Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Advanced Info Service Public Company Limited (AIS)

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to develop and execute marketing strategies
• Conducting market research and analyzing data to inform marketing decisions
• Managing marketing campaigns and events to drive brand awareness and customer acquisition
• Monitoring and reporting on marketing performance metrics

ASSUMPTION: This role requires a strong understanding of marketing principles and a data-driven approach to campaign management. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute marketing campaigns to drive brand awareness and customer acquisition

✅ Conduct market research and analyze data to inform marketing strategies

✅ Collaborate with cross-functional teams to develop and implement marketing plans

✅ Monitor and report on marketing performance metrics

✅ Manage marketing budgets and allocate resources effectively

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and project management skills. The ideal candidate will be able to juggle multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on campaign management and data analysis

Required Skills:

• Proven experience in marketing campaign management
• Strong data analysis skills, with proficiency in tools such as Excel and Google Analytics
• Excellent communication and presentation skills
• Strong project management skills
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Knowledge of the Thai telecommunications industry
• Fluency in Thai

ASSUMPTION: While a degree in marketing or a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for marketing specialists in Thailand with 2-5 years of experience, the estimated salary range for this role is THB 35,000 - 50,000 per month.

Benefits:

• Health insurance
• Retirement fund
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advanced Info Service Public Company Limited (AIS) is a leading telecommunications provider in Thailand, offering mobile, broadband, and digital services to over 45 million customers.

Company Size: AIS is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: AIS was founded in 1990 and has since grown to become the largest mobile operator in Thailand.

Company Description:

• AIS is committed to driving innovation and digital transformation in Thailand
• The company offers a wide range of services, including mobile, broadband, and digital services
• AIS is focused on providing exceptional customer experiences and driving sustainable growth

Company Specialties:

• Mobile network services
• Broadband internet services
• Digital services, including eSports, digital payments, and the Internet of Things (IoT)
• Cloud services and data centers

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large, established company with a strong focus on innovation and digital transformation. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be eager to contribute to the company's continued growth and success.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience, looking to take the next step in their career.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and customer service.

Work Arrangement: This role is primarily on-site, with flexible working hours and the possibility of remote work on occasion.

Growth Opportunities:

• Opportunities for professional development and training
• Potential for career progression within the marketing department or other areas of the business
• Exposure to a wide range of marketing activities and campaigns

ASSUMPTION: This role offers significant opportunities for career growth and development, as well as the chance to work on high-impact marketing campaigns and initiatives.

🌍 Location & Work Environment

Office Type: AIS has a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): AIS's headquarters is located in Bangkok, with additional offices throughout Thailand.

Geographic Context:

• Bangkok is a vibrant, bustling city with a rich cultural heritage and a thriving business scene
• The city offers a wide range of amenities, including shopping, dining, and entertainment options
• Bangkok is well-connected by public transportation, making it easy to get around

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible working hours and the possibility of remote work on occasion.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and deliver high-quality work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing campaign management experience
• Data analysis skills
• Communication and presentation skills
• Project management skills
• Cultural fit and alignment with AIS's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing campaign management experience and data analysis skills
• Prepare examples of marketing campaigns you have managed and the results you achieved
• Research AIS and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing campaign management, data analysis, marketing strategy, customer acquisition, brand awareness, marketing performance metrics, marketing budget, project management

ASSUMPTION: The interview process for this role will be comprehensive and rigorous, with a focus on assessing the candidate's marketing campaign management experience, data analysis skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have experience managing marketing campaigns and analyzing data to inform marketing strategies?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you align with AIS's values of customer-centricity, innovation, collaboration, integrity, and excellence?

ASSUMPTION: The ideal candidate will be a strong cultural fit for AIS, with a customer-centric mindset, a passion for innovation, and a collaborative work style.

⚠️ Potential Challenges

• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role requires a high level of organization and attention to detail, which may be challenging for candidates who struggle with multitasking or managing multiple projects simultaneously
• The role may require occasional remote work, which may be challenging for candidates who prefer an on-site work environment
• The role may require occasional travel, which may be challenging for candidates who prefer to work exclusively from the office

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate role, but with a greater emphasis on data analysis and campaign management
• This role is different from a Marketing Manager role, which typically involves more strategic decision-making and team management
• This role is similar to a Digital Marketing Specialist role, but with a broader focus on marketing campaigns and customer acquisition

ASSUMPTION: The ideal candidate will have experience in a similar marketing role and be looking to take the next step in their career.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service
• Conducting market research to identify customer segments and develop targeted marketing strategies
• Analyzing marketing performance metrics to optimize campaign effectiveness and ROI
• Managing marketing budgets and allocating resources effectively

ASSUMPTION: The ideal candidate will have experience managing marketing campaigns and analyzing data to inform marketing strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the company?
• What are the biggest challenges facing the marketing department currently?
• How does AIS support the professional development and growth of its employees?
• What is the work-life balance like for this role?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing campaign management experience and data analysis skills
• Prepare examples of marketing campaigns you have managed and the results you achieved
• Research AIS and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the recruiter, Alisa Promchotchai (อลิสา พรหมโชติชัย), one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.