Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Motodynamics

🔹 Location: Athens, Greece (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Planning and executing integrated marketing campaigns for NIO, a premium electric vehicle brand.
• Monitoring and analyzing campaign performance to provide insights and recommendations.
• Supporting the development and localization of marketing content across platforms.
• Coordinating with external agencies to ensure high-quality, timely execution of marketing activities.
• Planning and executing events that reinforce NIO’s user-first philosophy.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and customer engagement. It is ideal for a proactive individual with a strong interest in sustainability and innovation.

📋 Key Responsibilities

✅ Assist in the planning and execution of integrated marketing campaigns (digital, experiential, retail), aligned with NIO’s brand positioning and vision.

✅ Monitor and analyze campaign performance metrics to provide insights and recommendations for continuous improvement.

✅ Support the development and localization of marketing content across platforms, ensuring consistency with global brand guidelines.

✅ Coordinate with external agencies (creative, media, PR) to ensure high-quality, timely execution of marketing activities.

✅ Assist in the planning and execution of events that reinforce NIO’s user-first philosophy.

✅ Maintain and enrich media, influencer, and press databases to support brand awareness and earned media.

✅ Participate in the annual marketing planning process, including budgeting and reporting.

✅ Ensure our retail space reflects NIO’s premium identity through support in visual merchandising and in-store communication.

✅ Stay up-to-date with industry trends, emerging platforms, and customer expectations to keep the NIO brand forward-looking and relevant.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: MSc graduate in Marketing, Communications, or related field

Experience: 1-3 years of experience in Marketing, Events, or Public Relations

Required Skills:

• Strong communication skills in both Greek and English, written and verbal
• Proficient in MS Office (Excel, PowerPoint, Word)
• Passionate about innovation, sustainability, and the future of mobility
• Structured, detail-oriented, and comfortable managing multiple projects simultaneously

Preferred Skills:

• Experience with CRM software
• Familiarity with marketing automation tools
• Knowledge of the electric vehicle industry

ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (Estimated based on industry standards for a Marketing Specialist with 1-3 years of experience in Greece)

Benefits:

• Work in one of the Best Employers in Greece & Europe (Best Workplace Hellas 2025, 2024 & Europe 2024)
• The opportunity to work and grow within a Group that drives change

Working Hours: Full-time, 40 hours per week (Flexible, with remote work options)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with 1-3 years of experience in Greece. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 201-500 employees (Motodynamics) and 167 employees (NIO Greece)

Founded: 1969 (Motodynamics) and 2014 (NIO)

Company Description:

• Motodynamics is a Greek company representing iconic brands such as Yamaha, Porsche, SIXT, and NIO.
• The company aims to create a world of sustainable mobility without boundaries through its retail network, Motodirect and Autodirect.
• Motodynamics is committed to living its core values of integrity, trust, respect, and excellence every day.

Company Specialties:

• Motorcycles
• Cars
• Outboard Motors
• Waverunners
• Scooter
• Motorcycle Accessories
• Car Rental

Company Website: http://www.motodynamics.gr

ASSUMPTION: Motodynamics is an equal opportunity employer committed to building and maintaining intergenerational relationships with stakeholders by living its core values every day.

📊 Role Analysis

Career Level: Early to Mid-Career

Reporting Structure: This role reports directly to the Marketing Manager of NIO Greece.

Work Arrangement: Remote work with occasional on-site meetings and events.

Growth Opportunities:

• Potential career progression within the marketing department or other departments within the company.
• Opportunities to work on high-impact projects and gain experience in a fast-growing industry.
• Possibility to work with international teams and gain exposure to global marketing strategies.

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Remote with occasional on-site meetings and events

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of approximately 664,000 people.
• The city is known for its historical sites, vibrant culture, and Mediterranean climate.
• Greece is a member of the European Union and the Eurozone, with a GDP per capita of €20,500 (2021).

Work Schedule: Full-time, 40 hours per week (Flexible, with remote work options)

ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while occasional on-site meetings and events provide opportunities for face-to-face collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Marketing and campaign planning skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of marketing campaigns you've worked on and their outcomes.
• Research NIO and Motodynamics to demonstrate your understanding of the company and its mission.

ATS Keywords: Marketing, Campaign Planning, Digital Marketing, Event Planning, Content Development, Data Analysis, Communication, Visual Merchandising, Project Management, Public Relations, Brand Awareness, Trend Analysis, Sustainability, Innovation, Customer Engagement, Team Coordination

ASSUMPTION: The application process may vary, and additional steps or assessments could be included.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Trust
• Respect
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you align with Motodynamics' core values of integrity, trust, respect, and excellence?
• Are you comfortable working in a remote environment with occasional on-site meetings and events?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Cultural fit is essential for success in this role, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Keeping up with industry trends and emerging platforms
• Balancing creative and analytical aspects of the role

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate, but with a stronger focus on campaign planning and execution.
• In comparison to other marketing roles, this position offers a unique opportunity to work in the growing electric vehicle industry and represent a premium brand like NIO.
• Career progression could lead to roles such as Marketing Manager or Marketing Director within the company or the industry.

ASSUMPTION: This role offers a unique blend of marketing and campaign planning responsibilities, with a focus on the electric vehicle industry and a premium brand.

📝 Sample Projects

• Planning and executing a digital marketing campaign to launch a new NIO vehicle model in Greece
• Developing and implementing a content marketing strategy to increase brand awareness and engagement on social media platforms
• Coordinating with external agencies to create and execute a successful event that showcases NIO's innovative technology and design

ASSUMPTION: These sample projects illustrate the range of responsibilities and the importance of collaboration and project management skills in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall marketing strategy for NIO Greece?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to sustainability and innovation in the electric vehicle industry?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of marketing campaigns you've worked on and their outcomes.
• Research NIO and Motodynamics to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.