Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist 🔹 Company: Foundry 🔹 Location: Needham, MA 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: July 7, 2025 🔹 Experience Level: Entry-level to Mid-level 🚀 Job Overview Key aspects of this role include: - Creating and managing content development, including writing or editing blog posts, email copy, social media posts, and marketing collateral. - Assisting with the execution of integrated marketing campaigns across email, organic social media, and paid media. - Helping maintain and update the company website and monitor SEO/SEM performance. - Tracking and reporting on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. - Conducting market research and competitive analysis to inform marketing strategy. - Collaborating with internal teams to ensure brand consistency and timely execution of deliverables. ASSUMPTION: This role requires a strong understanding of marketing principles and a willingness to learn and adapt in a fast-paced environment. The ideal candidate will be comfortable working with multiple teams and managing multiple projects simultaneously. 📋 Key Responsibilities ✅ Content Creation & Management: - Create and manage content development for various marketing channels. - Write or edit blog posts, email copy, social media posts, and marketing collateral. - Ensure content aligns with brand voice and guidelines. ✅ Campaign Execution: - Assist with the execution of integrated marketing campaigns across email, organic social media, and paid media. - Collaborate with cross-functional teams to ensure campaigns are optimized for performance. ✅ Website Management: - Help maintain and update the company website to ensure it remains accurate, engaging, and optimized for search engines. - Monitor SEO/SEM performance and make data-driven optimizations as needed. ✅ Performance Tracking & Analysis: - Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar. - Analyze campaign data to identify trends, make informed decisions, and optimize future campaigns. ✅ Market Research & Strategy: - Conduct market research and competitive analysis to inform marketing strategy. - Stay up-to-date with industry trends and best practices to continually improve marketing efforts. ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights. The ideal candidate will be comfortable working with data and using it to drive marketing strategy. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 1-3 years of marketing experience, preferably in a B2B environment. Required Skills: - Proficiency in content creation, social media, and email marketing. - Strong project management and multitasking abilities. - Familiarity with marketing tools such as HubSpot, WordPress, Google Analytics, and Canva. - Excellent communication, collaboration, and time management skills. - Strong attention to detail and a keen eye for quality assurance. Preferred Skills: - Experience with SEO and SEM strategies. - Familiarity with CRM software and marketing automation tools. - Knowledge of HTML and CSS. ASSUMPTION: Candidates with relevant internship experience or coursework in marketing may also be considered for this role. 💰 Compensation & Benefits Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level marketing roles in the Boston area) Benefits: - Comprehensive health, dental, and vision insurance plans. - 401(k) plan with company match. - Generous paid time off (vacation, sick, and holidays). - Flexible work arrangements (remote work options and flexible hours). - Professional development opportunities and tuition reimbursement. - Employee referral bonuses. - Company-sponsored events and team-building activities. Working Hours: Full-time (40 hours per week), with some flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may be updated based on company policies and regulations. 📌 Applicant Insights Company Context Industry: Financial Services Company Size: Medium (51-200 employees) Founded: 2019 Headquarters: Rochester, New York Description: Foundry is a decentralized infrastructure company empowering institutions in the digital asset industry. They provide mining and staking services, bringing better access, efficiency, and transparency to the ecosystem. Specialties: Mining, staking, cryptocurrency, finance, procurement, advisory, consulting, equipment, bitcoin, and blockchain. Website: ASSUMPTION: Foundry's focus on decentralized infrastructure and digital asset mining sets it apart in the financial services industry. Candidates should be passionate about the cryptocurrency and blockchain spaces to thrive in this environment. Role Analysis Career Level: Entry-level to Mid-level Reporting Structure: This role reports directly to the Marketing Manager or a similar title, depending on the organization's structure. Work Arrangement: On-site, with potential flexibility for remote work depending on the candidate's needs and the company's policies. Growth Opportunities: - Foundry offers opportunities for professional growth and development, with potential career paths including: - Specializing in a specific marketing channel or tactic. - Moving into a management or leadership role within the marketing department. - Exploring other areas of the business, such as product management, sales, or customer success. ASSUMPTION: Candidates should be proactive in seeking out growth opportunities and taking initiative to develop their skills and advance their careers. Location & Work Environment Office Type: Foundry's offices are modern, collaborative workspaces designed to foster creativity and productivity. Office Location(s): Needham, MA (with potential for remote work, depending on the role and the company's policies). Geographic Context: Needham, MA, is a suburban town located approximately 20 miles west of Boston. It offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions. Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work or adjusted hours, depending on the role and the company's policies. ASSUMPTION: Candidates should be comfortable working in an office environment and be open to adjusting their work schedule as needed to support the team's goals and objectives. Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth phone or video interview with the hiring manager or a member of the marketing team. 4. In-person or virtual interview with the marketing manager or another senior team member. 5. Final interview with the company's leadership team or the hiring manager's supervisor. Key Assessment Areas: - Cultural fit and alignment with Foundry's mission and values. - Marketing skills and experience, with a focus on content creation, campaign execution, and data analysis. - Problem-solving abilities and the capacity to work independently and in a team environment. - Adaptability and a willingness to learn and grow in a fast-paced, dynamic organization. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant marketing skills and experiences, with a focus on content creation, campaign execution, and data analysis. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork abilities. 3. Research Foundry's company culture, mission, and values to demonstrate your enthusiasm for the role and your alignment with the organization's goals. 4. Practice your data analysis and presentation skills, as you may be asked to discuss your approach to marketing metrics and campaign optimization. ATS Keywords: Marketing Specialist, Content Creation, Social Media, Email Marketing, Project Management, SEO, SEM, Google Analytics, HubSpot, WordPress, Canva, Marketing Campaigns, Brand Management, Teamwork, Collaboration, Data Analysis, Market Research, Competitive Analysis, Marketing Strategy, Marketing Automation, CRM, HTML, CSS. ASSUMPTION: Candidates should be proactive in tailoring their application materials and interview responses to demonstrate their fit for the role and their enthusiasm for Foundry's mission and values. 🛠️ Tools & Technologies - Marketing tools: HubSpot, WordPress, Google Analytics, Canva, Mailchimp, Hootsuite, Buffer, Sprout Social, etc. - Project management tools: Asana, Trello, Jira, Monday.com, etc. - Collaboration tools: Slack, Microsoft Teams, Google Workspace, etc. - Design tools: Adobe Creative Suite, Sketch, Figma, etc. - SEO and SEM tools: SEMrush, Ahrefs, Google Ads, Bing Ads, etc. - CRM and marketing automation tools: Salesforce, HubSpot CRM, Marketo, Pardot, etc. ASSUMPTION: Candidates should be comfortable working with a variety of marketing tools and be open to learning new technologies as needed to support their role and the team's goals. 👔 Cultural Fit Considerations Company Values: - Innovation: Foundry encourages creativity, experimentation, and continuous learning to drive growth and success. - Collaboration: Foundry fosters a culture of teamwork, open communication, and mutual support to achieve common goals. - Customer-centricity: Foundry prioritizes the needs and preferences of its clients, ensuring that its products and services meet their unique requirements and expectations. - Integrity: Foundry upholds the highest ethical standards, promoting transparency, accountability, and honesty in all its interactions and business practices. - Empowerment: Foundry empowers its employees to take ownership of their roles, make decisions, and drive results. Work Style: - Foundry's work environment is fast-paced, dynamic, and collaborative, with a strong emphasis on teamwork, communication, and adaptability. - The company values a growth mindset, with a focus on continuous learning, improvement, and innovation. - Foundry encourages its employees to take initiative, be proactive, and contribute to the company's overall success. Self-Assessment Questions: 1. How do you approach content creation, and how do you ensure that your work aligns with the company's brand voice and guidelines? 2. Describe your experience with marketing campaign execution, and how do you optimize campaigns for performance based on data analysis? 3. How do you stay organized and manage multiple projects simultaneously, and how do you prioritize your workload to ensure timely delivery of deliverables? 4. How do you approach market research and competitive analysis, and how do you use data to inform marketing strategy? 5. How do you collaborate with cross-functional teams, and how do you ensure brand consistency and timely execution of deliverables? ASSUMPTION: Candidates should be able to articulate their approach to each of these questions and provide specific examples of their problem-solving skills, adaptability, and teamwork abilities. ⚠️ Potential Challenges 1. Fast-paced environment: Foundry's dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment. 2. Data-driven decision-making: The role requires a strong analytical mindset and the ability to make data-driven decisions, which may be challenging for candidates with limited experience in data analysis or marketing metrics. 3. Collaboration and communication: The role involves frequent collaboration with cross-functional teams, which may present challenges for candidates who prefer to work independently or who struggle with communication in a team environment. 4. Adaptability: Foundry's focus on innovation and continuous learning may present challenges for candidates who prefer a more stable or predictable work environment. ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application materials and interviews. 📈 Similar Roles Comparison 1. Marketing Coordinator: This role focuses more on administrative tasks, event planning, and vendor management, with less emphasis on content creation, campaign execution, and data analysis. 2. Content Marketing Specialist: This role is more specialized, focusing primarily on content creation and strategy, with less emphasis on campaign execution, data analysis, and market research. 3. Digital Marketing Manager: This role is more senior, with a broader scope of responsibilities, including strategy development, team management, and budget oversight, in addition to content creation, campaign execution, and data analysis. ASSUMPTION: Candidates should be aware of the differences between these roles and be prepared to articulate their fit for the Marketing Specialist role, as well as their long-term career goals and aspirations. 📝 Sample Projects 1. Content Creation: Develop a comprehensive content strategy for a new product launch, including blog posts, social media posts, email campaigns, and marketing collateral. 2. Campaign Execution: Plan and execute a multi-channel marketing campaign to promote an upcoming event, with a focus on driving registrations and increasing brand awareness. 3. Data Analysis: Conduct a comprehensive analysis of campaign performance metrics to identify trends, optimize future campaigns, and maximize ROI. 4. Market Research: Conduct a competitive analysis of a key market segment to inform marketing strategy and identify opportunities for growth and differentiation. ASSUMPTION: Candidates should be prepared to discuss their approach to these sample projects and provide specific examples of their problem-solving skills, adaptability, and teamwork abilities. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Marketing Specialist role, and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working with on a day-to-day basis? 3. Company Culture: How would you describe Foundry's company culture, and how does it support the success of marketing initiatives? 4. Growth Opportunities: What opportunities are there for professional growth and development within the marketing department and the company as a whole? 5. Work-Life Balance: How does Foundry support work-life balance for its employees, and how does that manifest in the Marketing Specialist role? ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their enthusiasm for Foundry's mission and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant marketing skills and experiences, with a focus on content creation, campaign execution, and data analysis. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork abilities. 4. Research Foundry's company culture, mission, and values to demonstrate your enthusiasm for the role and your alignment with the organization's goals. 5. Practice your data analysis and presentation skills, as you may be asked to discuss your approach to marketing metrics and campaign optimization. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.