Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Commonwealth Dentistry

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: Full-Time, Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand awareness and customer engagement
• Managing social media platforms and creating cohesive content
• Collaborating cross-functionally to integrate marketing efforts across the company
• Coordinating campaigns via social media, email, and text messaging
• Planning and executing community events to foster brand loyalty

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making and collaboration.

📋 Key Responsibilities

✅ Social Media Management: Elevate the brand's presence across multiple platforms by creating, scheduling, and publishing engaging content

✅ Office-Specific Social Media: Support marketing efforts tailored to individual office locations, ensuring local relevance and engagement

✅ Cross-Department Collaboration: Work with operations and HR teams to ensure smooth integration of marketing efforts across the company

✅ Campaign Coordination: Oversee the distribution of campaigns via social media, email, and text messaging, ensuring maximum reach and impact

✅ Innovative Marketing Strategies: Bring fresh ideas to the table, utilizing best practices, tools, and templates to ensure consistency and excellence in every aspect of the patient journey

✅ Community Engagement: Identify, plan, and execute events, both weeknights and weekends, that drive community involvement and foster brand loyalty

✅ Additional Duties: Assist with other tasks to ensure the marketing department operates efficiently and effectively

ASSUMPTION: This role may require occasional weekend and evening work for event coordination and to ensure coverage during peak patient hours.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Entry-level (0-2 years) with a focus on social media advertising, marketing, or a related field

Required Skills:

• Strong analytical skills with the ability to solve problems creatively
• Excellent planning, organizing, and communication abilities
• Proficient in Canva Suite and Meta Business Suite
• Experience with social media advertising (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Exceptional written, verbal, and proofreading skills
• Proven track record of collaborating with teams to achieve successful outcomes
• Reliable transportation

Preferred Skills:

• Experience with event planning and community engagement
• Fluency in Spanish or another language relevant to the local community

ASSUMPTION: While not explicitly stated, experience with event planning and community engagement would be beneficial for this role. Additionally, language skills relevant to the local community could be an asset for targeted marketing efforts.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in Richmond, VA)

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Working Hours: Full-time, with flexible hours to accommodate event coordination and patient needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Richmond, VA. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness. Commonwealth Dentistry specializes in providing dental care services to patients in the Richmond, VA area.

Company Size: 51-200 employees. As a mid-sized company, Commonwealth Dentistry offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1998. Commonwealth Dentistry has been serving the Richmond community for over two decades, providing a warm and welcoming atmosphere for patients.

Company Description:

• At Commonwealth Dentistry, our mission is to treat everyone like they are an extension of our family and deliver an experience that exceeds expectations.
• Our principles of care include providing a warm welcome, taking interest in our patients, and making every patient feel comfortable and at ease.

Company Specialties:

• Preventive dental care
• Restorative dental care
• Cosmetic dentistry
• Pediatric dentistry
• Orthodontics

Company Website: commonwealth-dentistry.com

ASSUMPTION: Commonwealth Dentistry's focus on patient-centered care and community engagement creates an environment where marketing efforts can have a significant impact on patient satisfaction and retention.

📊 Role Analysis

Career Level: Entry-Level. This role is an excellent starting point for a career in marketing, offering opportunities to gain experience in various aspects of marketing and collaborate with cross-functional teams.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with other marketing team members, as well as operations and HR teams.

Work Arrangement: Hybrid (Remote/On-site). This role requires a balance of remote work for content creation and campaign coordination, as well as on-site presence for event planning and community engagement.

Growth Opportunities:

• Developing expertise in specific marketing channels or tactics
• Expanding responsibilities based on performance and company growth
• Potential career progression into roles such as Marketing Manager or Marketing Director

ASSUMPTION: As a mid-sized company, Commonwealth Dentistry offers opportunities for growth and advancement based on individual performance and the company's expansion.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site). Commonwealth Dentistry's offices are located in Richmond, VA, with a hybrid work arrangement that allows for remote work and on-site presence.

Office Location(s): 6750 Forest Hill Ave., Richmond, VA 23225, US

Geographic Context:

• Richmond, VA is the capital of the state and has a population of approximately 220,000 people.
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and communities to choose from.
• Richmond is known for its rich history, cultural attractions, and outdoor recreation opportunities.

Work Schedule: Full-time, with flexible hours to accommodate event coordination and patient needs. This role may require occasional weekend and evening work for event coordination and to ensure coverage during peak patient hours.

ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance remote work with on-site presence for event planning and community engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Practice Administrator
• Background check and onboarding

Key Assessment Areas:

• Creativity and innovation in marketing strategies
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Event planning and community engagement skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of marketing campaigns or projects you've worked on and the outcomes
• Demonstrate your understanding of the dental industry and Commonwealth Dentistry's mission and values
• Prepare questions to ask the interviewer about the company's marketing goals and strategies

ATS Keywords: Marketing, Social Media, Campaign Coordination, Event Planning, Community Engagement, Dental Industry, Patient-Centered Care

ASSUMPTION: Applicants should tailor their application materials to highlight relevant marketing experience and skills, as well as their understanding of the dental industry and Commonwealth Dentistry's mission and values.

🛠️ Tools & Technologies

• Canva Suite
• Meta Business Suite
• Social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Community engagement
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you incorporate patient-centered care into your marketing strategies?
• Describe a time when you planned and executed a successful community event.
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Applicants should assess their fit with Commonwealth Dentistry's values and work style by considering how their experiences and skills align with the company's mission and goals.

⚠️ Potential Challenges

• Balancing remote work and on-site presence for event planning and community engagement
• Managing multiple social media platforms and creating engaging content consistently
• Collaborating effectively with cross-functional teams to integrate marketing efforts across the company
• Adapting to the unique needs and preferences of patients in the Richmond, VA area

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to overcome them in their application and interview.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a unique opportunity to work in the dental industry and focus on patient-centered care and community engagement.
• While the core responsibilities of this role are similar to those of a Marketing Coordinator or Marketing Associate, the focus on event planning and community engagement sets it apart.
• Career progression in this role could lead to opportunities in marketing management or other leadership positions within the company or the dental industry.

ASSUMPTION: Applicants should consider how this role compares to other marketing positions and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new dental service or treatment option
• Planning and coordinating a community event to raise awareness about oral health and the importance of regular dental check-ups
• Analyzing campaign performance data to identify trends, make data-driven decisions, and optimize future marketing efforts

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to the success of previous marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the top marketing priorities for the company in the next year, and how does this role contribute to achieving those goals?
• How does the marketing team collaborate with other departments, such as operations and HR, to ensure consistent and effective communication with patients?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Commonwealth Dentistry measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape and the dental industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your understanding of the dental industry and Commonwealth Dentistry's mission and values
• Prepare questions to ask the interviewer about the company's marketing goals and strategies
• If selected for an interview, be prepared to discuss your experience with marketing campaigns, event planning, and community engagement
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.