📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AECOM
🔹 Location: Fortitude Valley, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies for Water and Transport sectors across QLD, NT, and WA
- Managing industry events, producing client-facing marketing materials, and ensuring alignment with business objectives
- Promoting brand reputation and fostering client relationships
- Collaborating with business leaders to bring growth campaigns to life using creative content and marketing insights
ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and experience in B2B marketing to succeed.
📋 Key Responsibilities
✅ Lead marketing strategies for Water and Transport sectors across QLD, NT, and WA to enhance brand visibility and industry engagement.
✅ Coordinate participation in industry events, produce client-facing marketing materials, and ensure alignment with business objectives.
✅ Promote brand reputation by consistently communicating the company’s values and fostering client relationships.
✅ Align regional marketing efforts with the global strategy, while addressing local priorities and challenges.
✅ Collaborate closely with business leaders to bring growth campaigns to life, using creative content and marketing insights to support AECOM’s strategic priorities.
ASSUMPTION: This role involves frequent travel to industry events and client meetings, as well as close collaboration with various stakeholders.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, or a related discipline
Experience: 8+ years of experience in B2B or professional services marketing
Required Skills:
- Proven ability to create and manage impactful marketing campaigns that boost industry recognition
- Strong interpersonal skills for building lasting relationships with clients, stakeholders, and partners
- Extensive experience in managing large-scale events, awards, and conferences
- A sharp eye for detail, brand consistency, and crafting compelling, on-message content
Preferred Skills:
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist with 10+ years of experience in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Flexible work arrangements
- Continuous learning and growth opportunities
- Share purchase plans
- Social events and well-being programs
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AECOM operates in the Civil Engineering industry, focusing on infrastructure development and management.
Company Size: AECOM is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: AECOM was founded in 1990 and has since grown into a global leader in its industry.
Company Description:
- AECOM is the global infrastructure leader, committed to delivering a better world through its professional services.
- The company specializes in solving complex challenges in water, environment, energy, transportation, and buildings.
- AECOM partners with public- and private-sector clients to create innovative, sustainable, and resilient solutions throughout the project lifecycle.
Company Specialties:
- Cities
- Commercial & Residential
- Education
- Governments
- Healthcare
- Industrial
- Leisure & Hospitality
- Oil, Gas & Chemicals
- Power
- Sports & Venues
- Transportation
- and Water
Company Website: http://www.aecom.com
ASSUMPTION: AECOM’s global presence and diverse project portfolio offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and strategic thinking in marketing.
Reporting Structure: The Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with business leaders across various sectors.
Work Arrangement: The role is based in Fortitude Valley, Queensland, with a hybrid work arrangement, allowing for flexibility in working from home or the office.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department or explore other areas of the business
- Opportunities to work on high-profile projects and gain exposure to diverse industries
- Access to continuous learning and development programs to enhance skills and knowledge
ASSUMPTION: Given AECOM’s global presence and diverse project portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: AECOM’s Fortitude Valley office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 13355 Noel Road, Suite 400, Dallas, Texas, USA (headquarters); 300 S Grand Ave, Los Angeles, California, USA; 21 Street 9, Abu Dhabi, UAE; 1360 Peachtree St NE, Atlanta, GA, USA; 1150 Morrison Dr, Ottawa, ON, Canada; Minerva Business Park, Peterborough, England, UK; 138 Sha Tin Rural Committee Rd, Sha Tin, Hong Kong; 100 Park Ave, New York, NY, USA
Geographic Context:
- Fortitude Valley is a vibrant urban neighborhood in Brisbane, offering a mix of commercial and residential spaces, with easy access to public transportation and amenities
- The region is home to a diverse range of industries, providing ample opportunities for networking and collaboration
- Queensland experiences a subtropical climate, with warm, humid summers and mild, dry winters
Work Schedule: The role follows a standard full-time work schedule, with flexible work arrangements available for eligible employees
ASSUMPTION: The Fortitude Valley office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and relevant stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Event management and coordination
- Client relationship management
- Branding and communication skills
- Interpersonal and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you’ve managed in the past
- Research AECOM’s company culture and values to demonstrate your fit for the role
- Practice common marketing interview questions and prepare thoughtful responses
ATS Keywords: Marketing strategy, campaign development, event management, client relationship management, branding, communication, interpersonal skills, collaboration, B2B marketing, professional services marketing
ASSUMPTION: AECOM uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Event management software (e.g., Cvent, Eventbrite)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Innovation
- Sustainability
- One AECOM
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with AECOM’s core values, and how have you demonstrated these in your previous roles?
- How do you approach building and maintaining strong client relationships, and can you provide an example from your past experiences?
- Describe your preferred work style, and how do you adapt to different team dynamics and work environments?
ASSUMPTION: AECOM values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and commitment to the company’s values will be well-positioned for success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic marketing initiatives with day-to-day operational tasks
- Adapting to a dynamic and fast-paced work environment
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of strategic and operational responsibilities, as well as the opportunity to work across multiple sectors
- In the broader marketing industry, this role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on B2B and professional services marketing
- Career progression in this role could lead to a Marketing Director or Head of Marketing position, with potential opportunities to move into a more specialized or global role within AECOM
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for the Water sector in Queensland, including targeted campaigns, event management, and client engagement initiatives
- Collaborating with business leaders to create and deliver a high-impact thought leadership event, featuring industry experts and targeted at key clients and stakeholders
- Managing the end-to-end process for a major industry awards program, from nominations and judging to event logistics and post-event follow-up
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to event management and client engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AECOM support the professional development and growth of its marketing team members?
- What are the most rewarding aspects of working in marketing at AECOM, according to current team members?
- How does AECOM approach diversity, equity, and inclusion in its marketing efforts, both internally and externally?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AECOM careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of successful marketing campaigns or events you’ve managed in the past, and be ready to discuss them during the interview process
- Research AECOM’s company culture and values, and be prepared to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
