed broadband, and digital services.

Company Size: 10,001+ employees. As a large organization, AIS offers extensive resources and opportunities for professional growth.

Founded: 1990. AIS has a long history in the telecommunications industry and has been instrumental in driving digital innovation in Thailand.

Company Description:

• AIS is committed to providing best-in-class services that help people fulfill their dreams.
• The company focuses on 5G technology, covering 77 provinces, and offers services in video, the Cloud, digital payments, the Internet of Things (IoT), and eSports.
• AIS is expanding into insurance services and aims to become a Cognitive Tech-Co, supporting a robust digital infrastructure for the country.

Company Specialties:

• Mobile network services
• High-speed broadband
• Digital services
• Franchise operations

Company Website: http://www.ais.th

ASSUMPTION: AIS's extensive resources and focus on digital innovation make it an attractive employer for marketing professionals seeking growth opportunities.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for career growth within the marketing department and the broader organization.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with the franchise operations team.

Work Arrangement: On-site, with occasional remote work as needed.

Growth Opportunities:

• Progression to senior marketing roles within the department.
• Expansion into related fields, such as digital marketing or product management.
• Opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business.

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is a bustling city with a vibrant culture, offering numerous entertainment, dining, and shopping options.
• The office is located in a central business district, with easy access to public transportation and amenities.
• Bangkok has a tropical monsoon climate, with hot and humid weather throughout the year.

Work Schedule: Standard office hours, with occasional overtime as needed to meet project deadlines or support franchisee events.

ASSUMPTION: The central location of the office and the vibrant city life in Bangkok make it an attractive work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR department
• In-person interview with the hiring manager and team members
• Final interview with the department head or director

Key Assessment Areas:

• Marketing campaign planning and execution
• Data analysis and interpretation
• Communication and presentation skills
• Franchise operations knowledge

Application Tips:

• Highlight relevant marketing campaign experience and achievements in your resume.
• Prepare a portfolio showcasing your marketing campaign work, if applicable.
• Research AIS's marketing strategies and franchise operations to demonstrate your understanding of the business.
• Practice your presentation skills, as you may be asked to present a mock marketing campaign during the interview process.

ATS Keywords: Marketing campaigns, sales analysis, financial data analysis, franchisee support, business strategy, compliance audits, report preparation, industry trends

ASSUMPTION: AIS's interview process is designed to assess candidates' marketing skills, analytical thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)

ASSUMPTION: Familiarity with these tools is beneficial but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Cross-functional collaboration
• Opportunities for professional development

Self-Assessment Questions:

• How do you stay updated with the latest marketing trends and technologies?
• Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you approach working with franchisees to improve their performance and achieve business targets?

ASSUMPTION: AIS values candidates who are passionate about marketing, data-driven, and committed to delivering exceptional results for customers and franchisees.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Working with franchisees, which may involve navigating diverse perspectives and priorities.
• Keeping up with industry trends and regulations, requiring continuous learning and adaptation.
• Occasional weekend work or overtime to support franchisee events or meet project deadlines.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to delivering results.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on campaign execution and less on strategic planning and franchisee support.
• Marketing Manager: Oversees the marketing department and team, with a broader scope of responsibilities and more strategic decision-making.
• Franchise Operations Manager: Focuses primarily on franchisee support and operations, with less emphasis on marketing campaign management.

ASSUMPTION: This role offers a unique blend of marketing campaign management and franchisee support, providing a well-rounded experience for candidates seeking growth opportunities in marketing and franchise operations.

📝 Sample Projects

• Develop and execute a targeted marketing campaign to drive sales for a new ASP/ATW product launch.
• Analyze sales and financial data to identify trends and opportunities, and develop data-driven strategies to improve franchisee performance.
• Conduct a compliance audit of franchisee operations and provide recommendations to enhance adherence to company policies and procedures.

ASSUMPTION: These projects reflect the key responsibilities of the Marketing Specialist role and provide insight into the types of tasks candidates can expect to undertake.

❓ Key Questions to Ask During Interview

• How does this role contribute to AIS's overall marketing strategy and business objectives?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does AIS support franchisees in achieving their business targets and enhancing their performance?
• What are the most challenging aspects of working with franchisees, and how can I best prepare to address them?
• How does AIS foster a culture of innovation and continuous improvement within the marketing department?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing campaign experience and relevant skills.
• Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit for the position.
• If applicable, prepare a portfolio showcasing your marketing campaign work to demonstrate your creativity and strategic thinking.
• Follow up with the recruiter, Phanchita Warasirikunlawat (พัณณ์ชิตา วราสิริกุลวัชร์), one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.