Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Semios

🔹 Location: Perth, Western Australia, Australia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing efforts for Agworld's Farm Management Information System (FMIS)
• Spearheading Agworld's participation in events across Australia and New Zealand
• Tracking and optimizing metrics to drive marketing success
• Collaborating with cross-functional teams to create and optimize content
• Engaging with clients to gather insights and create engaging content

ASSUMPTION: This role requires a strong understanding of the AgTech industry and the competitive landscape within Australia and New Zealand. Familiarity with AI tools and a SaaS product marketing background are essential for success in this position.

📋 Key Responsibilities

✅ Lead Agworld’s product marketing efforts by communicating new and improved features to existing and potential clients

✅ Spearhead Agworld’s attendance and participation in events throughout Australia and New Zealand, from planning to execution

✅ Gather and analyze monthly metrics to create a comprehensive management brief

✅ Contribute to Agworld’s digital advertising efforts in Australia, New Zealand, and the USA

✅ Own and optimize the help center content in collaboration with the customer success team

✅ Assist with content creation for newsletters, blog articles, case studies, and other marketing materials

✅ Conduct in-field client interviews and create video and photo content as needed

✅ Perform other tasks as required to ensure the success of Agworld’s Go-To-Market efforts

ASSUMPTION: This role requires a high level of initiative, prioritization, and execution skills. The ideal candidate will be comfortable working independently and as part of a team, and will be able to adapt to changing priorities and workloads.

🎯 Required Qualifications

Education: Bachelor’s degree in agricultural economics, marketing, or related fields

Experience: At least 5 years of experience in marketing or a related field within an agricultural technology focused business, with at least 3 years of experience in the product marketing of a SaaS product

Required Skills:

• Excellent communication, project management, and interpersonal skills
• Ability to work independently and within a team as required
• Excellent written skills for creating thought leadership material, case studies, help articles, etc.
• Familiarity with AI tools used by leading marketing teams
• Strong understanding of the AgTech industry and competitive landscape within Australia and New Zealand
• Willingness to travel up to 25% of the time within Australia to meet with clients or attend conferences/trade shows

Preferred Skills:

• Prior experience working with ERP systems, farm management software, and GIS tools
• Prior experience in organizing and executing photo and video shoots, and interviews solo in rural locations without supervision
• Prior experience working with growers in person, in either a sales or customer success role

ASSUMPTION: Candidates with a strong understanding of the US AgTech market, particularly in permanent crops in California, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 150,000 per annum (based on experience)

Benefits:

• Generous vacation policy
• Annual year-end winter break
• Hybrid working options for employees near offices

Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing specialists with the required experience level in the Perth area.

📌 Applicant Insights

🔍 Company Context

Industry: Semios is a leading provider of precision crop management and integrated pest management solutions, operating in the farming industry

Company Size: Semios has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Semios was founded in 2010, with a history of innovation and growth in the AgTech sector

Company Description:

• Semios is a scalable, data analytics platform for growers and ag professionals that helps predict, identify, and prevent pest and disease pressure
• The Semios analytics engine draws on multiple sources of data and information, including a robust, wireless network of in-canopy sensors on every customer farm measuring climate, soil, and insect pest activity
• Semios improves sustainability by promoting reduced dependency on pesticides and crop management inputs while helping to increase the value of harvests through reduced loss and increased quality

Company Specialties:

• Precision crop management
• Integrated pest management
• Pheromones
• Internet of Things
• Precision farming
• Big Data
• Crop management
• Farming
• Irrigation management

Company Website: http://www.semios.com

ASSUMPTION: Semios' focus on sustainability and data-driven decision-making makes it an attractive employer for environmentally conscious and tech-savvy candidates.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional seeking to leverage their experience in product marketing, digital advertising, and content creation to drive success in the AgTech industry

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, customer success, and product development

Work Arrangement: This is a hybrid role, requiring the Marketing Specialist to work on-site at the Agworld office in Perth for at least 3 days per week and travel up to 25% of the time within Australia

Growth Opportunities:

• Expanding Agworld's presence in the Australian and New Zealand markets
• Contributing to the development of new marketing strategies and campaigns
• Gaining experience in the US AgTech market, particularly in permanent crops in California
• Building relationships with key industry players and influencers

ASSUMPTION: This role offers significant opportunities for professional growth and development within the dynamic and evolving AgTech industry.

🌍 Location & Work Environment

Office Type: Agworld's office is located in West Leederville, a suburb of Perth, Western Australia

Office Location(s): 22 East 5th Avenue, Suite 300, Vancouver, BC, Canada; 2157 N Briarwood Ave, Fresno, CA, USA; 421 N. Worthen Street, Wenatchee, WA, USA; Via Traversagno, 35 b, Ferrara, Emilia-Romagna, Italy

Geographic Context:

• Perth is the capital and largest city of Western Australia, with a population of approximately 2.1 million people
• The city enjoys a Mediterranean climate, with hot, dry summers and mild, wet winters
• Perth is known for its natural beauty, with numerous beaches, parks, and wildlife reserves

Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel up to 25% of the time within Australia to meet with clients or attend conferences/trade shows.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and experience
• Understanding of the AgTech industry and competitive landscape
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Semios' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the AgTech industry and Semios' products and services
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your experience with AI tools and your ability to work independently and in a team

ATS Keywords: Marketing, Product Marketing, Digital Advertising, Content Creation, AgTech, AI Tools, Metrics, Client Engagement, Customer Success, SaaS, ERP Systems, Farm Management Software, GIS Tools

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and skills, as well as their understanding of the AgTech industry and Semios' products and services.

🛠️ Tools & Technologies

• AI tools used by leading marketing teams
• SaaS product marketing platforms
• Digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Content creation and management tools (e.g., WordPress, Hootsuite)
• Metrics and analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Specialist should be comfortable using AI tools and other marketing technologies to streamline their daily efforts and improve overall marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Integrity
• Customer focus

Work Style:

• Results-driven
• Adaptable and flexible
• Team-oriented
• Proactive and initiative-taking
• Data-informed decision-making

Self-Assessment Questions:

• How do you align with Semios' values, particularly in the areas of innovation and sustainability?
• How comfortable are you working in a hybrid environment and traveling up to 25% of the time within Australia?
• How do you approach data-informed decision-making in your marketing strategies and campaigns?

ASSUMPTION: Candidates should assess their alignment with Semios' values and work style preferences before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities in a fast-paced, dynamic environment
• Working with a diverse range of stakeholders, including clients, team members, and external partners
• Keeping up with industry trends and technological advancements in the AgTech sector
• Managing a hybrid work arrangement, including on-site and remote work, as well as travel

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• Marketing Manager - AgTech: This role focuses more on strategic planning and team leadership, while the Marketing Specialist role is more focused on day-to-day execution and project management
• Digital Marketing Specialist - AgTech: This role is more focused on digital advertising and content creation, while the Marketing Specialist role encompasses a broader range of marketing responsibilities
• Product Marketing Manager - SaaS: This role is more focused on product positioning and messaging, while the Marketing Specialist role involves a broader range of marketing activities, including event planning and metrics tracking

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the AgTech and SaaS industries.

📝 Sample Projects

• Developing and executing a digital advertising campaign to promote Agworld's FMIS to growers in Australia and New Zealand
• Planning and executing Agworld's participation in an industry conference, including logistics, speaker coordination, and on-site representation
• Conducting client interviews and creating video and photo content to showcase Agworld's FMIS in action and gather user feedback

ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and activities involved in the Marketing Specialist role at Agworld.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Agworld?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does Semios support work-life balance for its employees, particularly those in hybrid or remote roles?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the organization's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of the AgTech industry and Semios' products and services
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your experience with AI tools and your ability to work independently and in a team
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.