📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Gensler
🔹 Location: Boston, MA, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with office leadership and marketing peers to create winning proposals and presentations
- Developing and maintaining marketing collateral, resources, and information systems
- Supporting business development efforts through strategic communication and graphic design
- Working with diverse project teams in a fast-paced environment
ASSUMPTION: This role requires a high level of collaboration and multitasking, with a focus on delivering high-quality materials under tight deadlines.
📋 Key Responsibilities
✅ Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other thought leadership collateral in alignment with Gensler’s brand standards
✅ Participate and lead pursuit strategy and planning alongside project teams
✅ Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities
✅ Perform multiple marketing efforts against deadlines
✅ Learn, understand, and promote Gensler’s portfolio of work, practice areas, and capabilities
✅ Maintain marketing collateral, resources, and information systems
✅ Work closely with other marketing team members to complete special projects and elevate the quality of our efforts
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Business, Marketing, Liberal Arts, Graphic Design, Architecture, or Interior Design.
Experience: 5+ years of professional experience in a marketing position with a design or professional services firm, preferably in the AEC industry
Required Skills:
- Excellent written and verbal communication skills, and strong attention to detail
- Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
- Strong organizational skills to coordinate and manage multiple projects and deadlines
- Self-motivator with strong intra-personal skills, and a great collaborator
- Ability to work with diverse project teams and in a fast-paced work environment
- Experience guiding teams through complicated pursuit processes
- Mastery of InDesign
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
Preferred Skills:
- Proficiency in Photoshop / Illustrator, Google Slides, Keynote, and Miro
ASSUMPTION: Candidates should have a strong portfolio showcasing their graphic design skills and relevant marketing experience.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in the AEC industry)
Benefits:
- Medical, Dental, Vision, and Disability insurance
- Wellness programs and Flex Spending
- Paid Holidays and Paid Time Off
- 401k, Profit Sharing, and Employee Stock Ownership
- Twice annual bonus opportunities
- Tuition Reimbursement for certain eligible programs or classes
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning. Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East.
Company Size: 5,001-10,000 employees. As a large company, Gensler offers a wide range of opportunities for career growth and collaboration.
Founded: 1965. Gensler has a rich history and a strong reputation in the architecture and design industry.
Company Description:
- Gensler is committed to creating a better world through the power of design
- Their mission is to promote equity, resilience, and wellbeing for everyone through their design solutions
- Gensler was named one of Forbes’ Best Large Employers in 2024 and has been recognized for its inclusive workplace culture
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's large size and global presence offer applicants the opportunity to work on a wide range of projects and gain exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-level. This role requires a significant amount of experience and offers opportunities for career growth within the marketing department and the company as a whole.
Reporting Structure: The Marketing Specialist reports directly to the office leadership and works closely with senior staff and other marketing team members.
Work Arrangement: On-site, with the possibility of remote work for specific projects or tasks.
Growth Opportunities:
- Advancement within the marketing department, such as becoming a Marketing Manager or Director
- Expansion into other areas of the business, such as business development or project management
- Growth within the company, as Gensler offers a wide range of career paths and opportunities for internal mobility
ASSUMPTION: This role offers a clear path for career progression and growth within the marketing department and the company.
🌍 Location & Work Environment
Office Type: Gensler's Boston office is a collaborative and dynamic workspace, with a focus on creativity and innovation.
Office Location(s): 45 Fremont St, Suite 1500, San Francisco, CA 94105, US
Geographic Context:
- The Boston office is located in the heart of the city, offering easy access to public transportation and nearby amenities
- Boston is a major hub for the architecture and design industry, providing ample opportunities for networking and professional development
- The city is known for its rich history, cultural institutions, and vibrant neighborhoods
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for project demands
ASSUMPTION: The Boston office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Graphic design skills and portfolio
- Communication and presentation skills
- Problem-solving and project management abilities
- Cultural fit and alignment with Gensler's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio showcasing your graphic design skills and marketing experience
- Prepare examples of your work that demonstrate your ability to create effective proposals and presentations
- Research Gensler's portfolio and practice areas to show your understanding of the firm's capabilities
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Specialist, Graphic Design, Proposal Writing, Presentation Design, Marketing Collateral, Business Development, AEC Industry, InDesign, Microsoft Office
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' graphic design skills and cultural fit.
🛠️ Tools & Technologies
- InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- Photoshop / Illustrator (preferred)
- Google Slides, Keynote, and Miro (preferred)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Client Focus
- Inclusive Collaboration
- Sustainable Impact
- Community Investment
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Creative and innovative
- Detail-oriented and organized
Self-Assessment Questions:
- How do you align with Gensler's value of Design Excellence, and how have you demonstrated this in your previous work?
- How do you approach working in a fast-paced, deadline-driven environment, and how have you handled such situations in the past?
- How do you balance creativity and innovation with attention to detail and organizational skills?
ASSUMPTION: Gensler values candidates who are passionate about design, committed to client-focused collaboration, and dedicated to creating a positive impact through their work.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously, with tight deadlines
- The role involves a significant amount of collaboration with diverse project teams, which may present communication and coordination challenges
- The AEC industry can be competitive, with long hours and tight deadlines during peak project periods
- The Boston office is located in a bustling urban environment, which may present challenges for those who prefer a quieter work environment
ASSUMPTION: Candidates should be prepared to manage multiple projects and deadlines, work effectively in a collaborative environment, and thrive in a fast-paced, dynamic work setting.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Manager in other industries, but with a focus on the AEC industry and Gensler's unique brand and portfolio
- The Marketing Specialist role at Gensler offers a unique opportunity to work on a wide range of projects and gain exposure to diverse markets, as the firm has a global presence and works on projects of varying scales and complexities
- Career progression in this role may involve moving into a Marketing Manager or Director position, or exploring other opportunities within the company, such as business development or project management
ASSUMPTION: This role offers a unique blend of marketing and graphic design responsibilities, with a focus on the AEC industry and Gensler's global presence.
📝 Key Questions to Ask During Interview
- Can you describe a typical project timeline and workload for this role?
- How does the Marketing team collaborate with other departments, such as Business Development and Project Management?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does Gensler support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gensler's Careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your graphic design skills and marketing experience
- Prepare examples of your work that demonstrate your ability to create effective proposals and presentations
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
