📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: COAST360 FEDERAL CREDIT UNION
🔹 Location: Maite, Guam
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
- Coordinating and implementing marketing projects and strategies
- Executing marketing initiatives, including advertising and promotions
- Managing community development efforts and events
- Preparing marketing reports to analyze effectiveness and track ROI
- Collaborating with the marketing team to develop and implement a strategic communication plan
- Conducting market research and analysis, and presenting findings to stakeholders
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment. The ideal candidate will be proactive, creative, and detail-oriented, with a passion for driving marketing campaigns and community engagement.
📋 Key Responsibilities
🔹 Project Management:
- Collaborate with the marketing team to develop and implement a strategic communication plan
- Coordinate and execute advertising and promotion activities across various channels
- Write or coordinate marketing content/copy for promotions and ensure collateral training is executed effectively
- Maintain digital communication platforms, including the website, CODIGO, and ATMs
- Ensure marketing messages for member statements and electronic statements are delivered in a timely manner
🔹 Community Development:
- Coordinate and execute community and sponsor events
- Provide reports on community involvement efforts and track activities
- Recommend sponsorship, donations, and advertising exposure opportunities
- Attend credit union and community events outside regular operational hours
- Develop promotional opportunities and ideas from conception through to delivery
- Research, develop, and implement lesson plans/educational programs within local schools, colleges, and universities
- Deliver presentations and speeches to various groups of people in an organization, school, or trade shows
- Keep abreast of new and emerging community events that match organizational goals
🔹 Research & Reports:
- Prepare and compile marketing reports to track and analyze the effectiveness of marketing efforts
- Track responses to marketing initiatives and research marketing tactics of competitors
- Gather information and forecast expenses for budgetary purposes in each marketing activity
- Track website and social media analytics for reporting to the marketing manager
- Conduct market, product, and cost analysis, rates, and member surveys
🔹 Other Duties:
- Maintain knowledge of legal and regulatory compliance in marketing, advertising, products, and services, and field of membership requirements
- Participate in team meetings to discuss marketing plan and future objectives of marketing goals
- Comply with the credit union's branding guidelines and regulations
- Work directly with internal and external suppliers to commission and deliver marketing material
- Maintain marketing team files with current print and media samples related to campaigns/promotions
- Cross-sell credit union products and services
- Perform other duties as assigned from time to time
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, self-motivated, and able to work independently while also collaborating effectively with the team.
🎯 Required Qualifications
Education:
- Associate's Degree in Marketing, Communications, Business, or a related field
- Equivalent professional experience may be considered
Experience:
- One year or more of related marketing and sales experience in a business environment
Language Skills:
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
- Ability to write media/communication and routine correspondence
- Ability to speak effectively before members, the community, or employees of the credit union
Mathematical Skills:
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
- Ability to compute rate, ratio, and percentages
Reasoning Ability:
- Ability to solve practical problems
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Certificates, Licenses, Registrations:
- Valid Driver's License
Other Skills and Abilities:
- Ability to operate standard office equipment and tools such as postage machine, fax machine, telephones, photocopier, typewriter, and utilize appropriate versions of current computer software (e.g., Microsoft Office, CRM, and MCIF)
- Familiarity with any federal, state, and/or local law and regulations related to lending
💰 Compensation & Benefits
Salary Range: Undisclosed (Industry standard range: $35,000 - $50,000 per year, based on experience level and location)
Benefits:
- Not specified (Industry-standard benefits may include health insurance, retirement plans, paid time off, etc.)
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 1962
Company Description: Guam's largest locally chartered credit union; serving over 50,000 members. Together we thrive.
Company Specialties: Not specified
Company Headquarters: Maite, Guam
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager or Marketing Supervisor, with no direct reports.
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to gain experience in various aspects of marketing, including project management, community development, and research
- Possibility to work on high-impact campaigns and contribute to the company's overall success
🌍 Location & Work Environment
Office Type: On-site office location
Office Location: Maite, Guam
Geographic Context: Maite is a village on the island of Guam, with a population of approximately 15,000 people. It offers a tropical climate and a mix of urban and rural environments.
Work Schedule: Standard full-time work hours, with the possibility of working occasional evenings and weekends for events and presentations.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager or a panel of interviewers
4. Final interview with the marketing manager or another senior team member
5. Background check and reference check
6. Job offer and onboarding
Key Assessment Areas:
- Marketing knowledge and skills
- Communication and presentation skills
- Problem-solving abilities
- Teamwork and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and its marketing strategies to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing, project management, community development, research, advertising, promotions, event planning, copywriting, digital communication, analytics, interpersonal skills, creative thinking, problem-solving, team collaboration, regulatory compliance, public speaking, budgeting
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management software (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
👔 Cultural Fit Considerations
Company Values:
- Not explicitly stated (Industry-standard values may include integrity, member focus, innovation, teamwork, and community involvement)
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
- Ability to work effectively in a multicultural environment
Self-Assessment Questions:
1. How do you align with the company's commitment to member focus and community involvement?
2. Can you describe a time when you had to adapt to a significant change in a marketing project or campaign?
3. How do you ensure that your marketing strategies are culturally sensitive and inclusive?
🛑 Potential Challenges
1. Working in a multicultural environment may require additional sensitivity and adaptability
2. The role may involve working with tight deadlines and managing multiple projects simultaneously
3. The company's remote location may present challenges in sourcing specific marketing materials or collaborating with external vendors
4. The role may require occasional travel to other islands or mainland US for marketing events or conferences
📈 Similar Roles Comparison
1. Marketing Coordinator: This role focuses more on day-to-day marketing tasks and may have less responsibility for strategic planning and community development.
2. Marketing Manager: This role involves more senior-level decision-making, team management, and overall marketing strategy development.
3. Event Planner: This role focuses primarily on planning and executing events, with less emphasis on marketing strategy and community development.
📝 Sample Projects
1. Developing and executing a successful marketing campaign to increase credit union membership by 10% within the first six months
2. Coordinating a community event that attracts over 500 attendees and generates positive media coverage
3. Conducting a market research study to identify new product opportunities and presenting findings to senior management
💡 Key Questions to Ask During Interview
1. What are the most significant marketing challenges facing the company in the next 12-24 months?
2. How does the company support the professional development of its marketing team members?
3. What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked?
4. How does the company collaborate with external vendors and partners to execute marketing initiatives?
5. What opportunities are there for growth and advancement within the marketing department?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=228809&clientkey=785E9F8F1E6723F025E87F5E1B7AE558)
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
4. Research the company and its marketing strategies to demonstrate your enthusiasm and understanding of the role
5. Follow up with the hiring manager or HR representative one week after your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
