📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Fol-Da-Tank
🔹 Location: Milan, Illinois
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading sales and marketing efforts in the core market channel of firefighting
- Developing and implementing strategic market action plans to drive distributor performance
- Creating annual budgets and sales goals, and achieving them
- Managing marketing projects and overseeing digital and print content creation
- Building and maintaining strong business relationships with firefighting equipment distributors
ASSUMPTION: This role requires a high level of adaptability, as priorities may shift between marketing and sales activities.
📋 Key Responsibilities
✅ Grow the business by developing and implementing strategic market action plans, creating budgets and sales goals, and achieving revenue and gross profit targets
✅ Execute sales by becoming an expert in Fol-Da-Tank's products and using them to solve customers' problems
✅ Demonstrate marketing expertise by developing and overseeing social media promotional products and tools, managing website content and SEO, and creating digital and print content
✅ Build a vision for the business by developing and maintaining a strategic vision that cultivates thriving business relationships with firefighting equipment distributors, and developing business plans to profitably grow into adjacent market channels
✅ Perform other duties as assigned
ASSUMPTION: This role may require occasional travel to meet with customers and attend industry events.
🎯 Required Qualifications
Education: Associate or Bachelor's degree in Marketing, Business Administration, or a related field
Experience: At least 2 years of marketing and/or sales experience in a manufactured product or service
Required Skills:
- Excellent communication skills (verbal and written)
- Strong problem-solving and judgment skills
- Strategic thinking and organizational skills
- Ability to handle multiple tasks and meet deadlines
- Knowledge of marketing and sales strategies for manufactured products or fire-fighting equipment
- Ability to communicate technical concepts and read technical drawings
- Valid driver's license
Preferred Skills:
- Experience with SEO and digital content creation
- Familiarity with the firefighting industry
ASSUMPTION: A background in marketing or sales within the manufacturing industry is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on experience level and industry standards for marketing specialists in the Midwest)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional travel and on-call responsibilities
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fol-Da-Tank operates in the public safety sector, specifically focusing on the firefighting industry
Company Size: Fol-Da-Tank is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth
Founded: 1954, with a rich history in manufacturing portable water tanks for firefighting
Company Description:
- Fol-Da-Tank is the leader and originator of portable water storage tanks for the fire fighting industry
- Their products give first responders the ability to have water where and when they need it, helping to save lives and communities
- The company is agile and passionate, with employees who firmly believe in the importance of their work
Company Specialties:
- Manufacturing portable water storage tanks for firefighting
- Providing essential products that help save lives and protect communities
Company Website: fol-da-tank.com
ASSUMPTION: Fol-Da-Tank's focus on the firefighting industry may provide unique challenges and rewards for the right candidate.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in marketing or sales
Reporting Structure: The Marketing Specialist reports directly to the Chief Officer
Work Arrangement: This is an on-site position, with up to 25% travel required
Growth Opportunities:
- Potential to grow into adjacent market channels and expand the company's reach
- Opportunity to work closely with the Chief Officer and gain valuable leadership experience
- Possibility to develop and implement strategic plans that drive business growth
ASSUMPTION: This role may offer opportunities for career advancement within the company, as Fol-Da-Tank continues to grow and expand.
🌍 Location & Work Environment
Office Type: Fol-Da-Tank's headquarters is located in Milan, Illinois, with a manufacturing facility on-site
Office Location(s): 1275 11TH ST W, Milan, Illinois 61264, US
Geographic Context:
- Milan, Illinois, is a small city with a population of approximately 5,000 people
- The area is known for its rich history and strong sense of community
- Fol-Da-Tank's location in Milan allows for easy access to nearby cities and attractions
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional travel and on-call responsibilities
ASSUMPTION: The work environment at Fol-Da-Tank may be fast-paced and dynamic, requiring employees to adapt quickly to changing priorities and demands.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Chief Officer
- In-person interview at Fol-Da-Tank's headquarters in Milan, Illinois
- Final interview with the Chief Officer and other key stakeholders
Key Assessment Areas:
- Marketing and sales skills and experience
- Problem-solving and judgment skills
- Strategic thinking and organizational skills
- Adaptability and ability to work under pressure
Application Tips:
- Highlight your marketing and sales experience, with a focus on achievements and results
- Tailor your resume and cover letter to emphasize your fit with Fol-Da-Tank's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and organizational skills
ATS Keywords: Marketing, Sales, Strategic Planning, Market Analysis, SEO, Digital Content Creation, Firefighting Industry, Portable Water Storage Tanks
ASSUMPTION: The interview process at Fol-Da-Tank may be rigorous and competitive, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Marketing and sales software (e.g., CRM, marketing automation, etc.)
- SEO tools (e.g., Google Analytics, SEMrush, etc.)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: The Marketing Specialist will be expected to be proficient in using various marketing and sales tools, as well as design and content creation software.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: Fol-Da-Tank's mission is to save lives and protect communities through its products
- Agile: The company values adaptability and the ability to think and act quickly
- Passionate: Fol-Da-Tank's employees are committed to their work and the company's mission
Work Style:
- Collaborative: The Marketing Specialist will work closely with the Chief Officer and other stakeholders to develop and implement strategic plans
- Dynamic: The work environment may be fast-paced and require employees to adapt quickly to changing priorities
- Customer-focused: Fol-Da-Tank's products are essential to first responders and the communities they serve
Self-Assessment Questions:
- Do you share Fol-Da-Tank's commitment to saving lives and protecting communities through your work?
- Are you comfortable working in a dynamic and fast-paced environment, with shifting priorities?
- Do you thrive in a collaborative work environment, where you can work closely with stakeholders to develop and implement strategic plans?
ASSUMPTION: Fol-Da-Tank's company culture is driven by its mission to provide essential products to first responders and protect communities, and candidates who share this commitment may be a strong fit for the company.
⚠️ Potential Challenges
- The Marketing Specialist may face unique challenges in the firefighting industry, such as understanding the specific needs and requirements of first responders
- The role may require occasional travel to meet with customers and attend industry events, which could disrupt the Marketing Specialist's personal schedule
- The work environment may be fast-paced and dynamic, requiring employees to adapt quickly to changing priorities and demands
- The Marketing Specialist may need to balance both marketing and sales responsibilities, which could require a broad range of skills and knowledge
ASSUMPTION: The Marketing Specialist should be prepared to face these challenges and adapt to the unique demands of the role and the industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the firefighting industry and the specific needs of first responders
- While the role involves both marketing and sales responsibilities, the primary focus is on driving business growth through strategic marketing initiatives
- Career paths for Marketing Specialists at Fol-Da-Tank may include opportunities for advancement within the company, as it continues to grow and expand
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing positions, as well as the potential for career growth within the company.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness and drive sales
- Conducting market research to identify new market channels and opportunities for business growth
- Managing website content and SEO to improve search engine rankings and drive organic traffic
ASSUMPTION: These sample projects are intended to provide insight into the types of responsibilities and initiatives the Marketing Specialist may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the Marketing Specialist in this role?
- How does Fol-Da-Tank support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
- How does Fol-Da-Tank measure the success of its marketing and sales efforts, and how will the Marketing Specialist's performance be evaluated?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your fit with Fol-Da-Tank's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and organizational skills
- Research the firefighting industry and Fol-Da-Tank's products to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
