Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: SouthEast Alaska Regional Health Consortium (SEARHC)

🔹 Location: Juneau, Alaska, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting SEARHC’s marketing and communications efforts
• Developing engaging content for digital and social media platforms
• Assisting in the development and execution of marketing strategies
• Collaborating with internal teams to support marketing needs
• Monitoring and analyzing marketing performance metrics

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on digital marketing and content creation.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing strategies to promote SEARHC services, providers and initiatives.

✅ Create and manage content for SEARHC’s digital and social media channels, ensuring a consistent and engaging presence.

✅ Develop marketing materials, including website content, social media posts, newsletters, event promotions and advertising copy.

✅ Collaborate with internal teams to support marketing needs for service lines, provider promotions and organizational initiatives.

✅ Coordinate sponsorship fulfillment and community engagement efforts to enhance SEARHC’s presence across Southeast Alaska.

✅ Support media relations and public outreach efforts by assisting with press materials, tracking media coverage and coordinating interviews.

✅ Monitor and analyze marketing performance metrics, adjusting strategies to improve engagement and impact.

ASSUMPTION: This role requires strong project management skills to juggle multiple projects and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.

Experience: Three to five years of relevant experience in digital marketing, content creation or social media management.

Required Skills:

• Strong writing, editing and storytelling skills
• Knowledge of digital marketing strategies, including social media management and paid advertising
• Familiarity with brand marketing, sponsorship coordination and community outreach best practices
• Ability to manage multiple projects, prioritize tasks and meet deadlines in a fast-paced environment
• Strong interpersonal skills with the ability to collaborate across teams and communicate effectively

Preferred Skills:

• Proficiency in digital tools such as Adobe Creative Suite, Canva, website content management systems and analytics platforms

ASSUMPTION: A Master's degree may be accepted in lieu of two years of the required experience.

💰 Compensation & Benefits

Salary Range: $34.38 - $44.56 per hour (based on the provided pay range)

Benefits:

• Retirement
• Paid Time Off
• Paid Parental Leave
• Health Benefits
• Dental Benefits
• Vision Benefits
• Life Insurance
• Long and Short-Term Disability

Working Hours: M-F, 8 a.m. - 5 p.m.

ASSUMPTION: The salary range provided is an hourly rate. To estimate the annual salary, multiply the hourly rate by the number of working hours per year (e.g., 40 hours/week * 52 weeks/year).

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare

Company Size: 1,001-5,000 employees (mid-size)

Founded: 1975

Company Description:

• SEARHC is a non-profit health consortium that serves the health interests of the residents of Southeast Alaska
• Offers a wide range of health-related services, including primary, urgent and specialty medical care, dental services, behavioral health support, wellness programs, optometry services, and more
• Committed to keeping care closer to home and making advanced medical technologies accessible to all

Company Specialties:

• Acute Care
• Critical Care
• Obstetrics/Gynecology
• General Surgery
• Primary Care
• Emergency Department
• Orthopedics
• Otolaryngology (ENT)
• Behavioral Health
• Dental
• Optometry
• Pediatrics
• Internal Medicine
• Pharmacy
• Rehabilitation Services
• Radiology
• Dietary & Nutrition
• Occupational Therapy
• Laboratory
• Child Family Therapy

Company Website: http://www.searhc.org

ASSUMPTION: SEARHC is a well-established healthcare organization with a broad range of services, providing ample opportunities for marketing and communications professionals to make an impact.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Marketing & Communications Director

Work Arrangement: On-site, with the possibility of occasional travel

Growth Opportunities:

• Potential to advance to a senior marketing role or management position
• Opportunities to work on diverse projects and campaigns across various service lines
• Chance to develop skills in healthcare marketing and community engagement

ASSUMPTION: This role offers opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Juneau, Alaska

Geographic Context:

• Juneau is the capital city of Alaska, with a population of approximately 32,000
• Known for its natural beauty, with mountains, forests, and wildlife
• Offers a mix of urban and outdoor living, with access to various recreational activities

Work Schedule: M-F, 8 a.m. - 5 p.m.

ASSUMPTION: Juneau offers a unique blend of urban and outdoor living, with ample opportunities for outdoor recreation and a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Marketing & Communications Director

Key Assessment Areas:

• Writing and content creation skills
• Digital marketing and social media management expertise
• Project management and organizational skills
• Cultural fit and alignment with SEARHC’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and content creation work, as well as any relevant marketing campaigns you’ve managed
• Demonstrate your understanding of SEARHC’s mission and values, and how your skills and experiences align with the organization’s goals

ATS Keywords: Marketing Specialist, Digital Marketing, Content Creation, Social Media Management, Brand Marketing, Community Outreach, Project Management, Adobe Creative Suite, Canva, Content Management Systems, Analytics, Storytelling, Editing

ASSUMPTION: SEARHC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Canva
• Website content management systems (e.g., WordPress, Drupal)
• Analytics platforms (e.g., Google Analytics, social media analytics tools)

ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Collaboration and teamwork
• Integrity and ethical behavior
• Continuous learning and improvement
• Respect and dignity for all

Work Style:

• Fast-paced and dynamic environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Supportive and inclusive work culture

Self-Assessment Questions:

• Do you have a strong commitment to patient-centered care and improving the health and well-being of communities?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you have a growth mindset and a willingness to learn and adapt to new tools and technologies as needed?

ASSUMPTION: SEARHC values employees who are passionate about their mission, committed to continuous learning, and eager to collaborate with others to achieve common goals.

⚠️ Potential Challenges

• Working in a fast-paced environment with multiple projects and tight deadlines
• Balancing creativity and analytical skills to develop effective marketing strategies
• Adapting to changes in the healthcare industry and adjusting marketing efforts accordingly
• Managing a remote or hybrid team, if applicable

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more experience and a broader range of skills, including strategic planning and campaign management, while a Marketing Coordinator role focuses more on tactical execution and day-to-day tasks.
• Healthcare Marketing vs. Corporate Marketing: Healthcare marketing requires an understanding of healthcare industry trends, regulations, and patient-centered care principles, while corporate marketing may focus more on brand management, product marketing, and competitive analysis.
• Career Path: Marketing Specialist roles can lead to senior marketing positions, marketing management, or even director-level roles within an organization. Alternatively, gaining experience in a Marketing Specialist role can open up opportunities in related fields, such as public relations, communications, or digital marketing.

ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help applicants tailor their skills and experiences to the specific role they are targeting.

📝 Sample Projects

• Developing a social media campaign to promote a new healthcare service or provider
• Creating a series of blog posts or articles to educate the public about a specific health topic or initiative
• Managing a website redesign project to improve user experience and SEO performance
• Coordinating a community event or sponsorship to raise awareness about a healthcare organization’s services

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Marketing Specialist might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as clinical teams or administrative staff?
• What opportunities are there for professional growth and development within the organization?
• How does SEARHC measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the work environment like, and how does the team support one another to achieve common goals?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the organization’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your writing and content creation work, as well as any relevant marketing campaigns you’ve managed
• Demonstrate your understanding of SEARHC’s mission and values, and how your skills and experiences align with the organization’s goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.