Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist 🔹 Company: DLR Group 🔹 Location: Los Angeles, California, United States 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🚀 Job Overview Key aspects of this role include: - Supporting strategic marketing and media plans - Executing marketing and communications tactics - Developing content, managing marketing campaigns, and supporting brand awareness initiatives - Collaborating with media leaders and contributing to KPI tracking - Championing brand standards and managing project information in the firm's database ASSUMPTION: This role requires a strong understanding of marketing communications, project management, and storytelling skills. The ideal candidate will be comfortable working in a hybrid environment and managing multiple tasks for multiple interests. 📋 Key Responsibilities ✅ Execute specific aspects of the marketing communications plan and calendar, including components of marketing campaigns, client-facing award programs, conference and event support, project storytelling, and marketing asset management. ✅ Develop messaging in collaboration with the Media Leader to support the media plan, media outreach, and contributed content. ✅ Support communications content through research, storyboarding, writing, proofreading, editing, and digital content production. ✅ Conduct editorial content gathering interviews and workshops with thought leaders across the firm, driving timely deliverables forward with your team. ✅ Contribute to KPI tracking that demonstrates the impact of your work. ✅ Champion brand standards, voice, and style in all content. ✅ Record discovered project information in the firm's database to ensure institutional knowledge. ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be able to work independently and in a team environment. 🎯 Required Qualifications Education: - Degree in Marketing, Communications, English, or similar Experience: - 3-5+ years of experience with progressive responsibilities in a Marketing, Brand, or Communications department, preferably in the AEC or design industry Required Skills: - Action-oriented with a knack for managing multiple tasks for multiple interests - Proven ability to tell compelling stories in various media; strong writing and proofreading skills - Project and people management skills - Proficiency in Adobe Creative Suite, especially InDesign; proficiency in Microsoft Suite, including PowerPoint and Teams; familiarity with information gathering from a database, Deltek Vantagepoint preferred Preferred Skills: - Experience with AEC or design industry - Familiarity with information gathering from a database, Deltek Vantagepoint ASSUMPTION: The ideal candidate will have experience in a similar role within the AEC or design industry. Familiarity with Deltek Vantagepoint is a plus but not required. 💰 Compensation & Benefits Salary Range: $50,000 - $80,000 USD per year Benefits: - Medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off - 401(k) plan, employee stock ownership, and bonus opportunities Working Hours: 40 hours per week ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary based on factors such as the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Architecture and Planning Company Size: 1,001-5,000 employees Founded: 1966 Company Description: DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and our planet. DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment. Company Specialties: - Civic design - Courts design - Detention design - Energy Services design - Higher Education design - Hospitality design - K-12 Education design - Retail design - Sports design - Workplace design - Architecture - Engineering - Interior Design - Master Planning - Building Optimization - Healthcare design - Multi-family housing design - Transportation design Company Website: http://www.dlrgroup.com ASSUMPTION: DLR Group's extensive experience and commitment to sustainability make it an attractive employer for individuals interested in architecture, planning, and design. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Media Leader. Work Arrangement: Hybrid - a mix of office time and work from home Growth Opportunities: - Potential to take on more responsibilities as the team grows and evolves - Opportunities to work on diverse projects and gain experience in various aspects of marketing communications ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work-life responsibilities. The role's growth potential is tied to the team's success and the company's expanding project portfolio. 🌍 Location & Work Environment Office Type: Hybrid - a mix of on-site and remote work Office Location(s): Los Angeles, California, United States Geographic Context: - Los Angeles is the second-most populous city in the United States, with a diverse economy and a thriving arts and culture scene. - The city is known for its Mediterranean climate, with mild winters and hot summers. - Los Angeles is a major hub for the entertainment industry, with numerous film and television studios located in the area. Work Schedule: Flexible, with a focus on results and deadlines ASSUMPTION: The hybrid work arrangement allows for a flexible schedule, with a focus on results and deadlines. The ideal candidate will be self-motivated and able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with key stakeholders 5. Background check and offer Key Assessment Areas: - Marketing and communications skills - Project management and organizational skills - Writing and storytelling abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your ability to tell compelling stories and manage multiple projects - Demonstrate your understanding of the AEC or design industry and DLR Group's mission and values ATS Keywords: Marketing, Communications, Content Development, Storytelling, Writing, Project Management, Adobe Creative Suite, Microsoft Suite, Research, Media Outreach, KPI Tracking, Brand Standards ASSUMPTION: The interview process focuses on assessing the candidate's marketing and communications skills, as well as their cultural fit with the company. Demonstrating a strong understanding of the AEC or design industry and DLR Group's mission and values can help you stand out as a candidate. 🛠️ Tools & Technologies - Adobe Creative Suite (InDesign) - Microsoft Suite (PowerPoint, Teams) - Deltek Vantagepoint (preferred) - Information gathering from a database ASSUMPTION: Familiarity with these tools is essential for success in this role. The ideal candidate will have experience using these tools in a professional setting. 👔 Cultural Fit Considerations Company Values: - Commitment - Creativity - Environmental stewardship - Fun - Integrity - Ownership - Sharing - Teamwork Work Style: - Collaborative and open information sharing - Shared risk and reward - Value-based decision making - Proficient use of technology Self-Assessment Questions: 1. How do you align with DLR Group's commitment to sustainability and environmental stewardship in your personal and professional life? 2. Describe a time when you had to manage multiple projects with competing deadlines. How did you prioritize your tasks and ensure the successful completion of each project? 3. How do you approach telling compelling stories in various media formats, and how do you ensure your content resonates with your audience? ASSUMPTION: DLR Group values a strong cultural fit with their employees. Candidates who can demonstrate a clear understanding of and alignment with the company's values and work style will be more likely to succeed in this role. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Working in a hybrid environment, balancing on-site and remote work - Keeping up with industry trends and best practices in marketing communications - Collaborating effectively with team members and stakeholders across different time zones ASSUMPTION: These challenges require strong organizational skills, time management, and the ability to work effectively in a hybrid environment. The ideal candidate will be able to adapt to changing priorities and manage their time effectively. 📈 Similar Roles Comparison - Marketing Coordinator (entry-level): Focuses on tactical implementation of marketing campaigns and events. Less strategic and more execution-oriented than the Marketing Specialist role. - Senior Marketing Manager (senior-level): Oversees the marketing department and develops high-level marketing strategies. More strategic and less hands-on than the Marketing Specialist role. - Content Strategist (specialized role): Focuses on developing and implementing content strategies across various channels. More specialized and less focused on project management than the Marketing Specialist role. ASSUMPTION: The Marketing Specialist role requires a balance of strategic thinking and tactical execution, making it unique compared to other marketing roles. The ideal candidate will have experience in both strategic planning and tactical implementation. 📝 Sample Projects 1. Developing a comprehensive marketing plan for a new project, including messaging, content creation, and campaign execution 2. Managing a client-facing award program, including nomination submission, event planning, and post-event follow-up 3. Coordinating with the Media Leader to develop and execute a media outreach strategy for a high-profile project ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing and communications strategy for the company? 2. What are the most pressing challenges facing the marketing department currently, and how can this role help address them? 3. How does the company support the professional development and growth of its marketing team members? 4. What are the key priorities for this role in the first 30, 60, and 90 days? 5. How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's marketing strategy and your potential impact on it. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your ability to tell compelling stories and manage multiple projects. 3. Prepare a portfolio or examples of your work, if applicable, showcasing your writing, editing, and project management skills. 4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. 5. If invited to interview, research the company and the role thoroughly, and prepare thoughtful questions to ask during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.