📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Bolton
🔹 Location: Athens, Greece
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving digital strategy to enhance brand visibility and customer engagement
- Developing and executing local advertising campaigns across multiple channels
- Managing social media accounts and analyzing performance metrics
- Supporting overall brand strategy and collaborating with cross-functional teams
- Staying up-to-date with industry trends and competitor activities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and strong communication abilities.
📋 Key Responsibilities
✅ Develop and execute local advertising campaigns for strategic customers across multiple online and offline channels
✅ Manage all brands' social media accounts by creating and scheduling engaging content based on a yearly communication calendar and seasonality of products
✅ Manage and review all brands' websites on a regular basis by enriching the sites with new content, updating the current product mix, and the dealers' locator to drive website conversions and engagement
✅ Analyze and report social media and website performance for all brands on a monthly basis using key metrics and analytics tools against predetermined goals
✅ Prepare and distribute corporate communication assets for use locally to support sell-out of customers
✅ Develop and manage Point of Sale (POS) materials to enhance brand visibility and drive in-store sales
✅ Participate in the design and execution of merchandising programs, promotional activities, coop marketing plans with Key accounts, and new launches
✅ Organize, support, and participate in marketing and corporate events
✅ Create and update a database with all communication assets available per reference to supply both advertising agencies and customers with the respective material
✅ Update and distribute an XML file for customers' e-shops to ensure consistency in communication
✅ Monitor A&P spending on a monthly basis to ensure compliance with the annual agreed budget
✅ Stay up-to-date with industry trends and competitor activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing effectiveness and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 1-3 years of marketing experience, preferably in digital marketing, content creation, or branding
Required Skills:
- Proficiency in marketing tools such as Google Analytics, SEO tools, CRM platforms, and social media management software
- Excellent writing and communication skills
- Strong analytical skills to interpret data and make data-driven decisions
- Experience with design tools like Canva, Adobe Creative Suite, or similar (a plus)
- Ability to multitask, prioritize, and work in a fast-paced environment
- Creative mindset with a strong attention to detail
Preferred Skills:
- Experience with specific industry trends and competitor activities
- Fluency in Greek and English
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be preferred.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and industry standards)
Benefits:
- Meal Voucher
- Health Insurance
Working Hours: Full-time (40 hours per week) with remote working options available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role in Athens, Greece, with 1-3 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, adhesives and sealants)
Company Size: 10,001+ employees (global headquarters in Milan, Italy)
Founded: 1945
Company Description:
- Family-owned multinational producing and distributing a diverse offering of over 60 quality brands
- Focuses on meeting the needs of people around the world, making their everyday lives more enjoyable, beautiful, and delicious
- Committed to minimizing environmental impact and generating sustainable value
- Encourages entrepreneurship, innovation, and long-term relationships
Company Specialties:
- Food
- Home Care and Detergents
- Personal and Skincare
- Glues and Adhesives
- Cosmetics
Company Website: bolton.com
ASSUMPTION: Bolton is a well-established, global company with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Chance to work on various marketing projects and gain 360-degree communication experience
- Opportunity to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Athens, Greece
Office Location(s): Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of over 660,000
- Known for its rich history, vibrant culture, and bustling business scene
- Offers a mix of urban and coastal living, with easy access to the Aegean Sea
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with remote working options available
ASSUMPTION: The Athens office provides a dynamic and innovative team environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the HR department
Key Assessment Areas:
- Cultural fit and alignment with company values
- Relevant marketing experience and skills
- Problem-solving abilities and strategic thinking
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and industry to demonstrate your understanding and enthusiasm
- Practice common marketing interview questions and prepare thoughtful responses
ATS Keywords: Marketing, Digital Marketing, Content Creation, Data Analysis, Social Media Management, CRM, Google Analytics, SEO, Brand Strategy, Advertising Campaigns, Marketing Specialist
ASSUMPTION: The application process is competitive, and candidates should tailor their materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- CRM platforms (e.g., Salesforce, HubSpot)
- Social media management software (e.g., Hootsuite, Buffer)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurship
- Innovation
- Sustainability
- Long-term relationships
- Respect for people and the environment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Bolton's commitment to sustainability and innovation?
- Describe a time when you had to adapt to a significant change in a marketing project or campaign?
- How do you approach balancing creative and analytical aspects of marketing?
ASSUMPTION: Candidates should assess their fit with Bolton's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple marketing channels and projects simultaneously
- Keeping up with industry trends and competitor activities
- Balancing creative and analytical aspects of marketing
- Working in a fast-paced, dynamic team environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: Marketing Specialist requires more strategic planning and leadership, while Marketing Coordinator focuses more on tactical execution and support
- Industry-specific context: Adhesives and sealants industry is competitive and requires a strong understanding of technical aspects and customer needs
- Career path comparison: Marketing Specialist is a mid-level role with opportunities for progression to Senior Marketing Manager or other leadership positions
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context is crucial for applicants to make informed decisions.
📝 Sample Projects
- Developing and executing a successful social media campaign for a new product launch
- Analyzing and optimizing website performance to improve conversions and engagement
- Collaborating with cross-functional teams to create and implement a comprehensive marketing strategy for a key account
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role support the overall brand strategy and contribute to business growth?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
- How does Bolton foster a culture of innovation and entrepreneurship, and what examples can you provide?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the company and industry to demonstrate your understanding and enthusiasm
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the HR department one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
