Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Cboe Global Markets

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving product growth and adoption across institutional clients
• Developing and executing multi-channel marketing campaigns
• Collaborating with sales, product, and marketing teams
• Creating thought leadership programs and event support

ASSUMPTION: This role requires a proactive, self-starter with intellectual curiosity about financial markets and marketing strategies.

📋 Key Responsibilities

✅ Develop and execute product marketing campaigns across email, social, content, and paid media for institutional derivatives products

✅ Collaborate with digital marketing experts to optimize campaign performance

✅ Work closely with sales and product teams to create sales enablement materials

✅ Own the end-to-end production and promotion of webinars and thought leadership programs

✅ Maintain and update product pages across cboe.com

✅ Support planning, execution, and promotion of institutional derivatives events

✅ Track campaign performance metrics and provide regulatory reporting

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of B2B marketing experience, ideally with exposure to financial services

Required Skills:

• Proven success in executing multi-channel marketing campaigns
• Experience using marketing automation platforms, particularly Pardot and Salesforce
• Background in content management and digital marketing
• Excellent communication and project management skills

Preferred Skills:

• Event marketing or coordination experience
• Fluency in Spanish or other languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: $59,500 - $73,500 per year (based on location)

Benefits:

• Health, dental, and vision insurance
• 2:1 401(k) match, up to 8% immediately upon hire
• Employee Stock Purchase Plan
• Tax Savings Accounts for health, dependent, and transportation
• Employee referral bonus program
• Volunteer opportunities
• Paid time off, including vacation, personal days, sick days, and annual community service days
• Flexible, hybrid work environment
• Paid tuition assistance and education opportunities
• Generous charitable giving company match
• Paid parental leave and fertility benefits
• On-site gyms and discounts to other fitness centers

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the national new hire base pay range and may be higher according to geographic differentials for specific locations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 1973

Company Description:

• Cboe Global Markets is the leading exchange network for global derivatives, foreign exchange, digital asset, and securities trading solutions.
• The company has been building trusted, inclusive markets for over 50 years and provides the financial infrastructure that helps power the global economy.
• Cboe creates opportunities for investors of all backgrounds to participate in its markets and provides growth opportunities for its employees.

Company Specialties:

• Options
• SPX
• VIX
• Futures
• Equities
• Derivatives
• ETPs
• Clearing
• Financial Education
• Global FX

Company Website: https://www.cboe.com/

ASSUMPTION: Cboe Global Markets is a well-established company with a strong presence in the financial services industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Institutional Derivatives Product Marketing.

Work Arrangement: Hybrid, with a mix of on-site and remote work.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on diverse products and campaigns
• Access to professional development and training programs

ASSUMPTION: This role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Chicago, Illinois, United States

Geographic Context:

• Chicago is the third most populous city in the United States and the most populous city in the state of Illinois.
• The city is known for its diverse culture, vibrant arts scene, and rich history.
• Chicago is home to numerous Fortune 500 companies and is a major hub for various industries, including finance, healthcare, and technology.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid workers

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with additional team members
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign development and execution
• Collaboration and communication skills
• Problem-solving and analytical skills
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills.
• Prepare examples of successful marketing campaigns you've led or contributed to.
• Research Cboe Global Markets and the financial services industry to demonstrate your market awareness.
• Practice common interview questions and be prepared to discuss your marketing strategies and campaign results.

ATS Keywords: Marketing Specialist, B2B Marketing, Financial Services, Marketing Campaigns, Pardot, Salesforce, Content Management, Digital Marketing, Event Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (Pardot, Salesforce)
• Content management systems (CMS)
• Digital marketing tools (email marketing, social media management, SEO)
• Project management software (Asana, Trello, Jira)
• Microsoft Office Suite and Google Workspace

ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Inclusion
• Innovation

Work Style:

• Proactive and self-driven
• Creative and strategic thinker
• Strong communicator and collaborator
• Adaptable and resilient
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Cboe's core values, particularly integrity and excellence?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Do you thrive in a dynamic, fast-paced work environment that requires adaptability and resilience?

ASSUMPTION: Cboe Global Markets values employees who embody their core values and can thrive in their dynamic work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills
• Working with diverse stakeholders, including sales, product, and marketing teams, requiring excellent communication skills
• Keeping up-to-date with industry trends and market changes, requiring continuous learning and adaptation
• Balancing on-site collaboration and remote work, requiring self-discipline and time management skills

ASSUMPTION: These challenges are inherent to the role and can be overcome with the right skills, experience, and mindset.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Manager: A Marketing Specialist focuses on executing campaigns, while a Marketing Manager oversees strategy and team management.
• Financial Services vs. Other Industries: Marketing in financial services requires a strong understanding of the industry, regulatory environment, and target audience's unique needs.
• Career Path: Marketing Specialist → Senior Marketing Specialist → Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: This role offers a clear career path for growth and progression within the marketing field.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for a new derivatives product launch
• Creating thought leadership content and hosting webinars to educate institutional clients on market trends and product offerings
• Planning and executing an industry conference, including vendor management, attendee logistics, and event promotion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges facing the company in the next 12-24 months?
• How does the team collaborate and support each other in achieving marketing objectives?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) are tracked?
• What is the company's approach to work-life balance, particularly for hybrid workers?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Cboe Global Markets and the financial services industry to demonstrate your market awareness
• Practice common interview questions and be prepared to discuss your marketing strategies and campaign results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.