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Marketing Specialist

The City of Fort Worth
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: The City of Fort Worth

πŸ”Ή Location: Fort Worth, Texas

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing public education programs and services
  • Creating and distributing marketing materials across various platforms
  • Managing media relations and maintaining department website content
  • Collaborating with cross-functional teams and working with diverse internal and external customers

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop, monitor, and evaluate public education programs and services

βœ… Create and maintain databases for mailing and distribution lists, and prepare reports and correspondence

βœ… Develop and promote specific activities within public education or community programs, projects, or initiatives

βœ… Prepare, design, and edit program marketing materials, and oversee their distribution

βœ… Create imaging for various education programs and events, and maintain digital assets library

βœ… Ensure proper operation of computer software and equipment, and adhere to assigned work schedule and City policies

ASSUMPTION: This role may require working evenings, weekends, holidays, and inclement weather days, as needed.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited college or university with major course work in Business Administration, Public Relations, Journalism, Marketing, Communications, Public Administration, or a related field

Experience: Two (2) years of public relations, journalism, marketing, communications, or a closely related field

Required Skills:

  • Excellent interpersonal and written/oral communication skills
  • Ability to work with cross-functional teams and manage projects
  • Proficient in Microsoft Office Suite and Adobe Creative Suite
  • Valid Texas Driver’s License

Preferred Skills:

  • Understanding of effective communications and marketing for Environmental Services Department operations
  • Graphic Design experience
  • Fluency in Spanish, written and/or oral

ASSUMPTION: While not required, having experience in the Environmental Services field or relevant industry knowledge would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $64,059 - $72,066 annual compensation

Benefits:

  • 11 Paid Holidays
  • Medical, Dental, Vision
  • Paid Time Off
  • Pension Plan
  • Professional Development Opportunities

Working Hours: Monday – Friday, 8 am – 5 pm; may occasionally include evenings, weekends, holidays, and inclement weather days

ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the City's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The City of Fort Worth operates in the public sector, providing essential services to its residents

Company Size: The City of Fort Worth has 2-10 employees in the Environmental Services Department, with a total of 85 employees across the organization

Founded: The City of Fort Worth was founded in 1849 and has since grown to become the 16th largest city in the U.S.

Company Description:

  • Ranked the 16th largest and one of the fastest growing cities in the U.S.
  • Home to more than 800,000 residents
  • Committed to providing exceptional customer experience, mutual respect, embracing diversity, continuous improvement, ethical behavior, and accountability

Company Specialties:

  • Environmental Services (Solid Waste, Consumer Health, Environmental Quality)
  • Public Relations and Communications
  • Community Engagement and Outreach

Company Website: fortworthgov.org

ASSUMPTION: The City of Fort Worth is committed to providing comprehensive and effective public services to its residents.

πŸ“Š Role Analysis

Career Level: Mid-level professional with opportunities for growth and development

Reporting Structure: Reports to the Communications Coordinator within the Environmental Services Department

Work Arrangement: On-site, full-time position with a standard workweek of Monday – Friday, 8 am – 5 pm

Growth Opportunities:

  • Potential advancement to higher-level communications or management positions within the City
  • Opportunities to gain experience in various aspects of public relations and communications
  • Professional development opportunities, such as training and workshops

ASSUMPTION: The City of Fort Worth values employee growth and development and may provide opportunities for advancement based on performance and availability.

🌍 Location & Work Environment

Office Type: Government office

Office Location(s): 6301 Bridge St, Fort Worth, Texas 76112

Geographic Context:

  • Fort Worth is located in North Central Texas, approximately 30 miles west of Dallas
  • The city offers a mix of urban and suburban living, with a variety of neighborhoods and amenities
  • Fort Worth is known for its cultural scene, with numerous museums, theaters, and music venues

Work Schedule: Monday – Friday, 8 am – 5 pm; may occasionally include evenings, weekends, holidays, and inclement weather days

ASSUMPTION: The work schedule may vary depending on the needs of the department and the City.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with hiring manager and/or panel
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Communication skills (written, verbal, and presentation)
  • Creativity and innovation
  • Project management and organizational skills
  • Adaptability and problem-solving

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the Environmental Services Department and its mission
  • Showcase your portfolio or examples of your work, if applicable

ATS Keywords: Public Relations, Journalism, Marketing, Communications, Project Management, Graphic Design, Interpersonal Skills, Time Management, Digital Marketing, Content Creation, Social Media, Database Management, Media Relations, Website Maintenance, Adobe Creative Suite, Microsoft Office Suite, Bilingual

ASSUMPTION: The City of Fort Worth uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Loomly
  • GovDelivery
  • OpenCities

ASSUMPTION: Proficiency in these tools and technologies is preferred but not required. The City may provide training opportunities to develop these skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Exceptional customer experience
  • Mutual respect
  • Embracing diversity
  • Continuous improvement
  • Ethical behavior
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you have strong communication skills and the ability to work effectively with diverse stakeholders?
  • Are you comfortable working in a government environment and collaborating with various departments and teams?
  • Do you have a strong work ethic and commitment to delivering high-quality results?

ASSUMPTION: The City of Fort Worth values employees who align with their core values and work style, and who are committed to delivering exceptional customer experience and continuous improvement.

⚠️ Potential Challenges

  • Working evenings, weekends, holidays, and inclement weather days, as needed
  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in priorities and workflow
  • Working in a government environment with specific policies and procedures

ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a commitment to delivering high-quality results.

πŸ“ˆ Similar Roles Comparison

  • Similar to Marketing Coordinator or Communications Specialist roles in other organizations
  • May have different reporting structures and responsibilities based on the organization's size and industry
  • Offers opportunities for growth and development within the City of Fort Worth

ASSUMPTION: While this role shares similarities with other marketing and communications positions, it is unique to the City of Fort Worth and its Environmental Services Department.

πŸ“ Sample Projects

  • Developing and implementing a public education campaign for a new recycling program
  • Creating and distributing marketing materials for a community event or initiative
  • Managing media relations for a department-wide project or announcement

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 90 days?
  • How does this role collaborate with other departments and teams within the City?
  • What opportunities are there for professional development and growth within the City?
  • How does the City support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can they be effectively managed?

ASSUMPTION: These questions are intended to help you better understand the role, the organization, and the work environment, and to demonstrate your interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples or a portfolio showcasing your work, if applicable
  • Follow up with the hiring manager or HR within one week of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.